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	<title>Comments on: Second Life&#039;s Second Phase</title>
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		<title>By: Will Mark Kingdon&#8217;s Reign Boost Second Life? - GigaOM</title>
		<link>http://gigaom.com/2008/03/14/second-lifes-second-phase/#comment-196119</link>
		<dc:creator><![CDATA[Will Mark Kingdon&#8217;s Reign Boost Second Life? - GigaOM]]></dc:creator>
		<pubDate>Sat, 19 Jul 2008 15:23:18 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11815#comment-196119</guid>
		<description><![CDATA[[...] or not Kingdon can address the myriad challenges that await Second Life in the post-Rosedale, post-Burning Man era. So I wanted to know how he plans to fix them, especially with the proverbial train already going [...]]]></description>
		<content:encoded><![CDATA[<p>[...] or not Kingdon can address the myriad challenges that await Second Life in the post-Rosedale, post-Burning Man era. So I wanted to know how he plans to fix them, especially with the proverbial train already going [...]</p>
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		<title>By: SitePoint Blogs &#187; Is Google Heading Down the Yahoo! Path?</title>
		<link>http://gigaom.com/2008/03/14/second-lifes-second-phase/#comment-196118</link>
		<dc:creator><![CDATA[SitePoint Blogs &#187; Is Google Heading Down the Yahoo! Path?]]></dc:creator>
		<pubDate>Fri, 11 Jul 2008 14:42:40 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11815#comment-196118</guid>
		<description><![CDATA[[...] struggled to sell itself to businesses, so why is Google trying it? Second Life&#8217;s traffic has basically plateaued, so Lively seems like a strange application for Google to be launching. Is it and the rest [...]]]></description>
		<content:encoded><![CDATA[<p>[...] struggled to sell itself to businesses, so why is Google trying it? Second Life&#8217;s traffic has basically plateaued, so Lively seems like a strange application for Google to be launching. Is it and the rest [...]</p>
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		<title>By: Here Comes the Open Source Metaverse - GigaOM</title>
		<link>http://gigaom.com/2008/03/14/second-lifes-second-phase/#comment-196117</link>
		<dc:creator><![CDATA[Here Comes the Open Source Metaverse - GigaOM]]></dc:creator>
		<pubDate>Tue, 08 Apr 2008 19:01:46 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11815#comment-196117</guid>
		<description><![CDATA[&lt;p&gt;[...] may become the strongest alternative to official Second Life. Unsurprisingly, Linden Lab founder Philip Rosedale was in the audience, listening [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] may become the strongest alternative to official Second Life. Unsurprisingly, Linden Lab founder Philip Rosedale was in the audience, listening [...]</p>
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	<item>
		<title>By: Green&#8230; Green&#8230; what was it? &#171; baker Blinker&#8217;s Weblog</title>
		<link>http://gigaom.com/2008/03/14/second-lifes-second-phase/#comment-196116</link>
		<dc:creator><![CDATA[Green&#8230; Green&#8230; what was it? &#171; baker Blinker&#8217;s Weblog]]></dc:creator>
		<pubDate>Sat, 29 Mar 2008 06:59:42 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11815#comment-196116</guid>
		<description><![CDATA[&lt;p&gt;[...] burning was born then, according to Blinkerton, and not in the later Burning Life event started in [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] burning was born then, according to Blinkerton, and not in the later Burning Life event started in [...]</p>
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		<title>By: dusanwriter</title>
		<link>http://gigaom.com/2008/03/14/second-lifes-second-phase/#comment-196115</link>
		<dc:creator><![CDATA[dusanwriter]]></dc:creator>
		<pubDate>Tue, 18 Mar 2008 03:03:53 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11815#comment-196115</guid>
		<description><![CDATA[&lt;p&gt;I strangely &lt;a href=&quot;http://dusanwriter.wordpress.com/2008/03/14/friday-ramble-culture-utopia-and-the-atomic-virtual-world/&quot; rel=&quot;nofollow&quot;&gt;Posted&lt;/a&gt;posted on the Burning Life roots of SL shortly before the departure announcement. I feel a bit wistful about the idea that the vision of a free, creative and often carnival-like environment in which unfettered expression might lead to things both not possible before, but with deeper implications for the real than we can imagine. Part of the point of SL, aside from Be Bop reality and mirrored flourishing, it seems to me, is that when the &#039;normal&#039; boundaries of what it takes to create, share, experience and earn are removed, the human imagination might carry us further than we dared dream.&lt;/p&gt;

&lt;p&gt;The reality however, for SL, it seems, is that it still needs to remain a viable business, which increasingly means strategizing its position in a marketplace in which there are increasing opportunities of interest to the creative class, looking for partnerships, and of course making sure that operations, marketing and community relations are well managed.&lt;/p&gt;

&lt;p&gt;Hopefully Phillip&#039;s vision isn&#039;t leaving just because he&#039;s moving to a different office, and that this year Burning Life is a success rather than a chaotic community relations nightmare plagued by lag and griefers....which is my vision of how a poor transition could end up.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>I strangely <a href="http://dusanwriter.wordpress.com/2008/03/14/friday-ramble-culture-utopia-and-the-atomic-virtual-world/" rel="nofollow">Posted</a>posted on the Burning Life roots of SL shortly before the departure announcement. I feel a bit wistful about the idea that the vision of a free, creative and often carnival-like environment in which unfettered expression might lead to things both not possible before, but with deeper implications for the real than we can imagine. Part of the point of SL, aside from Be Bop reality and mirrored flourishing, it seems to me, is that when the &#8216;normal&#8217; boundaries of what it takes to create, share, experience and earn are removed, the human imagination might carry us further than we dared dream.</p>
<p>The reality however, for SL, it seems, is that it still needs to remain a viable business, which increasingly means strategizing its position in a marketplace in which there are increasing opportunities of interest to the creative class, looking for partnerships, and of course making sure that operations, marketing and community relations are well managed.</p>
<p>Hopefully Phillip&#8217;s vision isn&#8217;t leaving just because he&#8217;s moving to a different office, and that this year Burning Life is a success rather than a chaotic community relations nightmare plagued by lag and griefers&#8230;.which is my vision of how a poor transition could end up.</p>
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		<title>By: Diane</title>
		<link>http://gigaom.com/2008/03/14/second-lifes-second-phase/#comment-196114</link>
		<dc:creator><![CDATA[Diane]]></dc:creator>
		<pubDate>Mon, 17 Mar 2008 21:28:24 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11815#comment-196114</guid>
		<description><![CDATA[&lt;p&gt;Activeworlds is alive and well, though l fail to understand what the connection is with VRML. lol&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Activeworlds is alive and well, though l fail to understand what the connection is with VRML. lol</p>
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		<title>By: Andras</title>
		<link>http://gigaom.com/2008/03/14/second-lifes-second-phase/#comment-196113</link>
		<dc:creator><![CDATA[Andras]]></dc:creator>
		<pubDate>Mon, 17 Mar 2008 21:02:41 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11815#comment-196113</guid>
		<description><![CDATA[&lt;p&gt;&quot;Others have attempted to create a user-created 3D world — VRML and Active Worlds are two early failures that spring to mind&quot;&lt;/p&gt;

&lt;p&gt;How nice if someone who knows nothing about other 3D programs makes &quot;educated&quot; guesses ....&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>&#8220;Others have attempted to create a user-created 3D world — VRML and Active Worlds are two early failures that spring to mind&#8221;</p>
<p>How nice if someone who knows nothing about other 3D programs makes &#8220;educated&#8221; guesses &#8230;.</p>
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		<title>By: Linking Corner &#187; Recommended Reads: writing off SL too soon?</title>
		<link>http://gigaom.com/2008/03/14/second-lifes-second-phase/#comment-196112</link>
		<dc:creator><![CDATA[Linking Corner &#187; Recommended Reads: writing off SL too soon?]]></dc:creator>
		<pubDate>Mon, 17 Mar 2008 09:25:38 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11815#comment-196112</guid>
		<description><![CDATA[&lt;p&gt;[...] day-to-day, managerial CEO in place, that’s likely to change things, surely for the better.” (James Wagner Au, GigaOm) to “while Linden Lab insists that the decision wasn’t precipitated by a crisis, it’s hard to [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] day-to-day, managerial CEO in place, that’s likely to change things, surely for the better.” (James Wagner Au, GigaOm) to “while Linden Lab insists that the decision wasn’t precipitated by a crisis, it’s hard to [...]</p>
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		<title>By: Mark Brown</title>
		<link>http://gigaom.com/2008/03/14/second-lifes-second-phase/#comment-196111</link>
		<dc:creator><![CDATA[Mark Brown]]></dc:creator>
		<pubDate>Sun, 16 Mar 2008 22:08:21 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11815#comment-196111</guid>
		<description><![CDATA[&lt;p&gt;It takes guts for a founding visionary entrepreneur to step aside and hand the reigns over to another. Ultimately the vision has to be more important than any individual, even the source of that vision. Of course the key now is getting just the right CEO. As a CEO myself (and no I won&#039;t be putting my hand up!) my advice is to find someone who is not so much a visionary as a strategist. More of an organizational and strategic technician. The key to scaling an organization is in the deployment of resources: in particular creating the right environment and structures ready to meet the planned growth. So for me, I.T expertise is minor to this, what they need is a first class strategist.&lt;/p&gt;

&lt;p&gt;http://brownblog.info/&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>It takes guts for a founding visionary entrepreneur to step aside and hand the reigns over to another. Ultimately the vision has to be more important than any individual, even the source of that vision. Of course the key now is getting just the right CEO. As a CEO myself (and no I won&#8217;t be putting my hand up!) my advice is to find someone who is not so much a visionary as a strategist. More of an organizational and strategic technician. The key to scaling an organization is in the deployment of resources: in particular creating the right environment and structures ready to meet the planned growth. So for me, I.T expertise is minor to this, what they need is a first class strategist.</p>
<p><a href="http://brownblog.info/" rel="nofollow">http://brownblog.info/</a></p>
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		<title>By: Second Life: Beyond the Hype &#171; Making CommunitySense</title>
		<link>http://gigaom.com/2008/03/14/second-lifes-second-phase/#comment-196110</link>
		<dc:creator><![CDATA[Second Life: Beyond the Hype &#171; Making CommunitySense]]></dc:creator>
		<pubDate>Sun, 16 Mar 2008 12:02:31 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11815#comment-196110</guid>
		<description><![CDATA[&lt;p&gt;[...]  The hype is over. Whereas only a year ago, Second Life was everywhere in the mainstream media, the mad rush seems over. Then, every major organization seemed to try to establish a presence &#8220;in world&#8221;, and [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...]  The hype is over. Whereas only a year ago, Second Life was everywhere in the mainstream media, the mad rush seems over. Then, every major organization seemed to try to establish a presence &#8220;in world&#8221;, and [...]</p>
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		<title>By: The Grid Live &#187; Second Life News for March 16, 2008</title>
		<link>http://gigaom.com/2008/03/14/second-lifes-second-phase/#comment-196109</link>
		<dc:creator><![CDATA[The Grid Live &#187; Second Life News for March 16, 2008]]></dc:creator>
		<pubDate>Sun, 16 Mar 2008 07:42:09 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11815#comment-196109</guid>
		<description><![CDATA[&lt;p&gt;[...] gigaom Second Life’s Second Phase Quote from the site - The Burning Man era of Second Life is over. According to Reuters and a [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] gigaom Second Life’s Second Phase Quote from the site &#8211; The Burning Man era of Second Life is over. According to Reuters and a [...]</p>
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		<title>By: Linden Lab&#8217;s CEO steps aside : The Metaverse Journal - Australia&#8217;s Virtual World News Service</title>
		<link>http://gigaom.com/2008/03/14/second-lifes-second-phase/#comment-196108</link>
		<dc:creator><![CDATA[Linden Lab&#8217;s CEO steps aside : The Metaverse Journal - Australia&#8217;s Virtual World News Service]]></dc:creator>
		<pubDate>Sat, 15 Mar 2008 22:50:24 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11815#comment-196108</guid>
		<description><![CDATA[&lt;p&gt;[...] GigaOM [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] GigaOM [...]</p>
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		<title>By: MixedRealities :: The Tao of Linden Lab - what is wrong with it?</title>
		<link>http://gigaom.com/2008/03/14/second-lifes-second-phase/#comment-196107</link>
		<dc:creator><![CDATA[MixedRealities :: The Tao of Linden Lab - what is wrong with it?]]></dc:creator>
		<pubDate>Sat, 15 Mar 2008 22:29:44 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11815#comment-196107</guid>
		<description><![CDATA[&lt;p&gt;[...] James Au however gives some insights on the recent developments on the blog GigaOM. It seems a defining moment for Philip Rosedale was his Burning Man experience. Wagner James Au: [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] James Au however gives some insights on the recent developments on the blog GigaOM. It seems a defining moment for Philip Rosedale was his Burning Man experience. Wagner James Au: [...]</p>
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		<title>By: Elrik Merlin</title>
		<link>http://gigaom.com/2008/03/14/second-lifes-second-phase/#comment-196106</link>
		<dc:creator><![CDATA[Elrik Merlin]]></dc:creator>
		<pubDate>Sat, 15 Mar 2008 15:56:14 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11815#comment-196106</guid>
		<description><![CDATA[&lt;p&gt;I&#039;m with Seraphine in that in my experience the vast majority of people I meet in-world are astonishingly creative, literate and above all interesting, and that it may be that you have to be that kind of person to be interested enough to persevere. It&#039;s also presumably inevitable that for SL to remain a viable business it needs to be more popular.&lt;/p&gt;

&lt;p&gt;However, I have a slight suspicion that a lot of people give up not because they don&#039;t have the patience to ascend the learning curve - it is surely hardly more difficult than any gaming environment - but because a lot of things are broken when they do.&lt;/p&gt;

&lt;p&gt;There is certainly a resident perception in some quarters that LL is more interested in adding new features (presumably to attract additional visitors) than making existing broken ones work, and overall reliability is not as good as it should be.&lt;/p&gt;

&lt;p&gt;While I have no doubt that front-end improvements leading to a levelling of the learning curve might well attract more visitors (however we existing residents might regard that), to keep them, things need to work when they get there. And work reliably.&lt;/p&gt;

&lt;p&gt;On balance, those of us who are active residents stay in-world because SL is far and away the best metaverse out there, despite its faults. That doesn&#039;t mean to say that taking out the faults would not be worthwhile.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>I&#8217;m with Seraphine in that in my experience the vast majority of people I meet in-world are astonishingly creative, literate and above all interesting, and that it may be that you have to be that kind of person to be interested enough to persevere. It&#8217;s also presumably inevitable that for SL to remain a viable business it needs to be more popular.</p>
<p>However, I have a slight suspicion that a lot of people give up not because they don&#8217;t have the patience to ascend the learning curve &#8211; it is surely hardly more difficult than any gaming environment &#8211; but because a lot of things are broken when they do.</p>
<p>There is certainly a resident perception in some quarters that LL is more interested in adding new features (presumably to attract additional visitors) than making existing broken ones work, and overall reliability is not as good as it should be.</p>
<p>While I have no doubt that front-end improvements leading to a levelling of the learning curve might well attract more visitors (however we existing residents might regard that), to keep them, things need to work when they get there. And work reliably.</p>
<p>On balance, those of us who are active residents stay in-world because SL is far and away the best metaverse out there, despite its faults. That doesn&#8217;t mean to say that taking out the faults would not be worthwhile.</p>
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		<title>By: Peggy Nelson</title>
		<link>http://gigaom.com/2008/03/14/second-lifes-second-phase/#comment-196105</link>
		<dc:creator><![CDATA[Peggy Nelson]]></dc:creator>
		<pubDate>Sat, 15 Mar 2008 15:09:45 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11815#comment-196105</guid>
		<description><![CDATA[&lt;p&gt;As a long-term Burner and an SL builder, I can affirm that BMan and SL are both places where you (with others) create your own reality.  And although there are certainly people who could thrive in (either) environment who have not been to either &quot;there&quot; yet, it is also the case that not everyone wants to do that.  I think it makes perfect sense to hand the reins over if the race is now about growth and stability and other biz tropes - let someone who is excited about those goals achieve them.  But SL is never going to become the new possibility space that it set out to be, by focusing on increasing subscribers and profit margins.  I am glad that PR is going to stay on as CotB, and I hope that in that role he can continue to focus on the creative kernel at the center of the expanding multiverse from which the new and the different emerge.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>As a long-term Burner and an SL builder, I can affirm that BMan and SL are both places where you (with others) create your own reality.  And although there are certainly people who could thrive in (either) environment who have not been to either &#8220;there&#8221; yet, it is also the case that not everyone wants to do that.  I think it makes perfect sense to hand the reins over if the race is now about growth and stability and other biz tropes &#8211; let someone who is excited about those goals achieve them.  But SL is never going to become the new possibility space that it set out to be, by focusing on increasing subscribers and profit margins.  I am glad that PR is going to stay on as CotB, and I hope that in that role he can continue to focus on the creative kernel at the center of the expanding multiverse from which the new and the different emerge.</p>
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		<title>By: David Evans</title>
		<link>http://gigaom.com/2008/03/14/second-lifes-second-phase/#comment-196104</link>
		<dc:creator><![CDATA[David Evans]]></dc:creator>
		<pubDate>Sat, 15 Mar 2008 12:04:46 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11815#comment-196104</guid>
		<description><![CDATA[&lt;p&gt;An astute observation. As someone who built virtual worlds back in 1993 when virtual reality became a media obsession (for a while at least), I feel like SL, while the tools for building are decent, had suffered from a serious lack of innovation on the front end. Definitely a place where Apple style of design could do wonders. I have followed with interest the launch of Sony Home, the PS3-based virtual world launching in beta this month.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>An astute observation. As someone who built virtual worlds back in 1993 when virtual reality became a media obsession (for a while at least), I feel like SL, while the tools for building are decent, had suffered from a serious lack of innovation on the front end. Definitely a place where Apple style of design could do wonders. I have followed with interest the launch of Sony Home, the PS3-based virtual world launching in beta this month.</p>
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