Comments on: What's in a Name? The ABC's of Baptizing Your Biz. http://gigaom.com/2008/04/03/partnerup/ Sat, 11 Feb 2012 06:01:09 +0000 hourly 1 http://wordpress.com/ By: Spycho http://gigaom.com/2008/04/03/partnerup/#comment-197921 Sun, 13 Apr 2008 11:40:26 +0000 http://foundread.com/?p=672#comment-197921 Personally, I find “FoundRead” to be a confusing name. In the logo it appears as “FOUND|READ”, in my blog reader as “Found+READ”, in the menu as “FoundRead”, and in other places on the site as “Found|READ”.

How is it pronounced? Is “read” present tense (rhyming with tweed), or past tense (rhyming with “dead”)?

This one fails QueensSpeech’s telephone test.

]]> By: QueensSpeech http://gigaom.com/2008/04/03/partnerup/#comment-197920 Sat, 05 Apr 2008 23:32:34 +0000 http://foundread.com/?p=672#comment-197920 I would always recommend the simple telephone test:

If you can say your company name on the telephone, and the other person jots it down correctly first time, then you’ve got a good name. If you have to spell it out, or it sounds stupid when you have to repeat it several times – go back to the drawing board and re-think.

]]>