Earlier this week, Nickelodeon said that it was developing 600 new games. Now the MTVN (NYSE: VIA) unit is clarifying things a bit: it will host 1,600 new games across its collection of kid-focused websites, 600 of which will be original. Nickelodeon’s gaming library currently contains about 5,000 games, many housed on AddictingGames, which came over to MTVN when its parent Viacom bought Atom Entertainment for $200 million in August 2006.
I spoke with Steve Youngwood, EVP, Digital Media, MTVN Kids and Family Group, about the the unit’s gaming push, which began last summer, when Nickelodeon pledged to invest $100 million in casual gaming through 2009.
– Not a portal: “Our gaming approach is: we