Today, we present the first installment of a feature devoted to predicting the future of new shorts with viral potential. For sometimes it’s hard to tell what will or won’t go viral. But other times, it’s all too easy.
Will It Spread? SNL Digital Short: Laser Cats 3
What’s It About: Andy Samberg and Bill Hader pitch Lorne Michaels on the latest installment of Laser Cats (a show combining what everyone in America likes — cats, and lasers). This time in 3-D!
Premiered: April 5, 2008.
Viral Qualities: Andy Samberg wearing something ridiculous, many cats, tiny baby pug dog.
Star Power: Christopher Walken (also wearing something ridiculous), Senator Chris Dodd.
Drawbacks: 5 minutes in length (a bit long for web viewers). No catchy song. Follow-up to two previously existing shorts that may not be familiar to non-regular viewers of SNL, because they also failed to spread (Laser Cats and Laser Cats 2).
Mash-up Potential: Minimal, unless an industrious Sweder decides to do an homage.
Current Viral Status: As of April 7, 2008, 270 ratings on NBC.com, no appearance in Google Trends or Technorati hot lists
Spread-factor (scale of 1-10, 10 being Lazy Sunday): 3. Really very funny (and the pug dog is ridiculously adorable). But won’t go much beyond its initial airing.