Cleantech startups have been liberally taking cues from the Internet world, like using IP tech to make smarter power grids or leveraging Web 2.0 tools to sell solar. Now the creators of the well-known interactive web technology Flash are building web-based software to measure a home’s energy consumption and ultimately help homeowners reduce their power usage. The one-year-old startup Greenbox was formed by the two co-creators of Flash — Jonathan Gay and Robert Tatsumi — and is backed with an angel round from the former CEO of Macromedia, Rob Burgess, and former Macromedia CFO Betsey Nelson. Earth2Tech has the full story.