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	<title>Comments on: Google Transformation from Just Search to Destination</title>
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		<title>By: Google As A Destination &#124; Josh Asbury</title>
		<link>http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196585</link>
		<dc:creator><![CDATA[Google As A Destination &#124; Josh Asbury]]></dc:creator>
		<pubDate>Thu, 29 Jan 2009 20:11:32 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196585</guid>
		<description><![CDATA[[...] is a great discussion at Gigaom about Google&#8217;s transformation from a search engine to an internet destination with very insightful comments from the blog readers. From day 1, Google&#8217;s mission has been to [...]]]></description>
		<content:encoded><![CDATA[<p>[...] is a great discussion at Gigaom about Google&#8217;s transformation from a search engine to an internet destination with very insightful comments from the blog readers. From day 1, Google&#8217;s mission has been to [...]</p>
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		<title>By: New car quotes car reviews &#187; Blog Archive &#187; Top ten stories from SES New York – Day 3</title>
		<link>http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196584</link>
		<dc:creator><![CDATA[New car quotes car reviews &#187; Blog Archive &#187; Top ten stories from SES New York – Day 3]]></dc:creator>
		<pubDate>Sat, 05 Apr 2008 12:16:22 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196584</guid>
		<description><![CDATA[&lt;p&gt;[...] Google Transformation from Just Search to Destination Om Malik of GigaOM says, “Almost a year ago, writing for GigaOM, Robert Young posted a piece that [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] Google Transformation from Just Search to Destination Om Malik of GigaOM says, “Almost a year ago, writing for GigaOM, Robert Young posted a piece that [...]</p>
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	<item>
		<title>By: Google As A Destination &#171; HinuBlog</title>
		<link>http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196583</link>
		<dc:creator><![CDATA[Google As A Destination &#171; HinuBlog]]></dc:creator>
		<pubDate>Mon, 24 Mar 2008 10:13:32 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196583</guid>
		<description><![CDATA[&lt;p&gt;[...] As A&#160;Destination  There is a great discussion at Gigaom about Google&#8217;s transformation from a search engine to an internet destination with very insightful comments from the blog readers.  From day 1, Google&#8217;s mission has been [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] As A&nbsp;Destination  There is a great discussion at Gigaom about Google&#8217;s transformation from a search engine to an internet destination with very insightful comments from the blog readers.  From day 1, Google&#8217;s mission has been [...]</p>
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	</item>
	<item>
		<title>By: &#187; Top ten stories from SES New York Day 3</title>
		<link>http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196582</link>
		<dc:creator><![CDATA[&#187; Top ten stories from SES New York Day 3]]></dc:creator>
		<pubDate>Thu, 20 Mar 2008 09:43:21 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196582</guid>
		<description><![CDATA[&lt;p&gt;[...] Google Transformation from Just Search to DestinationOm Malik of GigaOM says, Almost a year ago, writing for GigaOM, Robert Young posted a piece that [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] Google Transformation from Just Search to DestinationOm Malik of GigaOM says, Almost a year ago, writing for GigaOM, Robert Young posted a piece that [...]</p>
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	<item>
		<title>By: 18 de marzo de 2008</title>
		<link>http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196581</link>
		<dc:creator><![CDATA[18 de marzo de 2008]]></dc:creator>
		<pubDate>Thu, 20 Mar 2008 01:56:27 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196581</guid>
		<description><![CDATA[&lt;p&gt;[...] Google se está transformando en destino y no solo buscador [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] Google se está transformando en destino y no solo buscador [...]</p>
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		<title>By: 113.com</title>
		<link>http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196580</link>
		<dc:creator><![CDATA[113.com]]></dc:creator>
		<pubDate>Wed, 19 Mar 2008 19:10:14 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196580</guid>
		<description><![CDATA[&lt;p&gt;Yahoo! has been #1 destination for so long... despite Yahoo! was search-centric.&lt;/p&gt;

&lt;p&gt;Would be natural evolution for Google if it&#039;s eyeing on taking over Yahoo!&#039;s enviable position.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Yahoo! has been #1 destination for so long&#8230; despite Yahoo! was search-centric.</p>
<p>Would be natural evolution for Google if it&#8217;s eyeing on taking over Yahoo!&#8217;s enviable position.</p>
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		<title>By: techbubble</title>
		<link>http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196579</link>
		<dc:creator><![CDATA[techbubble]]></dc:creator>
		<pubDate>Wed, 19 Mar 2008 18:18:23 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196579</guid>
		<description><![CDATA[&lt;p&gt;Whether Google is (or can be) a destination is a question of semantics. Regardless, it will be a moot point if Google continues on its current trajectory. I can only imagine that every new service it adds reduces its focus a little bit on its core search competency. The UX w.r.t. integration between the offerings is hardly seamless. Continue this way and the audience will leave just as quickly as it came.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Whether Google is (or can be) a destination is a question of semantics. Regardless, it will be a moot point if Google continues on its current trajectory. I can only imagine that every new service it adds reduces its focus a little bit on its core search competency. The UX w.r.t. integration between the offerings is hardly seamless. Continue this way and the audience will leave just as quickly as it came.</p>
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		<title>By: jc</title>
		<link>http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196578</link>
		<dc:creator><![CDATA[jc]]></dc:creator>
		<pubDate>Wed, 19 Mar 2008 18:10:15 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196578</guid>
		<description><![CDATA[&lt;p&gt;To follow up on my previous post Om, please take note of the poor poor implementation of this:&lt;/p&gt;

&lt;p&gt;http://mail.google.com/support/bin/answer.py?hl=en&amp;ctx=mail&amp;answer=10313&lt;/p&gt;

&lt;p&gt;in addition:&lt;/p&gt;

&lt;p&gt;http://discuss.joelonsoftware.com/default.asp?joel.3.607380.18&lt;/p&gt;

&lt;p&gt;Now, you may not think this is a big deal, but top it off with:&lt;/p&gt;

&lt;p&gt;http://googlesystem.blogspot.com/2006/03/gmail-horror-story-gmail-account.html&lt;/p&gt;

&lt;p&gt;and yet more&lt;/p&gt;

&lt;p&gt;http://groups.google.com/group/Gmail-ABCs/browse_thread/thread/7e4edfaf3aad0687&lt;/p&gt;

&lt;p&gt;You see, this is just a few reasons why googol is not a destination for me, in addition to numerous other issues.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>To follow up on my previous post Om, please take note of the poor poor implementation of this:</p>
<p><a href="http://mail.google.com/support/bin/answer.py?hl=en&#038;ctx=mail&#038;answer=10313" rel="nofollow">http://mail.google.com/support/bin/answer.py?hl=en&#038;ctx=mail&#038;answer=10313</a></p>
<p>in addition:</p>
<p><a href="http://discuss.joelonsoftware.com/default.asp?joel.3.607380.18" rel="nofollow">http://discuss.joelonsoftware.com/default.asp?joel.3.607380.18</a></p>
<p>Now, you may not think this is a big deal, but top it off with:</p>
<p><a href="http://googlesystem.blogspot.com/2006/03/gmail-horror-story-gmail-account.html" rel="nofollow">http://googlesystem.blogspot.com/2006/03/gmail-horror-story-gmail-account.html</a></p>
<p>and yet more</p>
<p><a href="http://groups.google.com/group/Gmail-ABCs/browse_thread/thread/7e4edfaf3aad0687" rel="nofollow">http://groups.google.com/group/Gmail-ABCs/browse_thread/thread/7e4edfaf3aad0687</a></p>
<p>You see, this is just a few reasons why googol is not a destination for me, in addition to numerous other issues.</p>
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		<title>By: ylover</title>
		<link>http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196577</link>
		<dc:creator><![CDATA[ylover]]></dc:creator>
		<pubDate>Wed, 19 Mar 2008 17:00:48 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196577</guid>
		<description><![CDATA[&lt;p&gt;Google&#039;s following Yahoo... yet another copy cat.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Google&#8217;s following Yahoo&#8230; yet another copy cat.</p>
]]></content:encoded>
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		<title>By: Nicholas Paredes</title>
		<link>http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196576</link>
		<dc:creator><![CDATA[Nicholas Paredes]]></dc:creator>
		<pubDate>Wed, 19 Mar 2008 16:59:32 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196576</guid>
		<description><![CDATA[&lt;p&gt;I think that one of the issues with “intellectualizing” this stuff is that it helps you see the interconnections. I’m looking at ties with local search and blogging to create an application/site. I could say that the destination is Google, or that the destination is YouTube, but in my mind the destination is the glue binding the materials together.&lt;/p&gt;

&lt;p&gt;I see a lot of new material via blogs, generally either TypePad or Blogger, linked to YouTube videos, or news items (RSS/Atom, …). While nobody is really utilizing social bindings (Open Social and such) to a huge extent, I think that an analysis is really necessary. Currently, I’m reading Innovation and Entrepreneurship by Drucker, and the enlightening aspects are really about simplicity. Successful entrepreneurs analyze the market to a fault, make their innovations deliriously simple, and execute them at the most basic levels first.&lt;/p&gt;

&lt;p&gt;In the mobile space this is key. “Destination” has to be incredibly fast, and to the point to be usable. Few applications match this profile, and it requires a large level of refinement to create them. Der’s gold in dem dar connections!&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>I think that one of the issues with “intellectualizing” this stuff is that it helps you see the interconnections. I’m looking at ties with local search and blogging to create an application/site. I could say that the destination is Google, or that the destination is YouTube, but in my mind the destination is the glue binding the materials together.</p>
<p>I see a lot of new material via blogs, generally either TypePad or Blogger, linked to YouTube videos, or news items (RSS/Atom, …). While nobody is really utilizing social bindings (Open Social and such) to a huge extent, I think that an analysis is really necessary. Currently, I’m reading Innovation and Entrepreneurship by Drucker, and the enlightening aspects are really about simplicity. Successful entrepreneurs analyze the market to a fault, make their innovations deliriously simple, and execute them at the most basic levels first.</p>
<p>In the mobile space this is key. “Destination” has to be incredibly fast, and to the point to be usable. Few applications match this profile, and it requires a large level of refinement to create them. Der’s gold in dem dar connections!</p>
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		<title>By: jc</title>
		<link>http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196575</link>
		<dc:creator><![CDATA[jc]]></dc:creator>
		<pubDate>Wed, 19 Mar 2008 16:20:14 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196575</guid>
		<description><![CDATA[&lt;p&gt;to be fair, my destination starts with my desktop. i go to googol to search...i use skype for im and other services. email, no way would i use gmail. creating documents, i use microsoft office... Branson tried once to unseat Coke with a product called virgin cola, he spent a billion dollars to try and unseat the leader. it is hard to beat a brand.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>to be fair, my destination starts with my desktop. i go to googol to search&#8230;i use skype for im and other services. email, no way would i use gmail. creating documents, i use microsoft office&#8230; Branson tried once to unseat Coke with a product called virgin cola, he spent a billion dollars to try and unseat the leader. it is hard to beat a brand.</p>
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		<title>By: Michael</title>
		<link>http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196574</link>
		<dc:creator><![CDATA[Michael]]></dc:creator>
		<pubDate>Wed, 19 Mar 2008 16:13:02 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196574</guid>
		<description><![CDATA[&lt;p&gt;Come on Dave - it&#039;s about the business model. If Google makes ad money only when you search, they are like a library on steroids. Their search site is a destination for a limited purpose. This make them a lot less than if they make ad money every time you want to do ... anything.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Come on Dave &#8211; it&#8217;s about the business model. If Google makes ad money only when you search, they are like a library on steroids. Their search site is a destination for a limited purpose. This make them a lot less than if they make ad money every time you want to do &#8230; anything.</p>
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		<title>By: dave</title>
		<link>http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196573</link>
		<dc:creator><![CDATA[dave]]></dc:creator>
		<pubDate>Wed, 19 Mar 2008 16:00:48 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196573</guid>
		<description><![CDATA[&lt;p&gt;isn&#039;t battelle kind of over-intellectualizing this a bit? i mean come on, if people go there and do more than search, then it&#039;s a destination - but then again, if they go there to begin with then it&#039;s a destination....sounds like a load of semantic interpretive crap dreamt up to produce blog entries that once discuss google in some new light or some new angle on their future.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>isn&#8217;t battelle kind of over-intellectualizing this a bit? i mean come on, if people go there and do more than search, then it&#8217;s a destination &#8211; but then again, if they go there to begin with then it&#8217;s a destination&#8230;.sounds like a load of semantic interpretive crap dreamt up to produce blog entries that once discuss google in some new light or some new angle on their future.</p>
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		<title>By: Niraj</title>
		<link>http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196572</link>
		<dc:creator><![CDATA[Niraj]]></dc:creator>
		<pubDate>Wed, 19 Mar 2008 15:15:19 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196572</guid>
		<description><![CDATA[&lt;p&gt;This transformation will continue as Google continues to tightly integrate their services in more intuitive ways (i.e. Gmail to Calendar, Calendar to Maps, etc.).&lt;/p&gt;

&lt;p&gt;However it also raises interesting questions about how open they intend to remain, both in terms of their suggestions during search as well as how easy it is for you to decide you want to take your data elsewhere and/or use it in different ways than they&#039;ve intended/built.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>This transformation will continue as Google continues to tightly integrate their services in more intuitive ways (i.e. Gmail to Calendar, Calendar to Maps, etc.).</p>
<p>However it also raises interesting questions about how open they intend to remain, both in terms of their suggestions during search as well as how easy it is for you to decide you want to take your data elsewhere and/or use it in different ways than they&#8217;ve intended/built.</p>
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		<title>By: Ricardo Figueiredo</title>
		<link>http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196571</link>
		<dc:creator><![CDATA[Ricardo Figueiredo]]></dc:creator>
		<pubDate>Wed, 19 Mar 2008 15:15:07 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2008/03/19/google-transformation-from-just-search-to-destination/#comment-196571</guid>
		<description><![CDATA[&lt;p&gt;With so many tools that Google provides to the end user for free, it&#039;s hard for them not to become this destination on the web. I personally use: Gmail, Google Reader, Google Docs, Google Groups, Google Analytics, Google Webmaster Tools, and many other services provided through the Google Labs. The end result? If I&#039;m online, there&#039;s usually a tab on my browser with my Google profile open somewhere withing Google.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>With so many tools that Google provides to the end user for free, it&#8217;s hard for them not to become this destination on the web. I personally use: Gmail, Google Reader, Google Docs, Google Groups, Google Analytics, Google Webmaster Tools, and many other services provided through the Google Labs. The end result? If I&#8217;m online, there&#8217;s usually a tab on my browser with my Google profile open somewhere withing Google.</p>
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