Summary:

J.D. Power, the market research and forecasting business owned by McGraw-Hill (NYSE: MHP), has acquired blog-oriented market research firm U…

J.D. Power, the market research and forecasting business owned by McGraw-Hill (NYSE: MHP), has acquired blog-oriented market research firm Umbria. The Boulder, CO-based firm tracks and analyzes how client brands are being talked about on blogs, message boards and other social media platforms. The idea is pretty straightforward: J.D. Power, which already does this through more traditional means, wants to add a social media component. Competitors include Buzzmetrics, which was acquired by Nielsen; Cymony, acquired by TNS; and independent Buzzlogic. Umbria has raised $6.7 million from investors Arrowpath Ventures, Sequel Venture Partners and Vista Ventures. Terms of the deal were not disclosed. Release.

You’re subscribed! If you like, you can update your settings

Comments have been disabled for this post