Comments on: What’s in a Name? The ABC’s of Baptizing Your Biz. http://gigaom.com/2008/04/03/partnerup/ The Business of Technology Sun, 23 Nov 2008 09:31:22 +0000 http://wordpress.org/?v=MU hourly 1 By: Spycho http://gigaom.com/2008/04/03/partnerup/#comment-875561 Spycho Sun, 13 Apr 2008 11:40:26 +0000 http://foundread.com/?p=672#comment-875561 Personally, I find "FoundRead" to be a confusing name. In the logo it appears as "FOUND|READ", in my blog reader as "Found+READ", in the menu as "FoundRead", and in other places on the site as "Found|READ". How is it pronounced? Is "read" present tense (rhyming with tweed), or past tense (rhyming with "dead")? This one fails QueensSpeech's telephone test. Personally, I find “FoundRead” to be a confusing name. In the logo it appears as “FOUND|READ”, in my blog reader as “Found+READ”, in the menu as “FoundRead”, and in other places on the site as “Found|READ”.

How is it pronounced? Is “read” present tense (rhyming with tweed), or past tense (rhyming with “dead”)?

This one fails QueensSpeech’s telephone test.

]]> By: QueensSpeech http://gigaom.com/2008/04/03/partnerup/#comment-875557 QueensSpeech Sat, 05 Apr 2008 23:32:34 +0000 http://foundread.com/?p=672#comment-875557 I would always recommend the simple telephone test: If you can say your company name on the telephone, and the other person jots it down correctly first time, then you've got a good name. If you have to spell it out, or it sounds stupid when you have to repeat it several times - go back to the drawing board and re-think. I would always recommend the simple telephone test:

If you can say your company name on the telephone, and the other person jots it down correctly first time, then you’ve got a good name. If you have to spell it out, or it sounds stupid when you have to repeat it several times - go back to the drawing board and re-think.

]]>