Comments on: Are Personalized Mobile Ads Evil? http://gigaom.com/2008/04/28/are-personalized-mobile-ads-evil/ Tracking the Internet Evolution Wed, 09 Jul 2008 10:09:48 +0000 http://wordpress.org/?v=MU By: Mobile Gamer http://gigaom.com/2008/04/28/are-personalized-mobile-ads-evil/#comment-876307 Mobile Gamer Wed, 30 Apr 2008 21:18:09 +0000 http://gigaom.com/?p=13067#comment-876307 Mobile ads are no more intrinsically invading then ads on the computer. The problem with making mobile ads toooo location aware may lead to some funny incidents. You're walking down the street past a strip club, you get an SMS ad from the strip club and then your wife sees the SMS... Mobile ads are no more intrinsically invading then ads on the computer. The problem with making mobile ads toooo location aware may lead to some funny incidents. You’re walking down the street past a strip club, you get an SMS ad from the strip club and then your wife sees the SMS…

]]> By: Patrick Lord http://gigaom.com/2008/04/28/are-personalized-mobile-ads-evil/#comment-876237 Patrick Lord Wed, 30 Apr 2008 09:07:11 +0000 http://gigaom.com/?p=13067#comment-876237 There are ways to serve ads so that the user does not feel harassed or spammed all the time, by integrating them into the service or application on the mobile phone in a way that they are highly relevant at that point in time. Imagine searching for a friend nearby on a location-based mobile social network, and alongside the results you see a couple of nearby cafes where you could arrange to meet up. Or when looking for nearby restaurants, one of them is simply put at the top of the list and highlighted. This is much better than an SMS adult chat ad sent at 9pm whilst you're spending time with your wife and kids... Patrick Lord mobiluckdiary.blogspot.com There are ways to serve ads so that the user does not feel harassed or spammed all the time, by integrating them into the service or application on the mobile phone in a way that they are highly relevant at that point in time. Imagine searching for a friend nearby on a location-based mobile social network, and alongside the results you see a couple of nearby cafes where you could arrange to meet up. Or when looking for nearby restaurants, one of them is simply put at the top of the list and highlighted. This is much better than an SMS adult chat ad sent at 9pm whilst you’re spending time with your wife and kids…

Patrick Lord
mobiluckdiary.blogspot.com

]]> By: tech-talk.biz » Blog Archive » Mobile advertisement or mobile spam? http://gigaom.com/2008/04/28/are-personalized-mobile-ads-evil/#comment-876137 tech-talk.biz » Blog Archive » Mobile advertisement or mobile spam? Tue, 29 Apr 2008 18:09:48 +0000 http://gigaom.com/?p=13067#comment-876137 [...] also wonders Are Personalize Mobile Ads Evil? Isn’t the screen too small to put ads? addthis_url = [...] [...] also wonders Are Personalize Mobile Ads Evil? Isn’t the screen too small to put ads? addthis_url = [...]

]]> By: Aman Sehgal http://gigaom.com/2008/04/28/are-personalized-mobile-ads-evil/#comment-876048 Aman Sehgal Tue, 29 Apr 2008 10:31:42 +0000 http://gigaom.com/?p=13067#comment-876048 The way Google offers its personalization services such as iGoogle (a personalized web search page to which a user can add/remove applications), I think Google will offer personalization in a similar manner for displaying ads to earn money and gain respect too. The way Google offers its personalization services such as iGoogle (a personalized web search page to which a user can add/remove applications), I think Google will offer personalization in a similar manner for displaying ads to earn money and gain respect too.

]]> By: Mobile Advertising — Location is Key? « ZKOUT - The Social Network That Follows You http://gigaom.com/2008/04/28/are-personalized-mobile-ads-evil/#comment-875960 Mobile Advertising — Location is Key? « ZKOUT - The Social Network That Follows You Tue, 29 Apr 2008 02:32:12 +0000 http://gigaom.com/?p=13067#comment-875960 [...] There are estimates that Mobile Advertising could be worth as much as $52 billions by 2012. These numbers are questioned, and what on earth would make Mobile Advertising this valuable? Do we even want ads in our phones, which by all means are our dearest possessions? Taking into account the already limited screen size of most phones, will not ads on my phone be intrusive and maybe even evil? [...] [...] There are estimates that Mobile Advertising could be worth as much as $52 billions by 2012. These numbers are questioned, and what on earth would make Mobile Advertising this valuable? Do we even want ads in our phones, which by all means are our dearest possessions? Taking into account the already limited screen size of most phones, will not ads on my phone be intrusive and maybe even evil? [...]

]]> By: Christian Wiklund http://gigaom.com/2008/04/28/are-personalized-mobile-ads-evil/#comment-875949 Christian Wiklund Tue, 29 Apr 2008 00:51:55 +0000 http://gigaom.com/?p=13067#comment-875949 We need an efficient ad-marketplace that utilizes the properties of a handset to its full extent – and location-awareness is one of the killer properties of the handset. Just imagine when your usage pattern on the handset can be used to deliver ads that you want instead of “Click here to access my Bermudan poker-site”-ad. When businesses can target a group of people that is drinking beer within a specific geographical area, and tell them: “Come to my pub across the street and the first round is on the house”. What would the value of a conversion in that case be worth for the advertiser? I believe we are going to see so many interesting and innovative mobile ad models in the near future. Christian Wiklund blog.zkout.com We need an efficient ad-marketplace that utilizes the properties of a handset to its full extent – and location-awareness is one of the killer properties of the handset. Just imagine when your usage pattern on the handset can be used to deliver ads that you want instead of “Click here to access my Bermudan poker-site”-ad. When businesses can target a group of people that is drinking beer within a specific geographical area, and tell them: “Come to my pub across the street and the first round is on the house”. What would the value of a conversion in that case be worth for the advertiser?

I believe we are going to see so many interesting and innovative mobile ad models in the near future.

Christian Wiklund
blog.zkout.com

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