Intel Aims Small with Hopes of Making it Big

Stacey Higginbotham, Sunday, March 2, 2008 at 6:54 PM PT Comments (6)

intc_8455_80110.jpgIntel has announced the branding behind its new line of processors designed for “mobile Internet devices” and lower-end laptops and desktops costing around $250.

The Atom brand name replaces Silverthorne, which was the code name for the low-power chips aimed at ultra mobile PCs, and Diamondville, which was the code name for the chips in lower-end laptops.

Both chips will be manufactured at 45 nanometers, indicating Intel expects them to be in high demand. It’s a bold move given that Intel is relatively new to the low-power, ultra-portable market. Via Technologies better watch its back.

Rating: 50% Thumbs Up Thumbs Down
Print

6 comments so far

March 3rd, 2008
4:12 AM PT

[...] Intel Aims Small with Hopes of Making it Big [...]

March 3rd, 2008
6:34 AM PT
Pete Steege said:

Atom is a new brand, not a code name. I think it fits, points to Intel’s strategic focus in this space. It only makes sense - innovators in this area like Via have to have a “go mainstream” plan to survive, now that Green and mobility are…mainstream.

storageeffect.com

March 3rd, 2008
8:08 AM PT

[...] Intel has announced the branding behind its new line of processors designed for “mobile Internet devices” and lower-end laptops and desktops costing around $250. - GigaOm [...]

March 3rd, 2008
8:27 AM PT
Stacey Higginbotham said:

Pete, at first I was confused by your comment and then reread the sentence. It was unclear, so I fixed it. Thanks!

March 5th, 2008
7:05 AM PT

[...] o buna bucata din piata computerelor ultraportabile si a dispozitivelor mobile, mai ales ca pretul de 250$ per procesor nu este unul prohibitiv. Centrino Atom va fi fabricat prin tehnologia de 45 [...]

April 2nd, 2008
12:01 AM PT

[...] When will these devices come out, and how does this compete with Intel’s Atom processors for ultra mobile [...]

Leave a Comment

Get the comments RSS feed, instant notification of new comments

Most Comments

FriendFeed. More Like (Fake)FriendFeed
Om Malik, July 7, 30 comments
Bandwidth Barons Want More Money for Fewer Bytes
Allan Leinwand, July 3, 25 comments
With Summize, Twitter to Buy a Clue
Om Malik, July 7, 23 comments
Five Nines on the Net is a Pipe Dream
Stacey Higginbotham, July 6, 17 comments
The Real Reason Powerset Sold (Out)
Om Malik, July 2, 16 comments
Close
E-mail It