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Summary:

New data from M:Metrics for the month of January confirms that folks who own an iPhone tend to do more entertaining things on their devices — such as watch video and visit social networks — than those who own smartphones. However February data from mobile ad […]

New data from M:Metrics for the month of January confirms that folks who own an iPhone tend to do more entertaining things on their devices — such as watch video and visit social networks — than those who own smartphones. However February data from mobile ad network AdMob points out that iPhone users are still a relatively small part of the overall mobile phone market in the U.S. Good thing, otherwise we’d never get anything done.

  1. Satish Mummadi Tuesday, March 18, 2008

    seems some typos in the second table.. [Top handset Models]
    RIM–> iPhone
    Apple-> BlackBerry

    ??

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  2. I don’t think your rows matchup. I call shenanigans.

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  3. Is the second listing sorted by some column you didn’t include? It seems like the iPhone and BB 8700 are in the wrong place.

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  4. What is “requests” in the second table supposed to be? The numbers don’t add to 100% so I presume this is % of data requests for each phone that are “rich content”?

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  5. Carolyn Pritchard Tuesday, March 18, 2008

    Indeed, we had some formatting issues with the table. Apologies and everything should be fixed up now. best, Carolyn.

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  6. Hi all,
    I am VP Marketing at AdMob. I wanted to answer Arjun’s question above.

    We serve ads into mobile web pages. We record a “request” every time a page is loaded and a partner site “calls” us for an ad (server to server). We fill about 95% of the requests today. We pull request data from our server logs to track handset and manufacturer share.

    The chart above is from our February report which we will publish today. The devices listed are the top 20 devices (by request) for the US market. In February, we served 1.18 Billion ads in the US to hundreds of devices, so the top 20 do not add to 100% (actually 56.7%).

    We publish this data for free in our monthly AdMob Mobile Metrics report. You can find the report here: http://www.admob.com/metrics.

    Thanks. Jason

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  7. Stacey Higginbotham Tuesday, March 18, 2008

    Guys, the requests in the AdMob chart are requests for ads from AdMob’s network. The totals add to 56% in the chart because the other handsets have too small a market share to count.

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  8. [...] points us to new data from M:Metrics confirming that iPhone users are more likely to browse the web, watch videos, and in general get [...]

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  9. You’ve left out some key pieces of this puzzle.

    1) iphone users make up a very tiny portion of mobile users. 84% of such a small number is not as impressive as 58% of a number that is 100′s of times larger (just using the first table item for example).
    2) A large number of smartphone users have their phones for business reasons and wouldn’t be expected to use it for the tasks listed. An example would be the higher numbers in categories that business users would show up in such as news/web searches. iphones are very rarely used by business people because it has no business features other than a phone.
    3) Smartphone users have alternatives in the form of millions of 3rd party applications. iphone users are pretty much limited to what you’ve listed or making a phone call.

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  10. something is very strange about the second table….seems very biased towards CDMA-based phones. A nokia 2865i? Kyocera? Methinks the company is using data from websites that CDMA providers drive customers towards. I know the iphone is not a dominant phone, but I am suprise by the total lack of Palm devices..given the other legacy devices on the list Palm should be up there.

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