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Summary:

Of all the technology subsectors out there right now, the one with the most promise is the mobile platform. This is true for many reasons, notably that: Your mobile phone is always on your person, making it a lucrative market for advertisers. Most cell-phone consumers are […]

Of all the technology subsectors out there right now, the one with the most promise is the mobile platform. This is true for many reasons, notably that:

  • Your mobile phone is always on your person, making it a lucrative market for advertisers.
  • Most cell-phone consumers are still carrying “dumb” phones but are starting to look at smartphones. This is especially true as the BlackBerry Pearl and $100 Palm Centro are making smartphones more accessible, price-wise.
  • Here in the U.S., high-speed mobile broadband networks are becoming more pervasive.
  • Web sites are increasingly being offered in impressive mobile versions.

One major barrier to adoption with smartphones is the clunky interface these devices offer. Small screens combined with cramped keyboards, inadequate mobile software, and awkward pointing devices make email writing, web browsing and other common tasks difficult.At this year’s Mobile World Congress, the world’s largest mobile phone gathering, it was clear the major handset makers were well aware of the issues facing mobile phone users. The buzz from the conference centered on Nokia, Samsung and Sony trying to capture the user interface spirit of Apple’s iPhone. For example, most modern cell phones come with a camera phone, MMS features and the Java framework that allows for the use of a mobile platform. However, interaction with these advanced features is hindered by the complex user interfaces found on the phones.

Clearly a development was needed to engage customers.In June 2007, Apple showed the world how user-friendly and useful the touch interface could be. Now that the mobile handset market has had some time to react, two options are coming our way that are sure to heat up the market.Google’s Android platform will feature a touch capability. Imagine being able to zoom and move around with Google’s Street View or having access to your Google Talk contacts with the flick of a finger. For an interactive presentation, check out Android’s Andy Rubbin showcasing the device’s user experience:

Amazingly, the Android demo is running on a device that has a 300 Mhz processor — half of what the iPhone currently uses. With this type of efficient horsepower, it will be simply shocking to see the types of applications mobile developers can bring to the mobile userbase when Android hits the streets.

Mobile powerhouse Nokia isn’t sitting idle either, as the Symbian Touch UI will soon be making its way onto the Finnish handset maker’s devices. Unveiled at Mobile World Congress, the soon-to-be released mobile opeating system holds a high degree of promise. Like Android, Symbian’s touch UI will be open source. This should continue Symbian’s fantastic array of third-party application support.

Smartphone adoption in the U.S. has been hindered, especially when compared to Europe. Perhaps there is a cultural difference in that Americans seem to want to pull a phone out of the box and just start using the features. Europeans, on the other hand, seem more apt to read the manual and actually figure out complex features. Additionally, 3G GSM networks were available in a more timely fashion in European countries.

The Touch UI, with its speed, elegance and simplicity, might turn out to be just what the U.S. cell carriers have been hoping for, the catalyst that finally kickstarts the adoption of smartphones stateside — and cinches 2008 as the year the touch interface revolutionizes the mobile market.

  1. Jason,

    An outstanding article.

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  2. I am a Sprint PCS customer. Do you know if Sprint is in the process of sell to another carrier or if they are merging with another company? I am trying to get a handle on what they are doing. They do not seem to have the latest in phones like ATT&T or Verizon.

    Thank you for your comments.

    Richard

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  3. [...] enough to make the front page of digg a few times with some of my posts.  Well Friday, I posted a story on GigaOm about the mobile market and how it will be transformed by touch interfaces this [...]

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  4. Imho, the mobile market has already been revolutionized by touch screen interfaces. The Iphone. Last year, they sold what, 4 million units?

    And we have only 300 million people in the United States. So, already, 1% of the American public owns an Iphone. I got one, my wife did, our business partner did, and many people I consult with bought an iphone.

    The touch screen is there, mobiles sites aren’t necessary, because of the zoom feature in Safari 3.0. I talked to my dad about mobile phones yesterday, and while he can build his own website, knows how to market it, and is 63 years of age…he doesn’t know what WAP is nor does he care.

    What makes sense to him: he has a website. He wants it to work everywhere. He already built it once. With the iphone, suddenly, it does. He doesn’t need to rebuild it in Wap.

    The touchscreen won’t revolutionize the market in the US. Making the entire web, not just a subset of it, work on a mobile device is what’s needed. Apple took a huge step towards that already.

    If the other manufacturers & Microsoft, in particular, starts to finally get that developers want to write once, and run everywhere, with their plain vanilla HTML / Ajax website, then the sooner we’ll see a real explosion in the mobile market.

    The touch screen nobody cares about ;)

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  5. [...] 2008, the Year the Mobile Market Gets Touch-y – GigaOMGreat piece outlining how all the major players are getting on board the Touch Screen bandwagon. [...]

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  6. [...] And of course, Apple’s SDK is coming out soon, which will undoubtedly spawn numerous touch-based applications. [...]

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  7. [...] 2008, the Year the Mobile Market Gets Touch-y [...]

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  8. [...] move by Steve Jobs & Apple to shift attention away from the competitors. Stacey, who is at CTIA tells us that touch screens are the new black when it comes to mobile handsets Rating: 40% Thumbs Up Thumbs Down Share/Send Related Stories [...]

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  9. [...] April 17, 2008 at 11:50 AM PT Comments (0) When it comes to mobile phones, it’s all about touch screens — this year. But what will they look like in four or five years? I recognize that in 25 years [...]

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