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Summary:

Intel has announced the branding behind its new line of processors designed for “mobile Internet devices” and lower-end laptops and desktops costing around $250. The Atom brand name replaces Silverthorne, which was the code name for the low-power chips aimed at ultra mobile PCs, and Diamondville, […]

intc_8455_80110.jpgIntel has announced the branding behind its new line of processors designed for “mobile Internet devices” and lower-end laptops and desktops costing around $250.

The Atom brand name replaces Silverthorne, which was the code name for the low-power chips aimed at ultra mobile PCs, and Diamondville, which was the code name for the chips in lower-end laptops.

Both chips will be manufactured at 45 nanometers, indicating Intel expects them to be in high demand. It’s a bold move given that Intel is relatively new to the low-power, ultra-portable market. Via Technologies better watch its back.

  1. [...] Intel Aims Small with Hopes of Making it Big [...]

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  2. Pete Steege Monday, March 3, 2008

    Atom is a new brand, not a code name. I think it fits, points to Intel’s strategic focus in this space. It only makes sense – innovators in this area like Via have to have a “go mainstream” plan to survive, now that Green and mobility are…mainstream.

    storageeffect.com

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  3. [...] Intel has announced the branding behind its new line of processors designed for “mobile Internet devices” and lower-end laptops and desktops costing around $250. – GigaOm [...]

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  4. Stacey Higginbotham Monday, March 3, 2008

    Pete, at first I was confused by your comment and then reread the sentence. It was unclear, so I fixed it. Thanks!

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  5. [...] o buna bucata din piata computerelor ultraportabile si a dispozitivelor mobile, mai ales ca pretul de 250$ per procesor nu este unul prohibitiv. Centrino Atom va fi fabricat prin tehnologia de 45 [...]

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  6. [...] When will these devices come out, and how does this compete with Intel’s Atom processors for ultra mobile [...]

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  7. [...] will these [snapdragon-based] devices come out, and how does this compete with Intel’s Atom processors for ultra-mobile [...]

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  8. [...] When it comes to the brains of these gadgets, Intel, the largest chip company in the world, launched a low-power x86 chip that could act as the engine for notebooks, netbooks and even phones. However, the traditional companies making the “brains” of [...]

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  9. [...] huge need for mobile processors isn’t lost on companies like Intel, which until only a few years ago focused its x86 chip architecture on fast CPUs for desktops and laptops. With the mobile revolution [...]

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