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Summary:

Talk all you want about the online viewership stats for the NCAA basketball tournament — in my book, the Masters golf event is a much better workday time-waster, for several production and sport-inherent reasons. If you don’t like golf or don’t care about Tiger Woods’ quest […]

Talk all you want about the online viewership stats for the NCAA basketball tournament — in my book, the Masters golf event is a much better workday time-waster, for several production and sport-inherent reasons.

If you don’t like golf or don’t care about Tiger Woods’ quest for the Grand Slam, I can’t help you there. But even casual followers of the sport should at least check out the live online coverage, especially the focused segments from “Amen Corner,” the famed stretch of holes #11, #12 and #13 at Augusta National. The widescreen option and excellent camera work — and did we mention no commercial breaks? — makes for a relaxing day of golf-coverage consumption while just an alt-tab away from real work. In my mind, golf is a better fit than basketball for the small screen since there is only one golfer to zoom in on (as opposed to 10 players), with more-predictable action for the cameras to follow. Plus the announcers give you handy audio cues (“here’s Tiger for birdie”) that allow you to switch from work in time to catch the onscreen action.

What makes the Masters work online is two things: The close-up, non-stop views of the best part of the course, as well as the pick-and-choose flexibility that makes newteevee a winning option. You can, of course, just watch the regular broadcast coverage (ESPN today, and CBS on the weekend) but there you are subject to a producer’s whims as to which golfer, or which hole, is on the screen.

At Masters.org, you’re in charge; if you want to watch Amen Corner all day, feel free. The wicked-tricky par-4 11th (with its nasty pond left), the storybook par-3 12th (small green over a small pond) and the classic risk-and-reward par-5 13th (go for it in two, if you can stop the ball on a long iron) provides more drama in a lore-filled setting that most regular tour stops can hope for over its entire 18 holes.

And there is also a separate stream for the underappreciated holes #15 and #16, the latter a par-3 with a severely sloped green that sometimes giveth, sometimes takes away. There are also the standard online create-and-share toys, but who has time for that stuff when you’re “working?”

Paul Kapustka, former managing editor for GigaOM, now has his own blog at Sidecut Reports.

  1. Now this would of been a far better long term test of Joosts Live p2p streaming system .

    I hope they have golf ,cricket and all the other all day sports in the future .

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  2. Been watching the US Masters on telly in the UK from my hotel room – catching a plane tomorrow.

    I realy hope that the South African contingent will do well. Day three will start to separate the men from the boys, although Mickelson seems a good bet?

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  3. PurePoint Golf Chip Shot Tips – Short Game
    I recently played a round of golf with a friend of mine. Every time he had a chip shot, he used a sand wedge.

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  4. I really wanted to experience the online coverage of the Masters but unfortunately the footage was ‘not available in my area’ (the UK).
    Shame, I had to switch to the live coverage on TV instead. When will they learn to give viewers what they want? What’s the point of laying on a high quality webcast only to lock viewers out. shakes head

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  5. We can’t blame the golf club manufacturers for targeting their most profitable market of right-handed golfers, but it is quite difficult for those golfers who play left handed to find the selection offered to the mainstream players.

    Coach

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  6. [...] were big fans of the Masters online video coverage last year (and don’t tell our boss, but we plan to watch even more this year). As a bonus, the video [...]

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