GigaOM

Like it or not, social networking is upending everything we know about communication, marketing and business models. On March 3rd and 4th, developers and marketers will gather in San Diego for Graphing Social Patterns West, a conference devoted to understanding how these changes are taking place — and what it means. In addition to sessions overseen by some of the industry’s most influential players, one evening, AppNite, will showcase developers doing 5-minute demos of their apps. As GigaOM is a media partner, our readers get a 15 percent discount off the conference price. Just click here and enter the code “gspw08ggm.”