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Summary:

Jay Gould, a former owner of pioneering social network and video-sharing site Bolt.com, has launched Gamers Media, an ad network for casual game sites. It is one of several other startups, such as NeoEdge and Mochi Media, which launched last year, seeking to monetize the hugely […]

Jay Gould, a former owner of pioneering social network and video-sharing site Bolt.com, has launched Gamers Media, an ad network for casual game sites. It is one of several other startups, such as NeoEdge and Mochi Media, which launched last year, seeking to monetize the hugely popular casual games market.

After the bankruptcy of Bolt.com last year, Gould said he was looking for his next opportunity. He’d noted an advertiser rush to gaming sites while at Bolt, and decided that should be his next endeavor. New York-based Gamers Media reaches 20 million uniques and has about 40 properties on which it can place ads, and it has signed a partnership with Adify to build out its publisher network. So far, Gamers Media is profitable, but Gould said he doesn’t disclose revenue.

He did say the CPMs on his site range from $10 to $20 for brand advertising, with tactics such as page takeovers and custom-built “advergames” netting a higher CPM. The site shares an average of 50 percent of its revenue with publishers that range from Big Fish Games to Lycos’ Gamesville property. I love that the company is making money, and is profitable, but the value of Gamers Media is only as good as its publishers. It needs to corner the market fast — or score some exclusive arrangements with big publishers — in order to compete.

By Stacey Higginbotham

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  1. Yeah look like Jay Gould is heading in the right direction and he has our 9.2 million Uniques(absolute uniques according to google) in the last 30 days to support him :)

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  2. [...] new network, which as GigaOm points out joins the likes of NeoEdge, Mochi Media and even Google itself, already claims to reach nearly 20 [...]

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  3. [...] A new advertising network for casual gaming sites launched today. Gamers Media, a new advertising network for casual gaming sites, has launched today. The new network will join the likes of NeoEdge, Mochi Media and even Google itself, already claims to reach nearly 20 milion unique visitors, who as Gamers Media insists,are particularly attractive targets for advertisers since they earn high salaries and spend substantial amounts of time per visit on casual gaming sites. Adify is chosen to serve Gamers Media ad network. Currently, Gamers Media serves ads in 40 sites. Source: TechCrunch; GigaOm [...]

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  4. [...] new network, which as GigaOm points out joins the likes of NeoEdge, Mochi Media and even Google itself, already claims to reach nearly 20 [...]

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  5. interestingly enough, jay joined bolt after its ‘pioneer’ days and promptly led it to the deadpool. in fact, it was him who replaced the bolt site with the boltfolio/bolt2/video sharing site that ultimately led to bolt’s demise.

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  6. [...] この新しいネットワークは、GigaOmが指摘しているが、NeoEdgeやMochi Media 、さらにはGoogleそれ自体とさえ競合するものだ。 Gamers Mediaはすでに40のサイトで2千万のユニーク訪問者を確保していると発表している。同社は、カジュアル・ゲーム・サイトのユニーク訪問者は高収入であり、サイトに相当長時間滞留するので、広告主にとって格別に魅力あるターゲットだと主張している。 Gamers MediaはAdifyの広告ネットワーク・エンジンを利用している。Adifyについては2006年の秋にわれわれも紹介しているが、特定分野の広告ネットワーク運営のためのソフトウェアを提供している。 [...]

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  7. [...] I announced the official launch of a new company I have been building for the last 7 months called Gamers Media. Gamers Media is a [...]

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  8. [...] new network, which as GigaOm points out joins the likes of NeoEdge, Mochi Media and even Google itself, already claims to reach nearly 20 [...]

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  9. Congrads to Gamers media,glad to see a ad network that works for it’s publishers.They have a great sales team,and a platform that works.

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  10. Looks like Gould is making good break on his money back.

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