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Summary:

AMD has unleashed a line of desktop chips at a time when PC sales are slowing and even Intel is experiencing tighter margins (although, that’s because of memory prices). No matter how good AMD’s offerings are, it’s going to be hard for the company to gain […]

AMD has unleashed a line of desktop chips at a time when PC sales are slowing and even Intel is experiencing tighter margins (although, that’s because of memory prices). No matter how good AMD’s offerings are, it’s going to be hard for the company to gain traction in this market. Intel can afford to cut costs to drive sales into PCs, while AMD has a much harder time.

Despite the economic crunch, AMD has put forth a strong line of chips for the desktop with its Phenom series. It includes the X3 8000, the industry’s first triple-core chip for desktops, and the X4 line of souped-up quad-core chips for desktops designed to run really high-end graphics. The X4 9100e, a power-sipping quad-core x86 processor that only uses 65 watts, makes me hopeful that a computer built with it might run cool enough to sit in the living room as a media player without the constant whir of a fan.

  1. I think AMD should focus on notebook’s chip market, since in the future there will be less and less people to use desktop, unless you are a die-hard gamer.

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  2. Stacey Higginbotham Thursday, March 27, 2008

    BPL, I think AMD’s efforts after the ATI acquisition is to create a well priced chipset for a home PC that can also act as a media server. And we all know how successful those efforts have been.

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  3. Jesse Kopelman Thursday, March 27, 2008

    Stacey, you don’t need a quad-core to make a media player. It is much more cost and power efficient to couple a low-end dual-core with a low-end video card that can accelerate video codecs. You don’t even need the video card any more, as the newest generation of integrated graphics from AMD (RS780) and Nvidia (8200/8300) due an excellent job of acceleration and even Intel’s soon to be released G45 chipset should be decent in the configurations that come with a GAM X4500HD. Sticking with AMD, get yourself a BE2300 processor (45W and < $100) and a motherboard based on the 780G chipset (<$100) and you have a combination that can play anything.

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  4. Stacey Higginbotham Thursday, March 27, 2008

    Jesse, I will take your word for it. I know you don’t need a quad core for media, but there are always people who will by a 12-horsepower engine when 6 horses will do. AMD is really pushing the graphics on the 780 and 790 chipsets, which it suggested would pair well with any of the Phenom chips.

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  5. Dimitrios Matsoulis Friday, March 28, 2008

    Regardless of what we do and do not need -it is certain that much of the performance ot the features offered are not needed- what AMD offers is unavoidably driven by Intel, its main competitor and threat.
    We should be thankful that after the recent rough period for its business AMD can still come up with new products. Intel only woke up when AMD became better in terms of speed, price and power consumption. Now it is exactly the other way round.
    http://electronrun.wordpress.com/

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