Comments on: Microsoft Buying Rapt to Get More Ad Insights http://gigaom.com/2008/03/14/microsoft-buying-rapt-to-get-more-ad-insights/ Fri, 10 Feb 2012 21:06:29 +0000 hourly 1 http://wordpress.com/ By: John http://gigaom.com/2008/03/14/microsoft-buying-rapt-to-get-more-ad-insights/#comment-196097 Mon, 17 Mar 2008 04:15:16 +0000 http://gigaom.com/?p=11812#comment-196097 Well Microsoft needs to do SOMETHING different if they are going to compete in the ad space. AdCenter is terrible and yields next to no results.

John

]]> By: Kai Mai http://gigaom.com/2008/03/14/microsoft-buying-rapt-to-get-more-ad-insights/#comment-196096 Fri, 14 Mar 2008 19:58:16 +0000 http://gigaom.com/?p=11812#comment-196096 Rapt isn’t a analytic firm.
It helps publishers to get the most money out of their ad inventory.

The worrying part is that Microsoft is on the both sides of advertising, publisher and advertiser.
On one hand, advertisers use AdCenter to advertise. Advertisers want to pay less per click/impressions.
On the other hand, MS will help publishers to get the most bucks for their money. Publishers want to get more per click/impressions.

See the conflict of interest?
so who will MS actually help out more?

]]> By: Microsoft Makes Smart Acquisition » Digital Podcast http://gigaom.com/2008/03/14/microsoft-buying-rapt-to-get-more-ad-insights/#comment-196095 Fri, 14 Mar 2008 18:09:31 +0000 http://gigaom.com/?p=11812#comment-196095 [...] discussion of this acquisition can be found here, here, here and [...]

]]> By: Блог без заголовка » Silicon Valley Report in Russian » Microsoft перешел на оптовый план закупки стартапов http://gigaom.com/2008/03/14/microsoft-buying-rapt-to-get-more-ad-insights/#comment-196094 Fri, 14 Mar 2008 17:52:16 +0000 http://gigaom.com/?p=11812#comment-196094 [...] покупкой стал Rapt, продающий системы продажи (ну надо же их тоже продавать) рекламы [...]

]]> By: Michael Wiegand http://gigaom.com/2008/03/14/microsoft-buying-rapt-to-get-more-ad-insights/#comment-196093 Fri, 14 Mar 2008 16:35:30 +0000 http://gigaom.com/?p=11812#comment-196093 *If

Sorry, I hate being on record with a typo.

]]> By: Michael Wiegand http://gigaom.com/2008/03/14/microsoft-buying-rapt-to-get-more-ad-insights/#comment-196092 Fri, 14 Mar 2008 16:32:46 +0000 http://gigaom.com/?p=11812#comment-196092 Could there possibly be a way Microsoft could make AdCenter worse? It there is, I think this could be it.

]]> By: Amit http://gigaom.com/2008/03/14/microsoft-buying-rapt-to-get-more-ad-insights/#comment-196091 Fri, 14 Mar 2008 16:28:48 +0000 http://gigaom.com/?p=11812#comment-196091 Microsoft can never have something like “Google Ads”. Google is just to popular and just too smart for Microsoft to compete.

bookmarked @ http://www.livbit.com

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