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	<title>Comments on: Mix&#8217;08 Review: How Microsoft Is Fighting a War on Three Fronts</title>
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	<link>http://gigaom.com/2008/03/08/mix08-how-microsoft-is-fighting-a-war-on-three-fronts/</link>
	<description>Tracking the Internet Evolution</description>
	<pubDate>Wed, 09 Jul 2008 10:02:39 +0000</pubDate>
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		<title>By: Microsoft Dreams of a Live Mesh - GigaOM</title>
		<link>http://gigaom.com/2008/03/08/mix08-how-microsoft-is-fighting-a-war-on-three-fronts/#comment-872580</link>
		<dc:creator>Microsoft Dreams of a Live Mesh - GigaOM</dc:creator>
		<pubDate>Wed, 23 Apr 2008 04:11:05 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11741#comment-872580</guid>
		<description>&lt;p&gt;[...] Live Mesh is a lot more than a way to manage our devices with. In a speech earlier this year at Mix08, Ozzie said: Just imagine the possibilities enabled by centralized configuration and [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] Live Mesh is a lot more than a way to manage our devices with. In a speech earlier this year at Mix08, Ozzie said: Just imagine the possibilities enabled by centralized configuration and [...]</p>
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		<title>By: I Don&#8217;t Want Source Code; I Want App Tone - GigaOM</title>
		<link>http://gigaom.com/2008/03/08/mix08-how-microsoft-is-fighting-a-war-on-three-fronts/#comment-871436</link>
		<dc:creator>I Don&#8217;t Want Source Code; I Want App Tone - GigaOM</dc:creator>
		<pubDate>Wed, 16 Apr 2008 19:45:40 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11741#comment-871436</guid>
		<description>&lt;p&gt;[...] is free, and having traffic to monetize those applications in other ways is essential if Microsoft is to make the jump from software to [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] is free, and having traffic to monetize those applications in other ways is essential if Microsoft is to make the jump from software to [...]</p>
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		<title>By: The Problem With Microsoft’s Defensive Posturing &#124; Social Media News Desk</title>
		<link>http://gigaom.com/2008/03/08/mix08-how-microsoft-is-fighting-a-war-on-three-fronts/#comment-865985</link>
		<dc:creator>The Problem With Microsoft’s Defensive Posturing &#124; Social Media News Desk</dc:creator>
		<pubDate>Sun, 16 Mar 2008 05:51:06 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11741#comment-865985</guid>
		<description>&lt;p&gt;[...] last night, the GigaOM blog published an article written by Alistair Croll delineating Microsoft’s supposed “defense strategy,” which can sensibly be partitioned into [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] last night, the GigaOM blog published an article written by Alistair Croll delineating Microsoft’s supposed “defense strategy,” which can sensibly be partitioned into [...]</p>
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		<title>By: ffwd team blog &#187; Blog Archive &#187; Which kind of ubiquity do you want?</title>
		<link>http://gigaom.com/2008/03/08/mix08-how-microsoft-is-fighting-a-war-on-three-fronts/#comment-865595</link>
		<dc:creator>ffwd team blog &#187; Blog Archive &#187; Which kind of ubiquity do you want?</dc:creator>
		<pubDate>Thu, 13 Mar 2008 18:22:46 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11741#comment-865595</guid>
		<description>&lt;p&gt;[...] many examples of how pragmatically difficult it is to simultaneously hold both these ubiquities. Microsoft may have an identity crisis because of it. Advertising creative types are coming to grips with it. The kids, well, they prefer the ubiquity [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] many examples of how pragmatically difficult it is to simultaneously hold both these ubiquities. Microsoft may have an identity crisis because of it. Advertising creative types are coming to grips with it. The kids, well, they prefer the ubiquity [...]</p>
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		<title>By: O.</title>
		<link>http://gigaom.com/2008/03/08/mix08-how-microsoft-is-fighting-a-war-on-three-fronts/#comment-865429</link>
		<dc:creator>O.</dc:creator>
		<pubDate>Wed, 12 Mar 2008 16:42:45 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11741#comment-865429</guid>
		<description>&lt;p&gt;I too agree that the main point of the article was overlooked, however, some interesting comments developed as a result!&lt;/p&gt;

&lt;p&gt;First, Microsoft is extremely tenacious. They will sit through 10+ years and several major releases of a product to get it right. Look at Exchange and Sharepoint. They just get better and better over time. They can afford to do this because their Office and platform products are huge cash cows.&lt;/p&gt;

&lt;p&gt;Will this "hold out until it works" strategy continue if they lose enough market share to free apps provided by Google and others?! Time will tell...&lt;/p&gt;

&lt;p&gt;Also, there's a tool for every purpose (and person). While some may prefer the Blackberry OS, others prefer Windows Mobile. fight amongst yourselves, just keep in mind that they both have advantages and disadvantages. They are both the best solution depending on the intended use.&lt;/p&gt;

&lt;p&gt;Some advantages of the Blackberry are image manipulation and added communication features (ever sent a message to another BB user via their PIN?!). Some advantages of Windows Mobile are familiarity of the OS and the Microsoft "feel" etc...&lt;/p&gt;

&lt;p&gt;ActiveSync is the second part of the Microsoft mobile computing solution. Previous versions "worked", but the latest version has some interesting improvements that compete directly against the Blackberry. Push technology, for instance.&lt;/p&gt;

&lt;p&gt;http://www.microsoft.com/windowsmobile/activesync/activesync45.mspx&lt;/p&gt;

&lt;p&gt;I think the gap is closing between the two worlds. Once again, it appears as though Microsoft has stuck to their guns. They've pushed out a product that works and is ideal for many people.&lt;/p&gt;

&lt;p&gt;To add to the mix, Apple has announced that it will provide a licensed ActiveSync feature that will allow the iPhone to connect directly to Exchange via ActiveSync. So... if you don't like Windows Mobile, and if you find the Blackberry just doesn't cut it for you, pick up an iPhone! You'll need to wait until June though.&lt;/p&gt;

&lt;p&gt;http://www.apple.com/iphone/enterprise/&lt;/p&gt;

&lt;p&gt;So, while Microsoft may be a complete mess internally (in terms of the org structure and efficiency etc...), they seem to have developed a way of dealing with that in such a way that makes them appear more nimble to the general public.&lt;/p&gt;

&lt;p&gt;Perhaps this has to do with the fact that they fling three or four competing products against each other, internally, and wait to see which one wins. Worst case, they can always switch internal camps and "go with the flow" :). It's easy when you already own the alternative!&lt;/p&gt;

&lt;p&gt;Choose the right tool for the job. Take into account ALL the factors and hidden costs, and don't get suckered into someone else's camp by flashy marketing or idealism. Most of the time, a hybrid of two competing products is the best answer anyway; even if this means running Linux and Windows, or providing Blackberry and iPhone options to your user base.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>I too agree that the main point of the article was overlooked, however, some interesting comments developed as a result!</p>
<p>First, Microsoft is extremely tenacious. They will sit through 10+ years and several major releases of a product to get it right. Look at Exchange and Sharepoint. They just get better and better over time. They can afford to do this because their Office and platform products are huge cash cows.</p>
<p>Will this &#8220;hold out until it works&#8221; strategy continue if they lose enough market share to free apps provided by Google and others?! Time will tell&#8230;</p>
<p>Also, there&#8217;s a tool for every purpose (and person). While some may prefer the Blackberry OS, others prefer Windows Mobile. fight amongst yourselves, just keep in mind that they both have advantages and disadvantages. They are both the best solution depending on the intended use.</p>
<p>Some advantages of the Blackberry are image manipulation and added communication features (ever sent a message to another BB user via their PIN?!). Some advantages of Windows Mobile are familiarity of the OS and the Microsoft &#8220;feel&#8221; etc&#8230;</p>
<p>ActiveSync is the second part of the Microsoft mobile computing solution. Previous versions &#8220;worked&#8221;, but the latest version has some interesting improvements that compete directly against the Blackberry. Push technology, for instance.</p>
<p><a href="http://www.microsoft.com/windowsmobile/activesync/activesync45.mspx" rel="nofollow">http://www.microsoft.com/windowsmobile/activesync/activesync45.mspx</a></p>
<p>I think the gap is closing between the two worlds. Once again, it appears as though Microsoft has stuck to their guns. They&#8217;ve pushed out a product that works and is ideal for many people.</p>
<p>To add to the mix, Apple has announced that it will provide a licensed ActiveSync feature that will allow the iPhone to connect directly to Exchange via ActiveSync. So&#8230; if you don&#8217;t like Windows Mobile, and if you find the Blackberry just doesn&#8217;t cut it for you, pick up an iPhone! You&#8217;ll need to wait until June though.</p>
<p><a href="http://www.apple.com/iphone/enterprise/" rel="nofollow">http://www.apple.com/iphone/enterprise/</a></p>
<p>So, while Microsoft may be a complete mess internally (in terms of the org structure and efficiency etc&#8230;), they seem to have developed a way of dealing with that in such a way that makes them appear more nimble to the general public.</p>
<p>Perhaps this has to do with the fact that they fling three or four competing products against each other, internally, and wait to see which one wins. Worst case, they can always switch internal camps and &#8220;go with the flow&#8221; :). It&#8217;s easy when you already own the alternative!</p>
<p>Choose the right tool for the job. Take into account ALL the factors and hidden costs, and don&#8217;t get suckered into someone else&#8217;s camp by flashy marketing or idealism. Most of the time, a hybrid of two competing products is the best answer anyway; even if this means running Linux and Windows, or providing Blackberry and iPhone options to your user base.</p>
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		<title>By: links for 2008-03-11: The Content Feed &#124; Technology &#38; Content Together At Last</title>
		<link>http://gigaom.com/2008/03/08/mix08-how-microsoft-is-fighting-a-war-on-three-fronts/#comment-865154</link>
		<dc:creator>links for 2008-03-11: The Content Feed &#124; Technology &#38; Content Together At Last</dc:creator>
		<pubDate>Tue, 11 Mar 2008 04:25:50 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11741#comment-865154</guid>
		<description>&lt;p&gt;[...] How Microsoft Is Fighting a War on Three Fronts &#124; GigaOM GigaOm analyzes Microsoft&#8217;s challenges. (tags: microsoft google enterprise+2.0 software business gigaom) [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] How Microsoft Is Fighting a War on Three Fronts | GigaOM GigaOm analyzes Microsoft&#8217;s challenges. (tags: microsoft google enterprise+2.0 software business gigaom) [...]</p>
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		<title>By: links for 2008-03-11 at WOW Feed &#124; George Dearing&#8217;s Blog Covering New Media, Marketing, and Technology</title>
		<link>http://gigaom.com/2008/03/08/mix08-how-microsoft-is-fighting-a-war-on-three-fronts/#comment-865153</link>
		<dc:creator>links for 2008-03-11 at WOW Feed &#124; George Dearing&#8217;s Blog Covering New Media, Marketing, and Technology</dc:creator>
		<pubDate>Tue, 11 Mar 2008 04:18:48 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11741#comment-865153</guid>
		<description>&lt;p&gt;[...] How Microsoft Is Fighting a War on Three Fronts &#124; GigaOM GigaOm analyzes Microsoft&#8217;s challenges. (tags: microsoft google enterprise+2.0 software business gigaom)      &#160;&#160;&#160;&#160;&#160; [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] How Microsoft Is Fighting a War on Three Fronts | GigaOM GigaOm analyzes Microsoft&#8217;s challenges. (tags: microsoft google enterprise+2.0 software business gigaom)      &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; [...]</p>
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		<title>By: Bolg - The Chris Blanc Weblog :: Linkpost 3-10-08</title>
		<link>http://gigaom.com/2008/03/08/mix08-how-microsoft-is-fighting-a-war-on-three-fronts/#comment-865046</link>
		<dc:creator>Bolg - The Chris Blanc Weblog :: Linkpost 3-10-08</dc:creator>
		<pubDate>Mon, 10 Mar 2008 15:42:19 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11741#comment-865046</guid>
		<description>&lt;p&gt;[...] How Microsoft Is Fighting a War on Three Fronts Insightful analysis into which groups Microsoft is trying to lure into its fold: consumers, developers and enterprise managers. I think &#8220;fronts&#8221; would better describe SaaS, advertising, consumer/SOHO desktop real estate, and interop development, but these audiences are also part of the picture. [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] How Microsoft Is Fighting a War on Three Fronts Insightful analysis into which groups Microsoft is trying to lure into its fold: consumers, developers and enterprise managers. I think &#8220;fronts&#8221; would better describe SaaS, advertising, consumer/SOHO desktop real estate, and interop development, but these audiences are also part of the picture. [...]</p>
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		<title>By: mj &#187; Blog Archive &#187; Microsoft&#8217;s multi-pronged defeat strategy</title>
		<link>http://gigaom.com/2008/03/08/mix08-how-microsoft-is-fighting-a-war-on-three-fronts/#comment-865018</link>
		<dc:creator>mj &#187; Blog Archive &#187; Microsoft&#8217;s multi-pronged defeat strategy</dc:creator>
		<pubDate>Mon, 10 Mar 2008 12:45:48 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11741#comment-865018</guid>
		<description>&lt;p&gt;[...] Croll writes about Microsoft for GigaOM. Microsoft is fighting a war — one in which it’s being attacked on three sides. &#8230; what [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] Croll writes about Microsoft for GigaOM. Microsoft is fighting a war — one in which it’s being attacked on three sides. &#8230; what [...]</p>
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		<title>By: HG</title>
		<link>http://gigaom.com/2008/03/08/mix08-how-microsoft-is-fighting-a-war-on-three-fronts/#comment-864989</link>
		<dc:creator>HG</dc:creator>
		<pubDate>Mon, 10 Mar 2008 06:37:06 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11741#comment-864989</guid>
		<description>&lt;p&gt;Even if Microsoft wins these battles, it will be different company--one which is finally broken up by the DOJ for the extensive monopoly it would hold.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Even if Microsoft wins these battles, it will be different company&#8211;one which is finally broken up by the DOJ for the extensive monopoly it would hold.</p>
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		<title>By: Devan</title>
		<link>http://gigaom.com/2008/03/08/mix08-how-microsoft-is-fighting-a-war-on-three-fronts/#comment-864984</link>
		<dc:creator>Devan</dc:creator>
		<pubDate>Mon, 10 Mar 2008 04:09:25 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11741#comment-864984</guid>
		<description>&lt;p&gt;Alistair, can you clarify what you mean by 'Windows Mobile doesn't hold a candle to the Blackberry' ?  I have been using Windows Mobile synced up with Exchange ActiveSync for years now, and I fail to see what the BLackberry does that this combination doesn't do.  I have seen some horrific problems with Blackberry Enterprise Server being implemented on Windows Server in order to deploy push messaging, when native Exchange 2003 will do the same thing.&lt;/p&gt;

&lt;p&gt;Devan&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Alistair, can you clarify what you mean by &#8216;Windows Mobile doesn&#8217;t hold a candle to the Blackberry&#8217; ?  I have been using Windows Mobile synced up with Exchange ActiveSync for years now, and I fail to see what the BLackberry does that this combination doesn&#8217;t do.  I have seen some horrific problems with Blackberry Enterprise Server being implemented on Windows Server in order to deploy push messaging, when native Exchange 2003 will do the same thing.</p>
<p>Devan</p>
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		<title>By: danny</title>
		<link>http://gigaom.com/2008/03/08/mix08-how-microsoft-is-fighting-a-war-on-three-fronts/#comment-864971</link>
		<dc:creator>danny</dc:creator>
		<pubDate>Mon, 10 Mar 2008 01:15:43 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11741#comment-864971</guid>
		<description>&lt;p&gt;surprising that there is no reference to search...&lt;/p&gt;
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		<content:encoded><![CDATA[<p>surprising that there is no reference to search&#8230;</p>
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		<title>By: Top Posts &#171; WordPress.com</title>
		<link>http://gigaom.com/2008/03/08/mix08-how-microsoft-is-fighting-a-war-on-three-fronts/#comment-864964</link>
		<dc:creator>Top Posts &#171; WordPress.com</dc:creator>
		<pubDate>Mon, 10 Mar 2008 00:02:03 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11741#comment-864964</guid>
		<description>&lt;p&gt;[...]  Mix&#8217;08 Review: How Microsoft Is Fighting a War on Three Fronts [image]Microsoft is fighting a war — one in which it&#8217;s being attacked on three sides. Cut through the flurry of [&#8230;] [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...]  Mix&#8217;08 Review: How Microsoft Is Fighting a War on Three Fronts [image]Microsoft is fighting a war — one in which it&#8217;s being attacked on three sides. Cut through the flurry of [&#8230;] [...]</p>
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		<title>By: Phil</title>
		<link>http://gigaom.com/2008/03/08/mix08-how-microsoft-is-fighting-a-war-on-three-fronts/#comment-864953</link>
		<dc:creator>Phil</dc:creator>
		<pubDate>Sun, 09 Mar 2008 22:34:24 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11741#comment-864953</guid>
		<description>&lt;p&gt;I think Microsoft is really only fighting one major war, its own corporate culture. For years MS seems to have had a need (read that as obsession) to be into everything, as in Microsoft everywhere. Rather than concentrating on their core markets and maybe one or two other areas at a time, they have acted like an octopus, with tentacles going in every direction. Some have been hits, but too many have been abject failures. When MS is not wiling to truly focus on a given project, they end up with disasters like Plays for Sure and Zune. Even their new core OS, Vista already seems slated to be replaced by Windows 7. Has MS already lost focus on Vista?&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I think Microsoft is really only fighting one major war, its own corporate culture. For years MS seems to have had a need (read that as obsession) to be into everything, as in Microsoft everywhere. Rather than concentrating on their core markets and maybe one or two other areas at a time, they have acted like an octopus, with tentacles going in every direction. Some have been hits, but too many have been abject failures. When MS is not wiling to truly focus on a given project, they end up with disasters like Plays for Sure and Zune. Even their new core OS, Vista already seems slated to be replaced by Windows 7. Has MS already lost focus on Vista?</p>
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		<title>By: FredCavazza.net &#187; MIX 08 : Jour 2 (suite)</title>
		<link>http://gigaom.com/2008/03/08/mix08-how-microsoft-is-fighting-a-war-on-three-fronts/#comment-864949</link>
		<dc:creator>FredCavazza.net &#187; MIX 08 : Jour 2 (suite)</dc:creator>
		<pubDate>Sun, 09 Mar 2008 21:53:45 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11741#comment-864949</guid>
		<description>&lt;p&gt;[...] MIX08 Review: How Microsoft Is Fighting a War on Three Fronts. [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] MIX08 Review: How Microsoft Is Fighting a War on Three Fronts. [...]</p>
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		<title>By: The Universal Desktop mobile edition</title>
		<link>http://gigaom.com/2008/03/08/mix08-how-microsoft-is-fighting-a-war-on-three-fronts/#comment-864945</link>
		<dc:creator>The Universal Desktop mobile edition</dc:creator>
		<pubDate>Sun, 09 Mar 2008 21:10:18 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=11741#comment-864945</guid>
		<description>&lt;p&gt;[...] Croll has a post up about his impressions of MIX and talks a bit about Microsoft&#8217;s &#8220;three front war&#8221;. In general, it&#8217;s a [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] Croll has a post up about his impressions of MIX and talks a bit about Microsoft&#8217;s &#8220;three front war&#8221;. In general, it&#8217;s a [...]</p>
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