76 Comments

Summary:

Troubled video site Revver was bought by Brad Greenspan’s LiveUniverse last night for a price “many multiples more” than the $500,000 to $1.5 million reported recently, according to a source close to the deal. Update: We now know that the price was *just* under $5 million, […]

Troubled video site Revver was bought by Brad Greenspan’s LiveUniverse last night for a price “many multiples more” than the $500,000 to $1.5 million reported recently, according to a source close to the deal. Update: We now know that the price was *just* under $5 million, so it seems our source’s math was a little optimistic. We’ll add more if we can get more specific.

Our source would not disclose the selling price, but said “I wouldn’t say anyone got rich, but everybody was happy.” Revver had raised $12.7 million from Comcast, Turner, Draper Fisher Jurvetson, Bessemer Venture Partners, Draper Richards and William Randolph Hearst III. The Revver team will continue working under the new ownership.

Revver gained goodwill early on for being the first video-sharing site to split revenue with creators. Many independent creators still prefer the service, though web video stars Ze Frank, Ask a Ninja, Lonelygirl15, and Invisible Engine have discontinued using it as their main platform. The company, growing up alongside YouTube, was brought down from the limelight with a combination of bad luck, management problems, and product weaknesses. And oh yeah, the fact that it’s hard to make money on web video. But nowadays if you’re a popular web video creator, people will fight to make revenue on your clips and share it with you.

Purchaser LiveUniverse operates multiple sites, including video-sharing service LiveVideo, which about a year ago instigated a scandal on YouTube when it reportedly paid top YouTube users to come to its platform. LiveUniverse founder Brad Greenspan, who was involved with MySpace early on, is perhaps best known for his lawsuits protesting the company’s sale to News Corp.

To its credit, Contentinople was first to report that LiveUniverse was taking a hard look at Revver. CNET brought the story to the forefront last week when it reported that the LiveUniverse deal had fallen through stalled and Revver was shopping itself for $1.5 million or less in cash and debt assumption.

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  1. Revvr, an Online Video Start-Up is sold. Finally – GigaOM Thursday, February 14, 2008

    [...] Thursday, February 14, 2008 at 1:58 PM PT Comments (0) Sure it is not an exit like YouTube, but as NewTeeVee exclusively reports, Revver sale to LiveUniverse isn’t going to cause its investors any serious heartaches. Head [...]

  2. Internet TV Blog » Blog Archive » Revver is For Sale! Thursday, February 14, 2008

    [...] UPDATE: Revver may have been purchased. [...]

  3. LiveUniverse Buys Revver For More Than $13 Million Thursday, February 14, 2008

    [...] LiveUniverse is the organization that finally wound up purchasing Revver, thought the pricetag is being reported by NewTeeVee as “many multiples more” than the $500,000 to $1.5 million we thought it was going to [...]

  4. Revver gets bought after all — The Krug Report Thursday, February 14, 2008

    [...] LiveUniverse buys Revver. I’m wondering how the will tie it in with LiveVideo. [...]

  5. LiveUniverse Buys Revver For More Than $13 Million | Social Media News Desk Thursday, February 14, 2008

    [...] LiveUniverse is the organization that finally wound up purchasing Revver, thought the pricetag is being reported by NewTeeVee as “many multiples more” than the $500,000 to $1.5 million we thought it was going to [...]

  6. LiveUniverse Buys Revver! at Thursday, February 14, 2008

    [...] price “many multiples more” than the $500,000 to $1.5 million that was recently reported. Click here to read the whole [...]

  7. LiveUniverse rumored to purchase video site Revver » VentureBeat Thursday, February 14, 2008

    [...] Online entertainment network LiveUniverse has purchased struggling video site Revver, according to NewTeeVee. [...]

  8. Revver Has Found a Buyer « Yrmag Thursday, February 14, 2008

    [...] The video sharing site Revver, which never really got off the ground has found a buyer according to NewTeeVee: [V]ideo site Revver was bought by Brad Greenspan’s LiveUniverse last night for a price “many [...]

  9. Liz,

    Hi, you’ve erroneously reported that I and CNET said that the talks had fallen through. I wrote that they were “stalled.” Thanks.

    Greg Sandoval
    CNET News.com

  10. Leave Liz Alone CNET! Sounds the same to me CNET, fallen through, stalled, whatever. Greg who? Stick to your product reviews CNET.

  11. LiveUniverse Buys Revver For More Than $500,000 | Social Media News Desk Thursday, February 14, 2008

    [...] LiveUniverse is the organization that finally wound up purchasing Revver, thought the pricetag is being reported by NewTeeVee as “many multiples more” than the $500,000 to $1.5 million we thought it was going to [...]

  12. Something is wrong with the VC community if the source is throwing out the line

    “I wouldn’t say anyone got rich, but everybody was happy”

    If they sold for under $5 Million on raising $12.7 Million that equates to a minum loss of $7.2 Million.., not quite the return an investor normally looks for from a tech startup.

  13. go to http:www.labratbites.com it will educate you and hope you pass on to friends

  14. @Kaiyzen

    I think the more accurate statement the author could have said is:

    “I wouldn’t say anyone got rich, but every was happy to get this worthless company off their plate.”

    At this stage investors are just itching to get away with anything they can take over $0.

  15. Revver Schmevver. Dime a dozen. Nothing to see there.

  16. LiveUniverse Buys Revver for Almost $5 Million Thursday, February 14, 2008

    [...] have videos on Revver that still pay money, so it’s good to hear the company’s been bailed out of hard times for now. Troubled video site Revver was bought by Brad Greenspan’s LiveUniverse [...]

  17. LiveUniverse Buys Revver for More than a Song | Liz Gannes | Voices | AllThingsD Friday, February 15, 2008

    [...] Read the rest of this post Print Sphere Comment Tagged: Revver, LiveUniverse, video | permalink [...]

  18. Revver snapped up by LiveUniverse | TowerOne.com Friday, February 15, 2008

    [...] that a white knight in the form of Brad Greenspan’s LiveUniverse has saved Revver from closure. Reports say that the YouTube clone was snapped up last night for a price “many multiples more” than the [...]

  19. Private Equity HUB – peHUB first Read Friday, February 15, 2008

    [...] Revver is still a VC-backed bust, but its sale price is actually better than [...]

  20. » Revver, the video-revenue sharing site finally sells out, but the price is not hefty Web 2.0 Money: The Money & Business Behind the Web 2.0 Innovations Friday, February 15, 2008
  21. Sorry about that Greg. I corrected the wording.

  22. LiveUniverse Comes to Revver’s Rescue Friday, February 15, 2008

    [...] true this time – user generated video sharing site Revver has been acquired by LiveUniverse. The number that’s been reported is that they paid around $5 million for the site, which is [...]

  23. What’s going on with all the comment spam here?

    Good news for Revver. Glad to see it survive.

  24. Sorry Brian, we need to separate out trackbacks in a bad way.

  25. LiveUniverse Buys Revver for More than a Song (about $5M) « mtippett Friday, February 15, 2008

    [...] newteevee.com [...]

  26. LiveUniverse Buys Revver for More than a Song (about $5M) » BlockGarden Friday, February 15, 2008

    [...] newteevee.com [...]

  27. LiveUniverse Buys Revver for More than a Song (about $5M) « The Social Graph Friday, February 15, 2008

    [...] newteevee.com [...]

  28. Revver bought « Jason Rosenberg Friday, February 15, 2008

    [...] Liz Gannes from NewTeeVee reports today that Revver was purchased by LiveUniverse. Revver was the home to lonelygirl, alive in baghdad, Ze [...]

  29. BrandBrains » links for 2008-02-16 Friday, February 15, 2008

    [...] LiveUniverse Buys Revver for More than a Song « NewTeeVee “Revver was bought by Brad Greenspan’s LiveUniverse last night for a price “many multiples more” than the $500,000 to $1.5 million reported recently, according to a source close to the deal.” (tags: liveuniverse revver onlinevideo video digitalmedia) Bookmark to:           [...]

  30. BLAME FAILURE ON REVVER”S LAWYERS: KEN HERTZ
    That is right, Revver was a good idea.
    But it was handled in quite a disastrous style
    by a pair of lawyers Ken Hertz and Fred Goldring
    I think their names are. I used to work there,
    and these guys tried to be ‘creative’ and ‘marketers’ for the web, but ..like the lawyer folks who killed the music biz…they don’t have that skill set ! They alienated everyone in management and marketing, and
    now have to sell it at firesale for nothing..
    at great loss to investors. What kind of smart
    business sense is that? Not very good mssrs
    Goldring and Hertz ! Those guys are not very smart, and too bad for Revver and Steven Starr,
    if only he had better judgement finding legal
    partners than those bunch of clowns…ya know.
    Signed a loyal employee 3 years.

  31. Martin Chartrand Friday, February 15, 2008

    I’VE EARNED 8$ AFTER 20 000 VIEWS FROM BLIP.TV UP TO NOW at REVVER it’s 3$
    Revver has way less posting options, it doen’t work for myspace or very well with springbox rss widget video player, Metacafe is good for some reasons
    but I won’t publish there because I’m still is waiting on them to get in the producer reward
    program…

    I’m a prolific art video editor I prefer http://veejaytsunamix.blip.tv/ because it’s streamming chanel that suit’s me best.It shares add revenues I can turn adds off if needed. My biggest issue is that there is that the default setting their player on their portal starts with is bigger resolution then what I’m actually comfortable with. I chose not to publish in full resolution (anywhere) because if I do so I want to
    get paid more than a cent everytime someone clics…

    But in the meanwhile I use my blip.tv RSS feed in conjunction with my spring widget
    to generate a nifty play list assorted with a player that doesn’t hog the bandwidth
    when my would be friends browse by my myspace :
    http://www.myspace.com/www_tsunamix_tv

    I always post a reply comment to a friend’s request or comment & when I do so I can do
    it’s with blip.tv’s customizable player at the exact pixel width=”320″ height=”240″ in which
    I actually published. They have great stats, licensing & distribution options also.

    I’m still doesn’t so I’m putting off any other uploads there because of it.

    I own the rights to everything I publish I’m still putting of the upblishing of at least
    one hundred more!

    At the end of the day content creators like me will own the internet!

    Not the widget makers & the likes!
    The internet runs on content
    not containers.

    In my case would be candidates are already trickling in
    (whitout stale media adverts)!

    I’m in California, all February & March, hopefully I’ll start production
    of “TsunaMiX HD The Next Wave” soon!

    Presently, I’m in San Diego.

    Learn How You Could Become a TsunaMiX HDTNW performer
    on my surreal road adventure at :

    http://www.TsunaMiX.Tv

  32. Sometimes I wonder whether I’m reading criticisms about Revver or about Ron Paul. For either one, those who criticize the harshest seem to show the most ignorance! A lot of it sounds like moronic bandwagon potshots rather than insightful commentary (e.g., “nothing to see here”). As someone who has paid a few bills in earnings from Revver, I can definitely think of a few of Revver’s mistakes and mis-steps along the way — but people who criticize them in blog comments almost never come close to those real problems and instead come off as fools who are just mouthing what they’ve heard/read elsewhere.

  33. Revver RIP | Will Video for Food Sunday, February 17, 2008

    [...] and paved the way for ad-revenue sharing with creators, and I’m sad to see that it sold for (read more at NewTeeVee) under $5 million to LiveUniverse. Revver, according to NewTeevee’s Liz Gannes,  had raised [...]

  34. Revvr sold – the sun doesn’t shine on TV « Pravda on Media, Technology, and Rebel Filmmaking Sunday, February 17, 2008

    [...] information on Revver deal can be found here, and about KnockaTV [...]

  35. LiveUniverse rachète Revver pour 5 millions Sunday, February 17, 2008

    [...] LiveUniverse est l’entreprise qui a finalement racheté Revver pour un montant de près de 5 millions de $ (et non pas les 500.000$ annoncés) d’après NewTeeVee. [...]

  36. Articles of the Day | Dave Liu dot com Sunday, February 17, 2008

    [...] LiveUniverse has bought Revver Inc. – The news was first reported by NewTeeVee, which puts the sale price at just under $5 million. That’s far less than the $15 million Revver raised in VC funding. [...]

  37. Revver sold to LiveUniverse !? | amfufu.com Monday, February 18, 2008

    [...] I Googled it out and read some information from newteevee.com that Revver was bought by LiveUniverse for about $5 Million. [...]

  38. Room for Optimism in Wake of Revver Sale? « NewTeeVee Wednesday, February 20, 2008

    [...] for Optimism in Wake of Revver Sale? Now that Revver has been sold to LiveUniverse, and LiveVideo has been officially launched, what’s the future for Revver’s business [...]

  39. Crazy Guide to the Internet » Blog Archive » LiveVideo.com Launches: Yet Another Video-Sharing Site, Plus an NBA Star Wednesday, February 20, 2008

    [...] publicly launched its recording place LiveVideo.com today, life after purchasing recording place Revver for reportedly around than $5 [...]

  40. Revver’s sale at a loss indicates online video monetization is difficult. (Not impossible.) « vidsf Thursday, February 21, 2008

    [...] video, per, platform, revver, sf, sharing, vid, video, vidsf The WSJ among others reported on Revver’s sale to LiveUniverse for $5 million, a loss from the total of $12.7 MM [...]

  41. Revver’s sale at a loss indicates online video monetization is difficult. (Not impossible.) « kfarr Thursday, February 21, 2008

    [...] WSJ among others reported on Revver’s sale to LiveUniverse for $5 million, a loss from the total of $12.7 MM [...]

  42. GRDGF » Blog Archive » Happy Valentine Friday, February 22, 2008

    [...] a better gift. Liz Gannes at NewTeeVee reports that Live Universe came through big time and ponied up a boat load of cash….. way more than earlier reported. OVW is waiting for our source to confirm just how much [...]

  43. On Digital Media » Blog Archive » On Digital Media, Episode #59: Overmodulated Tuesday, February 26, 2008

    [...] That’s what they consider Engagement? A CPH? We’ll stick with Google for now… LiveUniverse buys Revver for “about $5 million”. Marketers are moving their attention and now, so is Nielsen. In other research, 62% of marketers [...]

  44. DivX to shut down online video service Stage6; – Poor Tag Saturday, March 1, 2008

    [...] can expect more closings in the coming months, or acquisitions like Revver and [...]

  45. חורים ברשת » Archive » כמה חשוב השידור החי ברשת? Monday, March 3, 2008

    [...] חם וצפוף למדי במתחרים: BlogTV, ustream, אתר Livevideo של LiveUniverse, שקנתה לאחרונה את revver. לאחרונה השיקה יאהו אתר וידאו חי משלה, מיקרוסופט [...]

  46. unitedBIT’s RoundUp – LiveVideo.com Joins Forces With Revver Tuesday, March 4, 2008

    [...] According to NewTeeVee, Revver was the first video-sharing site to split revenue with creators. Many independent creators still prefer the service, though web video stars Ze Frank, Ask a Ninja, Lonelygirl15, and Invisible Engine have discontinued using it as their main platform. The company, growing up alongside YouTube, was brought down from the limelight with a combination of bad luck, management problems, and product weaknesses. But more importantly, it’s hard to make money on web video, however, if people will compete harshly to have deal with popular web video creator. [...]

  47. Vid-Biz: iPhone, ManiaTV, CBS « NewTeeVee Wednesday, March 5, 2008

    [...] Makes Revver Acquisition Official; we’ve known about it for a while, but the press release was sent out today. [...]

  48. March 5, 2008 | next media update Wednesday, March 5, 2008

    [...] LiveUniverse Buys Revver for $5 Million NEWTEEVEE Troubled video site Revver was bought by Brad Greenspan’s LiveUniverse last night for just under $5 million, it is being reported. Revver gained goodwill early on for being the first video-sharing site to split revenue with creators. Many independent creators still prefer the service, though web video stars Ze Frank, Ask a Ninja, Lonelygirl15, and Invisible Engine have discontinued using it as their main platform. The company, growing up alongside YouTube, was brought down from the limelight with a combination of bad luck, management problems, and product weaknesses. Purchaser LiveUniverse operates multiple sites, including video-sharing service LiveVideo. Source> [...]

  49. Weekend Reader: Hulu, Stage6, WB « NewTeeVee Saturday, March 8, 2008

    [...] LiveUniverse wanted to pay $3 million plus revenue guarantees to combine Stage6 with its recent Revver acquisition and its LiveVideo site. DivX declined and shut down Stage6. Now LiveUniverse has launched a [...]

  50. Pageflakes Acquired By Live Universe Sunday, April 13, 2008

    [...] founder Brad Greenspan, has made a number of acquisitions to spur growth. Most recently, they acquired video site Revver, in February [...]

  51. TechCrunch en français » Pageflakes racheté par Live Universe Monday, April 14, 2008

    [...] de de MySpace, Brad Greenspan n’en est pas à sa première acquisition; ils ont récemment racheté aussi Revver en février [...]

  52. TechCrunch Japanese アーカイブ » Live Universe、Pageflakesを買収 Monday, April 14, 2008

    [...] Live Universeは、MySpaceの創立者、Brad Greenspanが創立、これまでも積極的にスタートアップ企業の買収を行って成長を加速してきた。最近では2008年2月にビデオ・サイトRevverを買収している。 [...]

  53. Clock Ticking On Pageflakes? – GigaOM Monday, April 14, 2008

    [...] are reports that Live Universe is buying them. Given that Brad Greenspan’s roll-up vehicle buys web companies on the cheap, it is clear Pageflakes didn’t get a premium. Newsgator was another bidder and offered close [...]

  54. Pageflakes Acquired By LiveUniverse: Further Push Into Social Networking | 网络赚钱网摘 Friday, April 18, 2008

    [...] is on an acquisition streak of late, having acquired video sharing site Revver for just under $5 million in February. While it may seem that Pageflakes is a little [...]

  55. Pageflakes Acquired By LiveUniverse: Further Push Into Social Networking – BuzzYA! Friday, April 18, 2008

    [...] is on an acquisition streak of late, having acquired video sharing site Revver for just under $5 million in February. While it may seem that Pageflakes is a little [...]

  56. Pageflakes racheté par Live Universe Sunday, April 20, 2008

    [...] de de MySpace Brad Greenspan, n’en est pas à sa première acquisition; ils ont récemment racheté aussi Revver en février [...]

  57. Deal Radar 2008: Revver – Sramana Mitra on Strategy Thursday, June 26, 2008

    [...] March 2008, Live Universe acquired Revver for about $5 million. Under the deal, Revver will continue to operate as a separate branded [...]

  58. LiveUniverse Buys Another Loser: Peerflix Friday, September 5, 2008

    [...] in a lengthy string of acquisitions made by LiveUniverse in the last year. In February, the company acquired Revver, a struggling video portal that shared revenue with content creators. In April, it acquired [...]

  59. LiveUniverse Buys Another Loser: Peerflix | about ICT Friday, September 5, 2008

    [...] in a lengthy string of acquisitions made by LiveUniverse in the last year. In February, the company acquired Revver, a struggling video portal that shared revenue with content creators. In April, it acquired [...]

  60. LiveUniverse Buys Another Loser: Peerflix | aboutCREATION Friday, September 5, 2008

    [...] in a lengthy string of acquisitions made by LiveUniverse in the last year. In February, the company acquired Revver, a struggling video portal that shared revenue with content creators. In April, it acquired [...]

  61. Simply Gadgets » Blog Archive » LiveUniverse Buys Another Loser: Peerflix Sunday, September 14, 2008

    [...] in a lengthy string of acquisitions made by LiveUniverse in the last year. In February, the company acquired Revver, a struggling video portal that shared revenue with content creators. In April, it acquired [...]

  62. Alfabetic » Blog Archive » LiveUniverse compra otro fracaso: Peerflix Sunday, September 28, 2008

    [...] lista de adquisiciones que LiveUniverse concretó en el último año. En febrero, la compañía compró Revver, un portal de videos que comparte las ganancias con los creadores de su contenido. En abril, [...]

  63. Revvr Sold – The Sun Doesn’t Shine On TV | Pravda on Media, Technology, and Rebel Filmmaking Saturday, October 11, 2008

    [...] information on Revver deal can be found here, and about KnockaTV [...]

  64. Martin Scholler Monday, October 13, 2008

    The weasels at Revver ran it into the ground due to their lack of intelligence and business savvy. They are still on my books–owing me a basketful of dough that I will probably have to write off–giving me additional work contracts when they KNEW they were in the toilet.
    Typical Hollyweird JERKS.

  65. Is Revver On The Fritz? Saturday, November 1, 2008

    [...] nearly two weeks after our post, by MySpace founder Brad Greenspan’s LiveUniverse for “about $5 million“. Revver had raised a total of $12.7 million in two rounds from Comcast, Turner, Draper [...]

  66. Is Revver On The Fritz? – My Blog Channel Saturday, November 1, 2008

    [...] nearly two weeks after our post, by MySpace founder Brad Greenspan’s LiveUniverse for “about million“. Revver had raised a total of .7 million in two rounds from Comcast, Turner, Draper Fisher [...]

  67. Revver Site Having Problems « NewTeeVee Saturday, November 1, 2008

    [...] as a source of income. Revver does seem to have a few people left working on the site since it was acquired by LiveUniverse for about $5 million in February — however it does seem to be fading [...]

  68. The Scripts Zone » Is Revver On The Fritz? Sunday, November 2, 2008

    [...] nearly two weeks after our post, by MySpace founder Brad Greenspan’s LiveUniverse for “about $5 million“. Revver had raised a total of $12.7 million in two rounds from Comcast, Turner, Draper [...]

  69. » Blog Archive » Is Revver On The Fritz? Sunday, November 2, 2008

    [...] nearly two weeks after our post, by MySpace founder Brad Greenspan’s LiveUniverse for “about $5 million“. Revver had raised a total of $12.7 million in two rounds from Comcast, Turner, Draper [...]

  70. Cosmetics World Sunday, November 16, 2008

    I like Revver, I use it all the time. I watch videos on cosmetics and how they can be applied. I also watch videos on how to get cheap makeup!

  71. The Outlook for Video Startups in 2009 « NewTeeVee Thursday, January 8, 2009

    [...] by Visible Measures, NBCU buys LX.TV, Maven Networks by Yahoo, Revver by LiveUniverse, Weblistic by Spot Runner, Bebo (the social network has significant investment in original video) [...]

  72. Find More loads Wednesday, January 21, 2009

    Reverer is great and i like using it all the time but but make sure that it would allow more features on it .

  73. Is Revver Dead? | Howard’s Notebook Sunday, February 1, 2009

    [...] acquired nearly two weeks after our post, by MySpace founder Brad Greenspan’s LiveUniverse for “about $5 million“. Revver had raised a total of $12.7 million in two rounds from Comcast, Turner, Draper Fisher [...]

  74. Sedikit Cerita Dari Revver.com | Daily Social Thursday, April 2, 2009

    [...] dengan beberapa rekannya. Namun untungnya pada awal tahun 2008 kemarin, LiveUniverse tertarik untuk membeli Revver seharga 5 miliar dollar AS. Sebuah angka yang tidak besar, namun setidaknya mampu mengembalikan [...]

  75. Metacafe Kills Off Producer Rewards Program Thursday, May 7, 2009

    [...] of independent video sites paying creators. Metacafe has now halted its payment program, Revver was bought at a loss and has since faded even more, AtomFilms was bought by Viacom though still continues its payment [...]

  76. Not only do they owe people from revver that wont get paid they owe tens of thousands of dollars to others that worked on their prior sites and more.
    read about revver sell out and why nobody gets paid what is owed at
    http://www.zolaenterprises.com click the link for video sites like revver and metacafe. No money to be made in videos and usa companies for sure.

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