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Finally, we have something to do with the Apple stickers that come in all the Apple products we buy.
According to a recent report by Duke and Waterloo Universities, people respond to quick views of logos in a way that reflects the company’s values. They tested 341 university students using what is called a visual acuity test, which is where they flash the image in front of a person for such a short amount of time that the respondents could not identify their logo with a $100 on the line.
After the logo was flashed, participants were asked to identify a use for a brick. “Those who had seen the Apple logo came up with more unusual and creative uses for the brick than those who’d seen IBM.” So, if you are in a creative slump, try flashing that Apple logo on your screen at random times to help you get back in the groove. A follow-up study was done using E! and Disney logos and people who viewed the Disney logo acted more honestly.
Want some other ways to improve your creativity? Suite 101.com suggests ten more ways to get the creative juices flowing, which includes doing something new in a new place, being radical, chat with others about your projects, take a break, and give yourself a blank slate. Just make sure that you take your trusty Apple sticker with you.
Via Gear Log
Nice post there Jethro.
I know the apple logo makes me more creative… I figure out how to make my tasks easier all the time on when I’m using my Mac.
That is interesting, but it might have more to do with the companies themselves than their logos. They should have done this in a situation where people had not heard of the companies first.
Who says Apple is creative or Disney is honest? There is no way that anything but the image of the company could make people act differently. In fact, the Apple logo is the most obvious (it IS an apple), and the Disney logo the most confusing.
Nick, you missed an important part of this article.
“…they flash the image in front of a person for such a short amount of time that the respondents could not identify their logo with a $100 on the line.”
The test subjects couldn’t have sat and thought about Apple the company because they couldn’t even identify the logo.