1. Nice post there Jethro.

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  2. I know the apple logo makes me more creative… I figure out how to make my tasks easier all the time on when I’m using my Mac.

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  3. That is interesting, but it might have more to do with the companies themselves than their logos. They should have done this in a situation where people had not heard of the companies first.

    Who says Apple is creative or Disney is honest? There is no way that anything but the image of the company could make people act differently. In fact, the Apple logo is the most obvious (it IS an apple), and the Disney logo the most confusing.

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  4. Nick, you missed an important part of this article.

    “…they flash the image in front of a person for such a short amount of time that the respondents could not identify their logo with a $100 on the line.”

    The test subjects couldn’t have sat and thought about Apple the company because they couldn’t even identify the logo.

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