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Summary:

The Warner Bros. Television Group is launching its much-anticipated portal for old TV shows, and adding into the mix original, short-form series. The ad-supported site will be at TheWB.com and through a paltry list of syndication partners: Comcast Cable, Fancast (isn’t that the same thing?), AOL, […]

The Warner Bros. Television Group is launching its much-anticipated portal for old TV shows, and adding into the mix original, short-form series. The ad-supported site will be at TheWB.com and through a paltry list of syndication partners: Comcast Cable, Fancast (isn’t that the same thing?), AOL, and “a number of mobile carriers.” There’s also some Facebook integration.

paidContent has the rundown on the slate of none-too-highbrow original programming:

On the talent side, WBTVG has lined up director/producer McG (Terminator 4, the “Charlie’s Angels” movies) and writer/producer Josh Schwartz (Gossip Girl) and Big Fantastic (producers of the internet series Prom Queen). TheWB.com currently has seven short-form shows being developed for site, including Sorority Forever, which execs are describing as ”Prom Queen meets The O.C.; Exposed, billed as a thriller concerning a college student with a hidden past; Chadam, a 3D animation project based on the surreal character that appears in videos by the alt-rock band The Used; Rich Girl/Poor Girl, a class-based comedy set in Los Angeles about two teen girls who switch places; Lockdown, a show about a model being kept prisoner in her own home; a reality series about a high school musical production called High Drama: Against All Oz; and an untitled series about a fictional Hollywood rock club.

WBGTV is also launching a separate youth-oriented portal, complete with its own virtual world. Between the two sites, Mattel, McDonald’s and Johnson & Johnson have signed on as advertisers.

“This is not about supporting TV; this is about creating a separate business, and we regard online video as a separate form of storytelling,” WBGTV president Bruce Rosenblum said.

We appreciate Rosenblum talking the talk and walking the walk. But while this all sounds worthy of many hours of guilty pleasure, it just doesn’t make sense not to combine it with current CW shows (one of the most popular of which, Schwartz’s Gossip Girl, was just taken offline to avoid competing with its broadcast slot — huh?). The web doesn’t really care if the parent companies have changed. The content should also be massively syndicated and syndicatable. Yes, it should be on Hulu (with which Warner Bros. recently signed a deal) — update: TheWB.com’s content will be on Hulu, and the site also may include licensed third-party video — and but also everywhere else. The portal beta launches in “early May,” according to the release, so we’ll have to see then.

  1. Glenn Rubenstein Tuesday, April 29, 2008

    The addition of “original content” in the form of new and original online series does sound promising. And I’m not just talking “promising” from my perspective as an online series creator. I’ll reserve final judgment until it launches–and keep my fingers crossed that it doesn’t just look like television on the web–but this does sound like a more interesting online endeavor than what I’d expect from an established studio or network. Oh, and congrats to the guys at Big Fantastic!

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  2. [...] And NewTeeVee dissects the situation further with its commentary here: WB to Combine Old TV Shows and New Web Shows [...]

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  3. Liz, thanks for your mention of Fancast.com and Just to clarify some points – yes, Fancast is part of Comcast, but you do not have to be a Comcast subscriber to access it, it’s available totally free to everyone, anywhere. We also think our content is, frankly, unparalleled to the other guys. In addition to NBC and Fox content (yes, you can see “30 Rock” and “Family Guy” with us!:) Fancast also has programming from CBS, Viacom nets, and other such great offerings. And if you’re at work and can’t watch a TV show or one of the full-length movies on the site (eg. “Fever Pitch” with Drew Barrymore & Jimmy Fallon) which, like the TV offerings, are free – and are just looking for a quick celebrity fix, some fun gossip, interviews, etc. – Fancast has bio pages, photos, entertainment news, and applications like six degrees.

    I think you and your readres will really enjoy it. For a look at the TV offerings, check out the list – everything from classics like “Dragnet” and “Mary Tyler Moore’ to current hits like “Battlestar Galactica” and “Prison Break” http://www.fancast.com/full_episodes

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  4. Any chance of bringing back Captain Kangaroo?
    I loved that show so much as a kid and miss it long time.
    Thank you dearly,
    Keith Leblanc
    Franklin, MA

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  5. [...] Opens for a Peek The WB private-beta-launched its anticipated new portal of old shows tonight, and I just had a chance to take a look around. The site looks nice [...]

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  6. [...] WB private-beta-launched its anticipated new portal of old shows tonight, and I just had a chance to take a look around. The site looks nice [...]

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  7. [...] Bros. had previously announced that Comcast Cable, Fancast.com, and AOL would distribute this content. It also already sends some [...]

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  8. [...] The WB makes a comeback with online-only TV (‘WBTVG’ will show as well as original content) (NewTeeVee) [...]

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  9. It is pretty cool to see the transition to the internet with the networks. They resist the medium but I think they don’t realize it is the next frontier. Just like Video killed the radio star, not embracing the internet will be the death of network tv.

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  10. [...] WB to Combine Old TV Shows New Web Shows Posted by root 1 hour 11 minutes ago (http://newteevee.com) The wb makes a comeback with online only tv 39 wbtvg 39 will show as well as if your comment doesn 39 t show up immediately it may have gotten caught in our trusty marketing consulting by acs idg technetwork middot powered by wordpress com Discuss  |  Bury |  News | WB to Combine Old TV Shows New Web Shows [...]

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