Comments on: Google Takes on OpenX http://gigaom.com/2008/03/13/google-takes-on-openx/ Trusted Insights and Conversations on the Next Wave of Technology Thu, 26 Nov 2009 15:23:00 +0000 http://wordpress.com/ hourly 1 By: Daniel Tsieh http://gigaom.com/2008/03/13/google-takes-on-openx/#comment-951345 Daniel Tsieh Mon, 08 Jun 2009 19:09:41 +0000 http://gigaom.com/?p=11798#comment-951345 <p>OpenX and Google Ad Manager are both OK for large and bureaucratic organizations, such as newspapers.</p> <p>For most individuals and small to medium sized businesses, either of these solutions is way too complex and labour-intensive to be practical. Not to mention the fact that you'll be locked out of Goolge Ad Manager if your AdSense account is disabled.</p> <p><a href="http://www.uniqlicks.com/" rel="nofollow">uniQlicks</a> is much better. There is no learning curve, and it makes inserting and switching ads easy for those people who need that ease the most - bloggers, work-at-home site owners, etc.</p> OpenX and Google Ad Manager are both OK for large and bureaucratic organizations, such as newspapers.

For most individuals and small to medium sized businesses, either of these solutions is way too complex and labour-intensive to be practical. Not to mention the fact that you’ll be locked out of Goolge Ad Manager if your AdSense account is disabled.

uniQlicks is much better. There is no learning curve, and it makes inserting and switching ads easy for those people who need that ease the most – bloggers, work-at-home site owners, etc.

]]> By: OpenX Aims to Hold Off Google, Takes $10.4M Third Round http://gigaom.com/2008/03/13/google-takes-on-openx/#comment-946905 OpenX Aims to Hold Off Google, Takes $10.4M Third Round Tue, 26 May 2009 12:01:22 +0000 http://gigaom.com/?p=11798#comment-946905 <p>[...] Calif.-based startup a war chest with which it hopes to fend off competition from Google, which introduced a competing free ad server product last year. DAG Ventures of Palo Alto, Calif., led the [...]</p> [...] Calif.-based startup a war chest with which it hopes to fend off competition from Google, which introduced a competing free ad server product last year. DAG Ventures of Palo Alto, Calif., led the [...]

]]> By: OpenX - free open source ad server software solution | MyTestBox.com :: web software reviews, news, tips and tricks http://gigaom.com/2008/03/13/google-takes-on-openx/#comment-932145 OpenX - free open source ad server software solution | MyTestBox.com :: web software reviews, news, tips and tricks Wed, 18 Mar 2009 17:01:44 +0000 http://gigaom.com/?p=11798#comment-932145 <p>[...] about OpenX - Google takes on OpenX (Gigaom) - Advertising the open source way with OpenAds (CNET) - Scott Switzer, CTO & Founder [...]</p> [...] about OpenX – Google takes on OpenX (Gigaom) – Advertising the open source way with OpenAds (CNET) – Scott Switzer, CTO & Founder [...]

]]> By: djniyi http://gigaom.com/2008/03/13/google-takes-on-openx/#comment-892541 djniyi Thu, 07 Aug 2008 16:46:20 +0000 http://gigaom.com/?p=11798#comment-892541 <p>"OpenX has advantages over a hosted solution - namely an Open API, which allows for customization. I don’t see anyone that is serving ad volume at a rate where they have resources to run there own server, not wanting to do so"</p> <p>Hi Andrew,</p> <p>Good comment. However, I don't think "control" and "hosted solution" are mutually exclusive. After all, Salesforce.com provides control and hosting as a joint benefit.</p> <p>Frankly, I think our company - Trafficspaces - is going to be better than OpenX and Google Ad Manager simply because we provide a hosted ad manager/server that also includes a branded, self-service interface for advertisers.</p> <p>These are the real benefits that publishers are screaming for. Don't you think?</p> <p>www.trafficspaces.com</p> “OpenX has advantages over a hosted solution – namely an Open API, which allows for customization. I don’t see anyone that is serving ad volume at a rate where they have resources to run there own server, not wanting to do so”

Hi Andrew,

Good comment. However, I don’t think “control” and “hosted solution” are mutually exclusive. After all, Salesforce.com provides control and hosting as a joint benefit.

Frankly, I think our company – Trafficspaces – is going to be better than OpenX and Google Ad Manager simply because we provide a hosted ad manager/server that also includes a branded, self-service interface for advertisers.

These are the real benefits that publishers are screaming for. Don’t you think?

http://www.trafficspaces.com

]]> By: Betto http://gigaom.com/2008/03/13/google-takes-on-openx/#comment-867588 Betto Thu, 27 Mar 2008 13:17:31 +0000 http://gigaom.com/?p=11798#comment-867588 <p>Il 4 aprile ad Ancona un seminario gratuito su OpenX. Interverranno dal Londra i responsabili di OpenX. Tutti i dettagli qui http://www.anso.it/openx/</p> Il 4 aprile ad Ancona un seminario gratuito su OpenX. Interverranno dal Londra i responsabili di OpenX. Tutti i dettagli qui http://www.anso.it/openx/

]]> By: Marc’s Voice » Blog Archive » Now I GOTTA blog - dammit - there are too many stupid things going on! http://gigaom.com/2008/03/13/google-takes-on-openx/#comment-865732 Marc’s Voice » Blog Archive » Now I GOTTA blog - dammit - there are too many stupid things going on! Fri, 14 Mar 2008 16:58:18 +0000 http://gigaom.com/?p=11798#comment-865732 <p>[...] There’s a battle brewing around open source ad servers. Coolio! [...]</p> [...] There’s a battle brewing around open source ad servers. Coolio! [...]

]]> By: Stacey Higginbotham http://gigaom.com/2008/03/13/google-takes-on-openx/#comment-865717 Stacey Higginbotham Fri, 14 Mar 2008 15:24:08 +0000 http://gigaom.com/?p=11798#comment-865717 <p>Adam and David, you are both right. And now that I realize it's not the standard, I will never ever use nonplussed in that way again. He's unperturbed by the announcement, which I've now fixed. Thanks for keeping me comprehensible.</p> Adam and David, you are both right. And now that I realize it’s not the standard, I will never ever use nonplussed in that way again. He’s unperturbed by the announcement, which I’ve now fixed. Thanks for keeping me comprehensible.

]]> By: David http://gigaom.com/2008/03/13/google-takes-on-openx/#comment-865682 David Fri, 14 Mar 2008 10:35:24 +0000 http://gigaom.com/?p=11798#comment-865682 <p>Stacey seems to be using a new North American definition of "nonplussed" meaning 'not disconcerted; unperturbed'.</p> <p>http://www.askoxford.com/concise_oed/nonplussed?view=uk</p> Stacey seems to be using a new North American definition of “nonplussed” meaning ‘not disconcerted; unperturbed’.

http://www.askoxford.com/concise_oed/nonplussed?view=uk

]]> By: Adam http://gigaom.com/2008/03/13/google-takes-on-openx/#comment-865647 Adam Fri, 14 Mar 2008 01:07:42 +0000 http://gigaom.com/?p=11798#comment-865647 <p>I'm confused. Bilefield is nonplussed -- which means surprised and confused; is that how you meant it? -- by his own argument?</p> I’m confused. Bilefield is nonplussed — which means surprised and confused; is that how you meant it? — by his own argument?

]]> By: Andy http://gigaom.com/2008/03/13/google-takes-on-openx/#comment-865642 Andy Fri, 14 Mar 2008 00:46:16 +0000 http://gigaom.com/?p=11798#comment-865642 <p>A great use of OpenX is to have an independent accounting of impressions and click throughs for Google and other ad networks. With ad manager you'll use Google (ad manager) to verify that Google (adsense) matches Google (analytics). You'll also be feeding Google all your info about any other ad networks you're using. x = eggs==>1 basket</p> A great use of OpenX is to have an independent accounting of impressions and click throughs for Google and other ad networks. With ad manager you’ll use Google (ad manager) to verify that Google (adsense) matches Google (analytics). You’ll also be feeding Google all your info about any other ad networks you’re using. x = eggs==>1 basket

]]> By: Andrew http://gigaom.com/2008/03/13/google-takes-on-openx/#comment-865619 Andrew Thu, 13 Mar 2008 21:39:38 +0000 http://gigaom.com/?p=11798#comment-865619 <p>OpenX has advantages over a hosted solution - namely an Open API, which allows for customization. I don't see anyone that is serving ad volume at a rate where they have resources to run there own server, not wanting to do so.</p> OpenX has advantages over a hosted solution – namely an Open API, which allows for customization. I don’t see anyone that is serving ad volume at a rate where they have resources to run there own server, not wanting to do so.

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