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Summary:

ONESite, a profitable white-label social networking platform, purchased Social Platform in what Social Platform CEO Eric Schlissel calls the beginning of the end for the more than 30 players making such software. “I think a lot of companies will go out of business and will consolidate […]

ONESite, a profitable white-label social networking platform, purchased Social Platform in what Social Platform CEO Eric Schlissel calls the beginning of the end for the more than 30 players making such software. “I think a lot of companies will go out of business and will consolidate along a few key players,” Schlissel said. Terms were undisclosed, but with ONESite making $5 million last year as a dominant player, and Schlissel starting Social Platform on a $10,000 personal investment, we’re thinking scratch-off winnings rather than MegaMillions.

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By Stacey Higginbotham

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  1. Deal RoundUp: Feb 20, 2008 : unitedBIT Wednesday, February 20, 2008

    [...] the recent acquisition of Anywhere.fm by Imeem as a good example.” See more at Mashable!; GigaOm and press release at ONESite’s [...]

  2. scratch-off winnings? why don’t you just say it, Stacey: chump change :-)

  3. I am hoping someone can help me out. I read a great article about the future of social marketplaces. The author had come up with an equation of sort to represent the components of a future social network. Does anyone happen to know where I can find this article on GigaOM…I have tried searching to no avail.

    Thanks.

  4. Big revelation, duh!

    How many YASN duplicate models can an industry support, especially in a softening economy? And, why did the VC’s hand out so much cake?

  5. @HAk the man is Adrian Chan @ gravity7.com he is now a senior fellow at the Society for New Communications Research,

  6. @Alan

    The problem with VCs, they really believe their investment is the one which is going to pan out. its always the case with hot tech trends. ATM, optical, DSL and Social Networks. Its the same story all the time.

  7. Marc’s Voice » Blog Archive » End of Feb. blogging ’08 Wednesday, February 20, 2008

    [...] ONEsite buys SocialPlatform  [...]

  8. Mzinga Takes Prospero: Another Social Marriage – GigaOM Monday, March 3, 2008

    [...] Sunday, March 2, 2008 at 5:58 AM PT Comments (0) In a deal that highlights the fledgling consolidation in the social software space, Mzinga has taken Prospero Technologies as its lawful acquisition, along with $27.5 million [...]

  9. The 5 Stages of a Consumer Web Startup – GigaOM Friday, May 9, 2008

    [...] a buyout, it’s time to consider reality. You could always try your hand as an ad network or merge with a competitor, but more than likely it’s time to sell that domain name and user base on eBay or quietly [...]

  10. List of Q1 2008 Web/Internet/Technology Acquisitions » The StartUp Blog at PartnerUp Wednesday, May 21, 2008

    [...] is a key player in the custom white label social networking software space. Press Release | GigaOm | [...]

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