Summary:

YuMe Desktop Utility for Ad Tracking; AdMe Campaign Window lets advertisers monitor and optimize online video ad campaigns in real time. (release) Bebo Nabs Goldigga for Sofia; urban apparel company for young women signs on as fashion sponsor for the online series Sofia’s Diary. (New Media […]

YuMe Desktop Utility for Ad Tracking; AdMe Campaign Window lets advertisers monitor and optimize online video ad campaigns in real time. (release)

Bebo Nabs Goldigga for Sofia; urban apparel company for young women signs on as fashion sponsor for the online series Sofia’s Diary. (New Media Age)

FreemantleMedia Teams with MySpace, Heavy; MySpace to be a “virtual audition city” to try out for America’s Got Talent; Heavy to help produce online dating show LoveRace that will integrate UGC video and social networks. (MySpace: The New York Times; Heavy: Variety)

Emmy-award Winning Videographer Puts Food Crisis Video Online; On the Margins in Mauritania highlights devastation caused by high food prices. (The Washington Post)

Nuru Rimington-Mkali Wins Filmaka Award; short film And I Refuse to Forget lands creator the chance to direct a feature film produced by Filmaka. (previous coverage)

YouTuber’s Lawsuit Against Universal Music Thrown Out; judge calls the plaintiff’s argument that the music label was abusing its copyright “weak.” (CNET)

Swarmcast Swings for MLB.TV; Swarmcast to power all 2008 regular season games delivered live over the Internet. (release)

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