Comments on: How to ‘flack’ effectively — off a startup budget! http://gigaom.com/2008/03/28/how-to-flack-effectively-off-a-startup-budget/ Tracking the Internet Evolution Mon, 07 Jul 2008 00:05:20 +0000 http://wordpress.org/?v=MU By: Chris Mancini http://gigaom.com/2008/03/28/how-to-flack-effectively-off-a-startup-budget/#comment-875279 Chris Mancini Tue, 01 Apr 2008 18:22:18 +0000 http://foundread.com/?p=646#comment-875279 Great article. I think more attention needs to be assigned to PR for modern startups. That is my focus in our startup, is capturing users through PR and viral marketing. Currently I am doing a lot of cold call and referral type hunting for our first great targeted client, which I would then use for joint PR in local business publications and national trade magazines. Chris http://www.propertystampede.com Great article. I think more attention needs to be assigned to PR for modern startups. That is my focus in our startup, is capturing users through PR and viral marketing. Currently I am doing a lot of cold call and referral type hunting for our first great targeted client, which I would then use for joint PR in local business publications and national trade magazines.

Chris
http://www.propertystampede.com

]]> By: Chris Yeh http://gigaom.com/2008/03/28/how-to-flack-effectively-off-a-startup-budget/#comment-875278 Chris Yeh Mon, 31 Mar 2008 04:59:50 +0000 http://foundread.com/?p=646#comment-875278 My strategy is to separate Web 2.0 buzz and outreach from traditional PR. The two require different skill sets. Traditional PR is all about knowing editorial calendars and developing relationships with reporters. In contrast, Web 2.0 buzz focuses on quick reactions to emerging memes, and making sure that you engage with the community. I usually hire PR professionals to do the traditional PR, and handle the buzz myself. There's no benefit to using your CEO's time to compile and editorial calendar or pitch story ideas, but engaging with the community can drive greater insights and understanding. As an example, I handled getting our recent product launch into TechCrunch and Mashable, but our PR firm was the one that found and cultivated an opportunity with InformationWeek. Both are important and valuable. My strategy is to separate Web 2.0 buzz and outreach from traditional PR. The two require different skill sets. Traditional PR is all about knowing editorial calendars and developing relationships with reporters. In contrast, Web 2.0 buzz focuses on quick reactions to emerging memes, and making sure that you engage with the community.

I usually hire PR professionals to do the traditional PR, and handle the buzz myself. There’s no benefit to using your CEO’s time to compile and editorial calendar or pitch story ideas, but engaging with the community can drive greater insights and understanding.

As an example, I handled getting our recent product launch into TechCrunch and Mashable, but our PR firm was the one that found and cultivated an opportunity with InformationWeek. Both are important and valuable.

]]> By: suzymiller http://gigaom.com/2008/03/28/how-to-flack-effectively-off-a-startup-budget/#comment-875281 suzymiller Fri, 28 Mar 2008 07:22:46 +0000 http://foundread.com/?p=646#comment-875281 Good article. I agree that doing your own PR can be very effective, but it takes time to build relationships with the press and using an agent or even an agency (I use a small ethical PR agency) who will 'work with you' saves eons of time, but allows me to maintain the relationships they have created during the times when my budget doesn't stretch to paying for a campaign. Good article. I agree that doing your own PR can be very effective, but it takes time to build relationships with the press and using an agent or even an agency (I use a small ethical PR agency) who will ‘work with you’ saves eons of time, but allows me to maintain the relationships they have created during the times when my budget doesn’t stretch to paying for a campaign.

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