Starbucks Breaks Up with T-Mobile, Hooks up with AT&T

17 Comments

T-Mobile has been the hotspot provider for Starbucks. Not anymore. T-Mobile has been dropped by Starbucks in favor of AT&T as their wi-fi provider. So now in addition to McDonalds, AT&T subscribers can add thousands of Starbucks to the number of locations they can get online and work. It is not clear if your T-Mobile accounts are still going to work, or are you going to get shafted. I would be mighty mad if my plan stops working.

* Update: Kevin Toefel tells us that the T-Mobile users will still be able to use Starbucks WiFi with their existing accounts.

* Update #2: T-Mobile confirmed that their customers will still be able to use the Starbucks WiFi. “T-Mobile HotSpot customers can continue to access Wi-Fi services at Starbucks now and for years to come,” the company spokesperson said in an emailed statement.

* Update #3: T-Mobile offered up further information. “Today’s announcement regarding the Starbucks Wi-Fi operations will not impact T-Mobile HotSpot customers’ ability to use Wi-Fi services at Starbucks locations for years to come. In fact, the Wi-Fi network operations transition will not begin until later this year. Even after the transition, T-Mobile HotSpot and HotSpot @Home customers will continue to experience seamless Wi-Fi access at Starbucks locations for at least the next five years under a roaming agreement between T-Mobile USA and AT&T. There will be no additional charge for T-Mobile HotSpot and Hotspot @Home customers at Starbucks.”

More information @ WebWorkerDaily

17 Comments

Chris

Just go to Jwire.com, there are 1000s of coffee shops and places that offer free Wi-Fi. Starbucks should offer free at all times.

darren

Isn’t ATT under scrutiny for the warrantless surveillance activities? Loyal starbucks fans better cross their fingers & toes that the new FISA bill passes granting telecom immunity

barryc

Panera’s WiFi is nice but you can’t VPN into work. When I try it, I get disconnected after about 60 seconds, especially if I’ve been idle for that time. And because Panera is free, it can get really crowded.

dave

that’s very generous of t-mobile to offer to continue to charge customers for the first 2 hours of service while att offers it for free. sounds like a great way to keep loyal customers! smart thinking t-mobile, very clever…why get the milk for free when you can buy the cow?

Om Malik

Mike

I think the AT&T-iTunes deal might have been the driving force behind the big switch since it keeps the whole itunes experience pretty tightly integrated. T-Mobile branding might have been a little confusing for non-hardcore customers. My 2 cents.

Mike Puchol

I wonder what this means for Starbucks + iTunes. As far as I know, there was a heavy integration with T-Mobile in order to stream the music, and have the iPods/iPhones recognize they were at a Starbucks, get the title of the music being played, and access the ITMS for free.

Om Malik

@gotbob,

I agree. Panera bread is better WiFI. the problem is it is hard to find those stores. We have one close to our office.

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