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	<title>Comments on: SiRF Cuts Jobs, Wipes Out Mobile TV</title>
	<atom:link href="http://gigaom.com/2008/03/25/sirf-cuts-jobs-wipes-out-mobile-tv/feed/" rel="self" type="application/rss+xml" />
	<link>http://gigaom.com/2008/03/25/sirf-cuts-jobs-wipes-out-mobile-tv/</link>
	<description>Tracking the Internet Evolution</description>
	<pubDate>Fri, 18 Jul 2008 18:03:47 +0000</pubDate>
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		<title>By: tmex1114</title>
		<link>http://gigaom.com/2008/03/25/sirf-cuts-jobs-wipes-out-mobile-tv/#comment-883435</link>
		<dc:creator>tmex1114</dc:creator>
		<pubDate>Thu, 12 Jun 2008 17:11:45 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11929#comment-883435</guid>
		<description>I've seen the take up rate of mobile TV (T-DMB) in Korea, and it is phenomenal.  Japan is also taking off.  However, people need to understand that in those cultures a sigificant number of people use public transit where the use of these devices makes sense.  I am not sure that success in Japan and Korea willl translate to success in the US market.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve seen the take up rate of mobile TV (T-DMB) in Korea, and it is phenomenal.  Japan is also taking off.  However, people need to understand that in those cultures a sigificant number of people use public transit where the use of these devices makes sense.  I am not sure that success in Japan and Korea willl translate to success in the US market.</p>
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		<title>By: The New iPhone&#8217;s New Winner - GigaOM</title>
		<link>http://gigaom.com/2008/03/25/sirf-cuts-jobs-wipes-out-mobile-tv/#comment-880973</link>
		<dc:creator>The New iPhone&#8217;s New Winner - GigaOM</dc:creator>
		<pubDate>Fri, 30 May 2008 15:33:57 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11929#comment-880973</guid>
		<description>[...] But whether it&#8217;s a new 2G model or a super-fast 3G, there is one thing that&#8217;s for sure: The new iPhone has Global Positioning System (GPS) built into it, thanks to legal requirements put in place by the FCC. The company supplying the GPS to iPhone is going to be a big winner in this space; according to my sources, the contract has been nailed down by Broadcom, a relatively new entrant into the GPS market. The Irvine, Calif.-based chip company had acquired Global Locate in July 2007 for $143 million in cash and $80 million in incentives. In the past such a deal would have gone to someone like SIRF, which is in a bit of pain these days. [...]</description>
		<content:encoded><![CDATA[<p>[...] But whether it&#8217;s a new 2G model or a super-fast 3G, there is one thing that&#8217;s for sure: The new iPhone has Global Positioning System (GPS) built into it, thanks to legal requirements put in place by the FCC. The company supplying the GPS to iPhone is going to be a big winner in this space; according to my sources, the contract has been nailed down by Broadcom, a relatively new entrant into the GPS market. The Irvine, Calif.-based chip company had acquired Global Locate in July 2007 for $143 million in cash and $80 million in incentives. In the past such a deal would have gone to someone like SIRF, which is in a bit of pain these days. [...]</p>
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		<title>By: romer</title>
		<link>http://gigaom.com/2008/03/25/sirf-cuts-jobs-wipes-out-mobile-tv/#comment-875375</link>
		<dc:creator>romer</dc:creator>
		<pubDate>Mon, 28 Apr 2008 13:44:27 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11929#comment-875375</guid>
		<description>&lt;p&gt;Orange is boasting about Mobile TV but not a single TV channel make decent revenue from it and the turnover for Mobile TV, 4 years after its kickoff, is still ridiculous. furthermore, the all you can eat option is not sustainable for the content owners; They all focus on DVB-H now and will not make a dime from it either.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Orange is boasting about Mobile TV but not a single TV channel make decent revenue from it and the turnover for Mobile TV, 4 years after its kickoff, is still ridiculous. furthermore, the all you can eat option is not sustainable for the content owners; They all focus on DVB-H now and will not make a dime from it either.</p>
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		<title>By: - Why the GPS Party Is About to End</title>
		<link>http://gigaom.com/2008/03/25/sirf-cuts-jobs-wipes-out-mobile-tv/#comment-868459</link>
		<dc:creator>- Why the GPS Party Is About to End</dc:creator>
		<pubDate>Mon, 31 Mar 2008 19:46:53 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11929#comment-868459</guid>
		<description>&lt;p&gt;[...] Technology (SIRF), a San Jose, Calif.-based maker of GPS chips, this morning said it was cutting jobs and trying to restructure its business due to softening consumer demand. Already the worst [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] Technology (SIRF), a San Jose, Calif.-based maker of GPS chips, this morning said it was cutting jobs and trying to restructure its business due to softening consumer demand. Already the worst [...]</p>
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		<title>By: Ajay</title>
		<link>http://gigaom.com/2008/03/25/sirf-cuts-jobs-wipes-out-mobile-tv/#comment-867318</link>
		<dc:creator>Ajay</dc:creator>
		<pubDate>Tue, 25 Mar 2008 22:17:06 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11929#comment-867318</guid>
		<description>&lt;p&gt;Don't know the issue as related to SiRF, but Mobile Video (including Mobile TV) is becoming popular.&lt;/p&gt;

&lt;p&gt;Take a look at&lt;/p&gt;

&lt;p&gt;http://www.orange.com/en_EN/finance/invest-analysts/meetings-conferences/att00003205/TV_Mobile_strategy_and_update_VD.pdf&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Don&#8217;t know the issue as related to SiRF, but Mobile Video (including Mobile TV) is becoming popular.</p>
<p>Take a look at</p>
<p> (<a href="http://www.orange.com/en_EN/finance/invest-analysts/meetings-conferences/att00003205/TV_Mobile_strategy_and_update_VD.pdf" rel="nofollow">link</a>) </p>
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		<title>By: Curtis</title>
		<link>http://gigaom.com/2008/03/25/sirf-cuts-jobs-wipes-out-mobile-tv/#comment-867267</link>
		<dc:creator>Curtis</dc:creator>
		<pubDate>Tue, 25 Mar 2008 17:11:28 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11929#comment-867267</guid>
		<description>&lt;p&gt;Stacey,&lt;/p&gt;

&lt;p&gt;This isn't surprising at all. As I noted in your post yesterday regarding mobile tv, this market is much smaller than many entrepreneurs, chip companies, and VC investors would like to believe (at least in the US). As Mike noted above, the broadcast quality is poor, but I don't think it matters in the end as the US prefers large screen viewing with social interaction.&lt;/p&gt;

&lt;p&gt;Expect more casualties in the mobile tv marketplace.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Stacey,</p>
<p>This isn&#8217;t surprising at all. As I noted in your post yesterday regarding mobile tv, this market is much smaller than many entrepreneurs, chip companies, and VC investors would like to believe (at least in the US). As Mike noted above, the broadcast quality is poor, but I don&#8217;t think it matters in the end as the US prefers large screen viewing with social interaction.</p>
<p>Expect more casualties in the mobile tv marketplace.</p>
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		<title>By: Why the GPS Party Is About to End - GigaOM</title>
		<link>http://gigaom.com/2008/03/25/sirf-cuts-jobs-wipes-out-mobile-tv/#comment-867263</link>
		<dc:creator>Why the GPS Party Is About to End - GigaOM</dc:creator>
		<pubDate>Tue, 25 Mar 2008 16:56:18 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11929#comment-867263</guid>
		<description>&lt;p&gt;[...] (0)   SiRF Technology (SIRF), a San Jose, Calif.-based maker of GPS chips, this morning said it was cutting jobs and trying to restructure its business due to softening consumer demand. Already the worst [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] (0)   SiRF Technology (SIRF), a San Jose, Calif.-based maker of GPS chips, this morning said it was cutting jobs and trying to restructure its business due to softening consumer demand. Already the worst [...]</p>
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	<item>
		<title>By: Mike Puchol</title>
		<link>http://gigaom.com/2008/03/25/sirf-cuts-jobs-wipes-out-mobile-tv/#comment-867255</link>
		<dc:creator>Mike Puchol</dc:creator>
		<pubDate>Tue, 25 Mar 2008 16:13:52 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11929#comment-867255</guid>
		<description>&lt;p&gt;Has anyone actually &lt;em&gt;bothered&lt;/em&gt; to go out and ask people if they really want mobile TV? And I mean telling them the real conditions - so far, I believe the following was asked:&lt;/p&gt;

&lt;p&gt;"Would you like to watch TV on your mobile device just like you do at home?"&lt;/p&gt;

&lt;p&gt;when the question should be&lt;/p&gt;

&lt;p&gt;"Would you pay to watch low-resolution, noisy and now-you-have-signal-now-you-don't, limited-selection TV on your tiny little mobile device's screen which will actually kill the battery and leave you without phone for the rest of the day?"&lt;/p&gt;

&lt;p&gt;I think tons of money can be saved every year by just asking the right questions, instead of force-feeding products to people who will have a look and completely ignore them. Mobile TV over 3G was the furor at the 3GSM a couple of years back - nobody talks about it now, basically, because it has been a commercial failure. Nobody ever used it past the free trial given by operators.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Has anyone actually <em>bothered</em> to go out and ask people if they really want mobile TV? And I mean telling them the real conditions - so far, I believe the following was asked:</p>
<p>&#8220;Would you like to watch TV on your mobile device just like you do at home?&#8221;</p>
<p>when the question should be</p>
<p>&#8220;Would you pay to watch low-resolution, noisy and now-you-have-signal-now-you-don&#8217;t, limited-selection TV on your tiny little mobile device&#8217;s screen which will actually kill the battery and leave you without phone for the rest of the day?&#8221;</p>
<p>I think tons of money can be saved every year by just asking the right questions, instead of force-feeding products to people who will have a look and completely ignore them. Mobile TV over 3G was the furor at the 3GSM a couple of years back - nobody talks about it now, basically, because it has been a commercial failure. Nobody ever used it past the free trial given by operators.</p>
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		<title>By: Erik</title>
		<link>http://gigaom.com/2008/03/25/sirf-cuts-jobs-wipes-out-mobile-tv/#comment-867240</link>
		<dc:creator>Erik</dc:creator>
		<pubDate>Tue, 25 Mar 2008 14:28:16 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11929#comment-867240</guid>
		<description>&lt;p&gt;Americans like 42 inch screens.&lt;/p&gt;

&lt;p&gt;Americans like small/thin cell phones.&lt;/p&gt;

&lt;p&gt;I don't know enough about the market in the rest of the world to have an opinion.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Americans like 42 inch screens.</p>
<p>Americans like small/thin cell phones.</p>
<p>I don&#8217;t know enough about the market in the rest of the world to have an opinion.</p>
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