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Summary:

Irreverent adult-oriented social network Faceparty is shifting strategy to rely solely on its premium SMS income after ditching all ad suppo…

Irreverent adult-oriented social network Faceparty is shifting strategy to rely solely on its premium SMS income after ditching all ad support to return to its “naughty” roots. Looking for, let’s call it, a “date”, members of the eight-year-old community, pay £1.50 per time via their mobile bill to send web messages to potential mates.

That has long been accompanied by display ads but, according to a statement posted by admins: “We used to be naughty to the hilt and get away with all sorts of mischief. Our advertisers gradually demanded change… after change… after change to our website, making it impossible for us to say words like ‘t**s’. All of a sudden we realise we’d stumbled onto this hideously ugly path, and before we knew it we ended up in corporate wh***sville.”

Used by 16-24s, Faceparty had offered targeted social advertising. But the audience is declining – whilst its UK monthly uniques rose from a modest 1.576 million in February 2007 to 1.904 million three months later, they have since slid back to 1.223 million, according to data given to paidContent:UK by comScore (NSDQ: SCOR), and international traffic shows the same trend. Last audited ABCe data gave it 5.1 million uniques in March 2005, though this is measured differently.

The site admits: “Without ads, we won’t have as much spare cash to spend on staff etc, so you guys are gonna have to help us out – if we all chip together we can make this site so cool.” More detail via NMA – Faceparty is cutting 14 of its 18 staff, including commercial director Matt Nash and sales manager Lorna Boyle, who had moved from ad network 24/7 RealMedia in 2006. Faceparty is a specific beast – its users focused specifically on meeting and flirting with each other. A couple of years back, the site inked a short-term music deal with Sony BMG.

Rather bucking the trend toward ad-supported free services, upstart Badoo is now trying the premium-only mobile payments route, too – but it has funding behind it.

  1. Dont know about cutting your staff but have you sen the amount of complaints ion te net about people having their accounts deleted with no warning perhaps Faceparty if it wants to continue (and it was a good site) could try to restore some of the missing accounts as this happenedwith no warning people were just trying to log in and were informed their accounts doo not exist e mail a complaint and back comes a bog standard e mail which is no help whatsoever

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  2. please please can u restore my account i have lots a few really nice on line friends due to being removed from f/party and with no warning what so ever ,i even told the sun newspaper about f/party removing accounts with out warning!!! please be so kind as to restore the accounts. yours truly olwyn

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  3. please please can u restore my account i have lots a few really nice on line friends due to being removed from f/party and with no warning what so ever ,i even told the sun newspaper about f/party removing accounts with out warning!!! please be so kind as to restore the accounts. yours truly olwyn

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  4. please put the people u removed off faceparty back ,i have made lots of new friends there and would like them back how can u do that to people with out warning??????? a reply would be nice regards Olwyn ps and even better to be put back there would be nice

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  5. and just to add faceparty is not used by 16 to 25 year olds alone it now has a wide age range from 16 to 90 so think bout all those people being removed who can only chat on line because of health problems not being able to get out and the only way of making friends is on line so please return all the people you have removed regards Olwyn is bout time people though of others !!!!!!!!! or is that asking for to much?????????///

    reply please olwyn

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  6. If Faceparty are unwilling to be less agest.. Then perhaps members over 35 might like to join a new in development site – http://www.heartnrose.com – Its a totally 100% free site that is a long term project.. Go see and give it a try..

    A community site thats free means you have nothing to lose..

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  7. I too had a Faceparty profile which has been deleted.
    Try <a href="http://www.profileflirt.com">http://www.profileflirt.com</a&gt; It's new and much like Faceparty.

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  8. My faceparty account was suddenly deleted with no warning whatsoever. I,ve tried to set up at least 4 other accounts and every one of them has been deleted too, oddly enough within at least 15 min?????? I,ve sent a message to them via their useless contact us section, had automated replies but then selected the miscellellanious title and had absolutely no replies. I,ve sent them at least 4 messages but still nothing.

    I,ve had my account with them for about 5 years and i,m not happy about being booted off without explanation or warning….they really do need to get their act together!!!

    Shaz

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  9. My story is much the same, I had a faceparty profile for 6 years which i used every day. I've made many friends thankfully, some of whom I have contact with through ordinary email, so I wont lose them. But there are many acquaintances who I will lose now that my account has been deleted without any warning or explanation.

    Although I'm sad at not being able to contact some of the nice people I socialise with on Faceparty, to be honest I'm not sad at losing the account. I was beginning to feel uncomfortable being a member of a site that openly assists the promotion of pornography and supports advertising from people offering sex services for money, have a stand at the erotica exhibition and yet enable under age people to have profiles They promote themselves as child friendly and concerned for the online welfare of youngsters……. hmmmm money conscious and greedy at the cost of anyone they can exploit if you ask me.

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  10. ABSOLUTELY disgusting behaviour of a site which has been promoted over the years by myself to others…. I feel that the way in which account holders information on their profiles has been dealt with is an infringment of our personal rights.

    Good riddance to a site which deserves now to go down the pan and have no support from the decent people who used this site as intended.. to make friends and socialise. Heartless, souless, cretins are the Face Party Uk team.

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