2 Comments

Summary:

Johnson & Johnson Debuts Animated Web Ad Series; company departs from traditional TV spots with big emphasis on web marketing aimed at emotional bond between mother and child (first episode features Mariska Hargitay… doing a creepy baby voice). (The Wall Street Journal) Commerce Dept. Launches Record […]

Johnson & Johnson Debuts Animated Web Ad Series; company departs from traditional TV spots with big emphasis on web marketing aimed at emotional bond between mother and child (first episode features Mariska Hargitay… doing a creepy baby voice). (The Wall Street Journal)

Commerce Dept. Launches Record Number of Piracy Cases; says 2007 saw 217 IP-related cases filed and $200 million worth of bootlegged goods seized; in a separate report, the Intl. Intellectual Property Association wants Canada placed on a “Priority Watch List” for failure to fight piracy. (Variety)

ABC Appeals $1.4 Million Indecency Fine; FCC imposed the fine after the network showed bare buttocks (and the side of a breast) before 10 p.m. … on NYPD Blue… in 2003. Yup, that makes sense. (Reuters)

YouTube Gets Mobile in Latin America; America Movil will feature content from the vid-sharing site on cell phones. (Reuters)

TVTonic Gets ON Networks Content; free Internet TV app will features HD shows like Golf Tips with Joe Beck, On Dating, and sketch comedy from Backpack Picnic. (release)

You’re subscribed! If you like, you can update your settings

  1. J&J Baby Cartoon link « MyMediaMusings Tuesday, February 12, 2008

    [...] J&J Baby Cartoon link I know, you were waiting desperately for the link to the J&J advertainments.  Well, you can check one out right now via NewTeeVee [...]

  2. New Ads Use Webisodes to Reach Moms « NewTeeVee Saturday, February 16, 2008

    [...] around a series of animated webisodes for its pink Johnson’s baby lotion (we mentioned it in Vid-Biz). In an online world where most videos target 18- to 34-year-old males, this small, focused, [...]

Comments have been disabled for this post