Summary:

Something unusual happened for iTunes users when Juno made its DVD debut this week: the Fox movie was also for sale as an iTunes download fo…

Something unusual happened for iTunes users when Juno made its DVD debut this week: the Fox movie was also for sale as an iTunes download for $14.99 as the News Corp (NYSE: NWS) unit tests downloads of new releases. It’s not a wholesale change — Fox told Variety more movies are likely to follow but on a title-by-title basis and Juno won’t be available for iTunes rental until May 14… Meanwhile, as Variety reports, Paramount is experimenting with new-release download sales on iTunes. Including Disney (NYSE: DIS), that makes three studios willing to try new released on the Apple (NSDQ: AAPL) service, which has been pushing the ability to do downloads through Apple TV direct to the living room.

But Apple isn’t ahead of the curve on this … Paramount, Fox and several other studios already sell new releases on Amazon (NSDQ: AMZN) Unbox — Fox’s Alvin and the Chipmunks is there — as is Juno for $14.99.

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