Not sure which data you might be referring to. I’m obviously not going to say a word about the call volume of any of our publishers, you’ll need to ask them for that info.

The 500 or so publishers on my network do about 250M calls a month. I’m not selling them all yet, but we’re getting close. My total network call volume should exceed 1B a month in 2008.

Barriers to entry? Industry? What industry? I wish In-Call Media was an industry, though the best we can hope for is channel or sector. As to barrier to entry, I have to assume it’s most people aren’t silly enough to dabble in open standards telco and try and build a new ad channel at the same time.

Where’s the data?

@marcel
companies are sharing this type of information publicly. Specially when they are hyping their business models. Not sure what Scott has to lose here since the barrier to entry is already well known in across the industry.

Email me dude. Also, tell me how big are those checks you are sending these guys - be it Jangl or Jaxtr or whomever.

Thanks and look forward to hearing from you

What is the total call volume you are doing from your social networking efforts? and what is that total volume you hope to achieve in next 12 months? That should basically answer the question about advertising revenues.

As you might have noticed, i think your dating/personal side of the business makes sense, if not the scale your investors might have imagined.

I am just going to throw a rough number out there. @ 10 CPM, you would need a million calls to make $10,000. Let me know how that scales into a big revenue stream.

Even in the real world, it be hard for Jangl to get people to talk that much. What kind of minute per call are you guys getting? How many calls are you guys initiating every month?

Scott Hamilton here, ceo of VoodooVox. Perhaps I can clarify a couple things.

What we do is insert targeted ad-supported media into the call stream. Notice i say ad-supported media rather than ads, because no one wants ads on their calls. And it’s not simply splitting semantic hairs; it really is ad-supported media.

A couple examples should clarify.

We work with a free conference call provider. At the welcome msg the caller will here a very brief announcement along the lines of “this free conference call is brought to you XYZ, the best source for blue widgets.” Nothing exciting or lucrative here, but then when the caller is put on hold until the moderator comes in, we deliver headline news into the call stream that is ad supported. So rather than listening to Kenny G, you’ll get the Wall street update, or election recaps, sports headlines, or news of the weired, or whatever other content the publisher (ie, the con call compnay) wants their callers to hear. Many of you have probably heard this service before on your con calls.

Another example would be with one of our calling card partners. Say we detect that a call is originating in NYC and terminating in the Dominican Republic, after the person has entered their PIN and waiting for the intl call to be connected, we’ll come in and let the caller know that American Airlines has introduced their 3rd flight of the week from JFK to Santo Domingo, and they can press 9 to learn more.

The bottom line is real simple: In-Call Media MUST have benefits for the caller or it won’t be effective for the advertiser or the call publisher. We are the only entity that is functioning as a network. we work with hundreds of call publishers and hundreds of millions of calls on a monthly basis. We give marketers a one-stop source to promote their products and services directly to an engaged audience. Done right, In-Call Media works really well. Done poorly and it can suck as badly as any other type of crappy advertising, and we don’t let that happen on our network.

Rates are pretty good. As our network grows and the advertiser pool grows with it, the eCPM is falling from the $25+ range, but they’re still holding quite strong relative to most other interactive media.

Joese (above) is right. We are serving ads into Jangl’s call volume, and just about every other widget company out there that has a telephony component to its service. I can’t tell you if I’m covering their costs of processing the call, but I can assure you I’m the only 3rd party writing them regular checks.

And on that note I’ll end for now, with a comment for all telco developers: if you can generate a domestic call, I can monetize it. Today.

J. Scott Hamilton
President/CEO
VoodooVox
jsh@voodoovox.com

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=70212

-Todd

http://www.ilocus.com/2007/12/interview_with_j_scott_hamilto.html