2 Comments

Summary:

In a keynote presentation at the Interactive Advertising Bureau’s Ecosystem 2.0 conference last month, new IAB chairperson Wenda Harris Mill…

In a keynote presentation at the Interactive Advertising Bureau’s Ecosystem 2.0 conference last month, new IAB chairperson Wenda Harris Millard sparked a new round of questioning over the rise of ad networks — admonishing fellow media executives not to sell ad inventory like pork bellies, i.e., to the lowest bidder. Rather than a declaration of war against remnant ad nets, Millard, president of media for Martha Stewart Living Omnimedia (NYSE: MSO), urged web publishers to educate themselves as well as marketers and agencies about the best ways to use online advertising: “We must educate one and all about the value our digital offerings provide marketers and not trade our advertising space like pork bellies.” You can watch the speech here courtesy of IAB.

You’re subscribed! If you like, you can update your settings

  1. Didn't she just join the board of ContextWeb? Um, er, aren't they the poster child for a bottom-feeding ad network?

  2. EASE UP STONE,,BELIEVE IT OR NOT ..SHE WAS AN AMAZING AND VERY HAPPY INDIVIDUAL IN HER COLLEGE DAYS..CORPORATE GREED AND THE DEMISE OF VALUES WILL HAVE AN EFFECT ON ANYONE WHO IS INTELLIGENT…..SHE BELEIVES WHAT SHE SAYS AND BELIEVES IT TO BE SO.. EASE UP..

Comments have been disabled for this post