1 Comment

Summary:

Hollywood Props Up DVD Biz; studios try to stave off a declining market by adding interactive features and including digital copy downloads on the shiny discs. (The New York Times) Kimberly-Clarke Reducing TV Spend This Year; company will allocate only 46 percent of its marketing budget […]

Hollywood Props Up DVD Biz; studios try to stave off a declining market by adding interactive features and including digital copy downloads on the shiny discs. (The New York Times)

Kimberly-Clarke Reducing TV Spend This Year; company will allocate only 46 percent of its marketing budget to TV in 2008, down from 60 percent in 2004. (AdAge)

Google’s Document Deadline in Viacom Case Extended; search company says it’s sifting through 4.5 million documents, now must turn over materials by May 9. (Reuters)

HBO Unveils YouTube Channel; cable network will show full episodes of its show In Treatment, as well as clips from its other programs. (Broadcasting & Cable)

KickApps to Commoditize Video Players? Social networking company in talks to offer its video player to CDN customers for free. (Daisy Whitney’s New Media Minute)

You’re subscribed! If you like, you can update your settings

  1. I like what they’ve done with dvds nowadays. I was able to download blue harvest to my phone from the dvd, so now I can watch it anywhere!

Comments have been disabled for this post