Comments on: Companies Can Make Money With Widget Ads

By: sky dodd

sky dodd — Wed, 20 Oct 2010 16:05:20 +0000

this website does not answer my question i want to know what companies make a lot of money and no one gave me the correct answer

By: ianmalone

ianmalone — Mon, 12 Jul 2010 11:01:04 +0000

it's like your selling products and display it to other sites who uses widget ads.. it is really good. but sometimes the owner of the sites.. doesn't receive credit in displaying the ads.. that's bad.

By: Money Making Surveys

Money Making Surveys — Tue, 24 Feb 2009 15:17:51 +0000

I was wondering the same thing. Are widgets still a good way to make money?

By: BACKUP! BACKUP! EVERYBODY BACKUP! | blog.mled.me

BACKUP! BACKUP! EVERYBODY BACKUP! | blog.mled.me — Tue, 18 Nov 2008 15:14:57 +0000

[...] of the race, provide a collection of widget options, and with this embedded ads system pioneer the use of widget ads. Next I’d like to see more competition in the S3 market to drive innovation, as always. [...]

By: Ajith Edassery

Ajith Edassery — Thu, 12 Jun 2008 09:30:20 +0000

Does anybody make real money from WidgetBucks these days? I thought they are kind of slowing down…

Ajith

By: Bob Millan

Bob Millan — Sun, 08 Jun 2008 11:54:23 +0000

Hi Stacey,

This is a great post and have kept it in my bookmarks. Will continue to read it as i’m very new to a lot of the points you mention!

Thanks though, i’m glad some people share good stuff like this!

By: Slide, RockYou = Live By The Hit, Die By The Hit « I’m Not Actually a Geek

Fri, 29 Feb 2008 07:03:06 +0000

[...] February 28, 2008 in Uncategorized Tags: facebook, myspace, rockyou, slide, widgets A couple of recent posts discuss the new world of Web widgets, which are small programs which can be installed on a web page, and run independent of that web page. Jeremiah Owyang writes about The Many Challenges of Widgets, while GigaOm believes that Companies Can Money with Widgets. [...]

By: Sucker

Sucker — Wed, 27 Feb 2008 16:30:39 +0000

Widgetbucks is just like Adsense but pays even worse. I don't think it's much more useful than the "fun and games" widgets.

By: My del.icio.us bookmarks for February 18th through February 25th | AccMan

My del.icio.us bookmarks for February 18th through February 25th | AccMan — Mon, 25 Feb 2008 22:00:22 +0000

[...] Companies Can Make Money With Widget Ads - Yes they can and it makes a heck of a lot of sense to be thinking about this from a content perspective [...]

By: BACKUP! BACKUP! EVERYBODY BACKUP! « Monsieur le Dan’s Business Techblog

Sat, 23 Feb 2008 01:26:15 +0000

[...] Scribd takes on a much more user-friendly community approach to its use of S3. It markets itself as the ‘Youtube of documents’. Users can upload documents, with unlimited storage, and they share these documents. This free consumer community side will prove to be a very useful tool for education and I look forward to watching this grow. It’s had excellent press so far, and they’ve done the most sensible thing in creating a platform including API so that it can take on a much more commercial business market. I’ve already signed myself and a couple of friends up to the API, who each have very specialised knowledge in certain fields and have been looking for a straightforward way to publish their work while being able to monetise in a controlled fashion. Scribd will embed ads into your documents and then the ad revenue is split between them and you. Obviously with this business model, they can quickly jump to the absolute front of the race, provide a collection of widget options, and with this embedded ads system pioneer the use of widget ads. [...]

By: GigaOM quick analysis on making money with Widget Ads–Widgets Lab

GigaOM quick analysis on making money with Widget Ads–Widgets Lab — Fri, 22 Feb 2008 06:16:24 +0000

[...] Companies can make money with Widget Ads [...]

By: Jeff Nolan

Jeff Nolan — Fri, 22 Feb 2008 04:18:22 +0000

Widgets are brand extensions and advertising rolled up into one. Content publishers who are using widgets to drive impressions are effectively monetizing by enhancing their site statistics. Impressions and clickthroughs in widgets count just like they do on your site.

Furthermore, widgets that incorporate video, sponsored content, and traditional ad payloads are presenting multiple revenue opportunities in pre/post-roll on the video, widget sponsorship, and clickthrough ads. For example, a NASCAR widget sponsored by Home Depot with video from ESPN.

The holy grail for widgets is high interaction rates and a social component that drives viral spread. This is effectively turning your audience into re-advertisers for you.

By: News Cast Live, formerly Mike Thinks News » NewsCast LIVE #172 Do bad, get thought of as bad…thats how it works.

Fri, 22 Feb 2008 02:49:04 +0000

[...] Theres gold in them there Widgets [...]

By: Ingrid Michelsen

Ingrid Michelsen — Thu, 21 Feb 2008 17:17:19 +0000

There seem to be several different concepts being lumped into one, over-generalized “are widgets worthwhile” discussion here. There are widgets that are games (a medium that is always hard to monetize with advertising), widgets that are essentially rich, interactive product info providers (much like the various rich media micro-site style ads), and widgets that are some combo of the two, similar to “advergames” or branded entertainment. I think Toyota has their particular widget strategy right when they said “For our brand we’re not just after the youth demographic, but the trendsetting youth. We’re looking for them to spread the gospel about our brand,” Si said. “Part of our job is to investigate new ideas and non-traditional media, and pass those learning on to our sister companies.” They aren’t trying to use widgets to drive clicks and car purchases. They are using widgets to entertain and engage their target demographic, with the long term view that they may drive brand interest and affinity (and eventually auto purchases). As the Director of Advertising Strategy at WhitePages.com (what I like to call “the original social networking site”) I am personally a little tired of online ad industry pundits constantly grappling with new technologies as if they are, in and of themselves, new marketing strategies and tactics. Widgets aren’t a new marketing vehicle, they are a new technology that allows what was always a marketing vehicle (games, banner ads, etc.) to be a bit more portable and more closely associated with an individual’s personal tastes and personal online space (social network profiles, e.g.)