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Summary:

Electronic Arts has redubbed it “EA-Land,” but it’s The Sims Online relaunched for a new era: free, web-based, even some user-created content. Originally launched in 2002 as a multi-player spinoff of their astoundingly popular casual-crossover Sims franchise, EA (ERTS) expected the online version to do blockbuster […]

ealandlogo2.gifElectronic Arts has redubbed it “EA-Land,” but it’s The Sims Online relaunched for a new era: free, web-based, even some user-created content. Originally launched in 2002 as a multi-player spinoff of their astoundingly popular casual-crossover Sims franchise, EA (ERTS) expected the online version to do blockbuster sales, only to find it overshadowed by Second Life and other Web 2.0-era MMOs. Based on the site description, the company’s learned from these competitors, cannily leveraging some of their key features.

In addition to letting users “upload custom content,” EA-Land comes with a virtual real estate market, blog and wiki interaction, and most impressive, a widget for Facebook and other social sites. Given the success of low-res casual MMOs like Habbo Hotel or for that matter, the 13 million monthly active users on EA’s casual game Pogo site, this is a key property to watch.

Image credit: ea-land.ea.com. Hat tip: Kotaku.

  1. [...] part via GigaOm) CrunchBase Information Club Penguin Habbo Hotel Second Life Information provided by [...]

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  2. [...] GigaOmから) CrunchBase Information Club Penguin Habbo Hotel Second Life Information provided by [...]

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  3. [...] from their online words than the basic services, without the hassles of Second Life. (in part via GigaOm) More from TechCrunch… __________________ CURRENTLY PLAYING (Ha, ha, no right mouse button) [...]

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  4. [...] “EA Land,” the free, web-based revival of The Sims Online we blogged about last week, this is another property full of Web 2.0 flavor –and from such a mammoth publisher like EA, [...]

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