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Summary:

We were a bit ahead of the Google AdSense for video story when we published last night, and some more important details have emerged this morning. Publishers who want to participate must serve at least 1 million video streams per month, be based in the U.S., […]

We were a bit ahead of the Google AdSense for video story when we published last night, and some more important details have emerged this morning.

Publishers who want to participate must serve at least 1 million video streams per month, be based in the U.S., and operate English-language sites. Other publishers who sign up for AdSense can add YouTube partners video content, with overlay ads included. (Get the full overview in the video above.)

Google is offering two types of overlay ads, and they are quite different: text ads are contextually targeted and paid on a CPC basis (like regular AdSense); overlay ads are CPMs. CPMs, huh? I had suggested last night that the company had taken so long with this product because “…figuring out what’s going on in a video, whether you want to monetize it or protect it, is hard.” But now it’s not clear to me that Google is actually putting that much emphasis on this problem. When the company launched InVideo ads on YouTube last summer it said it was targeting based only on location, demographics, time of day and genre of video.

Silicon Alley Insider is reporting a $15 CPM for InVideo ads; that’s down from the $20 CPM Google launched with on YouTube last summer.

Here’s the official Google blog post, the AdSense blog post, and the application page.

Also, we should have mentioned that this is a “beta” product — as it was when Google first tried it in a more limited form last May — but I honestly have no idea what that term means, especially coming from Google.

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  1. I agree that this thing is confusing. It all seems like it’s good news but getting my head around all the details is taking some time.

  2. Google Finally Launches AdSense for Video « NewTeeVee Thursday, February 21, 2008

    [...] Thursday Update: Lots of more info coming out on this story, so I started an addendum post. [...]

  3. Publishers who want to participate must serve
    at least 1 million video streams per month

    As far as I understand it, that is only for websites such as Revver which want to implement a Google InVideo ads API of some sort.

    For normal people, you just have to qualify to the Youtube Partners program which states that videos must be “viewed by thousands of people”. So If you want ads on your youtube videos, I guess you just need thousands of views. But if you want ads on non-youtube videos on your own Video publishing system, then they don’t want to bother for now unless you serve at least 1 million video views per month.

  4. Basically this means, you can expect this InVideo ads system to be implemented on any of the “competitors” of youtube such as Revver, Blip.tv, Dailymotion, Kewego, Sumo.tv, Metacafe, MySpace Videos, Vimeo, Veoh, Vsocial, Putter, Photobucket. All of these publishing platforms serve at least one million views per month, so if they want, they can apply to implement Google InVideo ads on their videos.

    I’d find it cool if DivX Networks find a way to implement Google InVideo ads with the DivX Web Player. This way, it wouldn’t be limited to Flash 7 and above, but also other embedded video formats which can find ways to implement overlay features over embedded video.

  5. Google AdSense for video has some strings attached… | The Vine Thursday, February 21, 2008

    [...] were extremely excited when NewTeeVee.com posted the announcement that Google AdSense for Video, the way we expected it to become, was (finally) [...]

  6. Rajeev Edmonds Friday, February 22, 2008

    The InVideo Ads will surely bring fierce competition between Adsense rivals. I am hoping for new announcements by Google on this front soon.

  7. February 25, 2008 | TechTV Update Wednesday, April 2, 2008

    [...] actual video ads as originally envisioned. Only those with a million or more video views per month need apply. Google’s also beta launching its health records initiative with a Cleveland-based partner. [...]

  8. Google to Shut Down AdSense Video Units Tuesday, March 31, 2009

    [...] units always seemed a bit awkward to us (see our private beta coverage, public beta coverage and followup). When I hear AdSense and video together, I think contextually targeted ads spread through the long [...]

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