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Summary:

The EU today chose DVB-H as the region’s official unofficial mobile television standard, leaving Qualcomm’s MediaFLO technology stuck in the States and DMB alone in Asia. The EU however, can only ask its member nations’ governments to endorse the standard — they have no power to […]

The EU today chose DVB-H as the region’s official unofficial mobile television standard, leaving Qualcomm’s MediaFLO technology stuck in the States and DMB alone in Asia. The EU however, can only ask its member nations’ governments to endorse the standard — they have no power to force it down anyone’s throat.

Which is good, because last week Ofcom, the regulatory body responsible for awarding spectrum in the UK, announced auction plans for the 1452MHz–1492 MHz L-band spectrum for mobile television. It spurned the calls for a EU-mandated mobile television standard and opened up the auction to a variety of standards.

This is good for a company like Qualcomm, whose MediaFLO technology now has a chance of implementation. It may also offer up opportunities for mobile television delivered via WiMax, but we’ll have to wait until this summer to see the results of the auction. Bids are due by April 10, so sharpen those pencils and check out the rules. And for those of you who enjoy the spectrum auction process, Canada is putting 105 MHz up for bid, so even after the U.S. 700MHz auctions are over, there will still be plenty of wireless drama.

  1. congretualation..to bush and fed co., saved one company..only $ 2 is value ..good. looks target achived in last few months.
    1. biggest mortgage company on sale -countrywide
    2. big sold-BSC
    3. Doller going smoothly..towards backward..may be 1970 value.we reached 1995 successfully.
    4. oil , thanks to opec ( opec is run by good muslims, who belive to terrorise economy of the country)near trg is 150 and may be 200 if GOV. will not do any thing.I belive two way to terrorise the world.President bush is after one, second one is by demolish strong economy. second one will heart everybody..even if they are not eyewitness of 9/11..
    5.job less, outsourcing is the best way to creat more problem and reduce buying capecity of people..and we are almost there.

    once again congetulation ….

    -parag

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  2. Imho it’s a good thing the EU decided on DVB-H. It worked for GSM which is now the world’s most widely used digital mobile phone standard. I really hope it will work for DVB-H too. For many years now Europe has an excellent digital mobile phone infrastructure. Likewise with digital cable. The US seems stuck in CDMA country cornered by Qualcomm. The last thing we need in Europe is a heavily patented technology from a single US company. The EU’s decision isn’t surprising if you look at location of the companies that participate in DVB. And if I understand the analysis of the various technologies correctly than DVB-H seems better than DMB which seems better than the rest. As a European I prefer to use technology developed in Europe so any proceeds will benefit further innovation by European companies. European workers and the European marketplace do not benefit from paying billions of dollars to some US company because it has a technology totally locked in with a ton of patents.

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  3. I fail to see how Qualcomm can be good for anybody among itself. It has established itself as cornerstone for rigged US mobile networks pushing down-the-throat. Qualcomm in EU? NO THANK YOU, LEAVE IT TO US.

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  4. [...] Vid-Biz: DVB-H, China, CBS EU Adopts DVB-H Standard; unofficial endorsement calls for member nations to encourage adoption of the mobile TV standard. (GigaOM) [...]

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  5. [...] can be predicted from the table and in line with GigaOm post, MediaFlo is likely to be relegated to US and DMB in Korea, both sharing market with DVB-SH/H. [...]

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  6. The Commission has taken this decision keeping in view setting the Digital Video Broadcasting Handheld (DVB-H) as the preferred European Union standard would give the industry a boost. What are the implications of this decision? To understand the potential of this decision, one only looks back to see what adoption of GSM did to the mobile industry.The decision will help the handset manufacturers to incorporate DVB-H in handsets widely as these will now have a large market not only in Europe but large parts of Asia and the Americas. This is like adding bluetooth or WiFi capability to a handset. For the operators it means the ready availability of the large base of users in the handsets which have compatible devices and hence the ease of launching a new DVB-H service. Till now this was a major factor before operators while planning launch of this service. For the application developers it a signal to make the new medium the target of their innovative rich media applications.
    However increasingly new growth of other technologies at the same time is set to repeat the history of cellular mobile. Not too many years back we had the Analog,TDMA,CDMA-1x and other systems in various bands operaing side by side which managed to make roaming within the US itself impossible let alone the world. Fortunately we have pulled back from this abyss of interoperability with GSM, 3G (UMTS and CDMA2000) providing interoperability.
    In Mobile TV, the decision of EU, which nayway is not binding is unlikely to affect the US or the Asian countries with DMB ( Korea) or StiMi( China).Meanwhile,AT&T has announced that its MediaFLO based mobile TV service will be going live in May 2008. With this launch MediaFLO becomes the preferred technology solution in the US till date with Verizon already having launched its services last year. While Qualcom is at present promoting the service using channel 55, which it owns, with AT&T also having won the 700 MHz spectrum auctions on a nationwide basis, the company is in a position to also leverage other technologies or use it for open access technologies such as WiMAX or use them for mobile services.
    NAB 2008, following closely on the heels of CTIA 2008 will clarify how fast the ATSC-MPH (mobile pedestrian/ handheld) services can be delivered in the US markets.

    Looks like that despite the EU having embraced a single standard for mobile TV, the US market will remain fragmented with multiple technologies.

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  7. [...] improves on DVB-H wireless, which the EU recently selected as its “official unofficial mobile television standard.” DVB-based technology uses over the air transmissions to send TV signals directly to mobile [...]

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  8. This EU position will go nowhere. Brussels is getting the boomerang in their face of its own high-minded neutral spectrum policies and seemingly some still irrepressible instinct to engage in industrial policy making.

    In every major EU-market there are splits between large content players for different technologies in other parts of the spectrum. As in some markets the DVB-H spectrum has already been assigned to incumbent operators.

    A bit of technology competition might just be good here, as some early attempts like that of Virgin using DAB-IP for mobile TV have failed and others are just fledgling.

    It is funny to observe the EU putting out directives on technology and service neutral spectrum assignment, and at the first instance to put that in practice, defect for picking a standard “winner” in a highly uncertain market.

    It smells like buraucratic schizophrenia in the commission and most major countries have pointed that out to the commission and are neglecting it’s DVB-H statement.

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  9. [...] According to M:Metrics, 0.9 percent of the population watched broadcast services (which include MobiTV, GoTV and MediaFLO) in February, up from 0.6 percent in the same month a year earlier. Qualcomm has spent more than $800 million building out a network of towers to broadcast mobile TV on a former UHF channel. It won out over the DVB-H standard in the U.S., which has become the preferred mobile TV standard in Europe. [...]

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  10. [...] According to M:Metrics, 0.9 percent of the population watched broadcast services (which include MobiTV, GoTV and MediaFLO) in February, up from 0.6 percent in the same month a year earlier. Qualcomm has spent more than $800 million building out a network of towers to broadcast mobile TV on a former UHF channel. It won out over the DVB-H standard in the U.S., which has become the preferred mobile TV standard in Europe. [...]

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