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	<title>Comments on: Aroxo: How Little Decisions Matter &#8212; A Lot</title>
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	<link>http://gigaom.com/2008/04/04/aroxo-how-little-decisions-matter-a-lot/</link>
	<description>The Business of Technology</description>
	<pubDate>Sun, 23 Nov 2008 09:49:24 +0000</pubDate>
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		<title>By: Abdullah Anwar</title>
		<link>http://gigaom.com/2008/04/04/aroxo-how-little-decisions-matter-a-lot/#comment-875578</link>
		<dc:creator>Abdullah Anwar</dc:creator>
		<pubDate>Mon, 07 Apr 2008 21:43:44 +0000</pubDate>
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		<description>Really like the article.  It's true though little decisions matter, like you mentioned your friend who said that changing the text from the button increased signups.  Amazing.</description>
		<content:encoded><![CDATA[<p>Really like the article.  It&#8217;s true though little decisions matter, like you mentioned your friend who said that changing the text from the button increased signups.  Amazing.</p>
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