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Summary:

Bear Stearns has come out with a 70 page research report on online video and monetization potential for the major video sites, based on the…

Bear Stearns has come out with a 70 page research report on online video and monetization potential for the major video sites, based on the evolving ad formats and revenue potential for each of them. The most extensive modeling it does is for the biggest video site, YouTube.
— First, it compares the changing demographics of users on YouTube, and compares that to a traditional media company, in this case Time Warner (NYSE: TWX). So, for YouTube, audiences under the age of 25 stream about 27 percent of total videos on the site, higher than Time Warner

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  1. Rafat –

    I am really interested in getting a copy of this report. Can't seem to track it down. Do you know who the author is?

    Scott

  2. The report was published on March 4th by Robert Peck, Victor Anthony and a few others. It is titled "Internet Video: Still the next frontier"

  3. It is listed on the Bear Stearns site, but unfortunately, you must have a user name and password to access. It would be a great read.

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