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Summary:

Nope, Starbucks isn’t dumping T-Mobile out with the old coffee grinds. According to an AT&T press release, Starbucks is adding AT&T wireless service to their java locations, but a separate Starbucks release indicates that T-Mobile customers won’t be left in the cold.For AT&T folks, here’s the […]

StarbuckslogoNope, Starbucks isn’t dumping T-Mobile out with the old coffee grinds. According to an AT&T press release, Starbucks is adding AT&T wireless service to their java locations, but a separate Starbucks release indicates that T-Mobile customers won’t be left in the cold.For AT&T folks, here’s the deal:

  • Every Starbucks Card member gets two free hours of WiFi per day.
  • AT&T Broadband and U-Verse customers get unlimited WiFi at Starbucks.
  • Two hours of WiFi costs $3.99 a session
  • Unlimited WiFi is $19.99 a month through AT&T

Good to see T-Mobile customers not getting the shaft here and the two hour plan sounds like a decent deal. It’s just about the right amount of time it takes me to drink a Venti and it actually costs less!Interesting how everyone is saying that T-Mobile service got dumped. Did nobody else check the Starbucks press center? ;)

  1. Hey Kevin,

    I posted this also on WWD comments, but I never stated T-mobile users were left out in the cold, merely that AT&T has been selected by Starbucks as the wi-fi service provider.

    However your point does need to be pointed out and I updated the post to avoid any confusion.

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  2. Thanks for the update Jason. Folks seem to have missed the Starbucks press release and the general impression I was walking away from on most of the related stories was that T-Mo customers were left out in the cold. Thanks!

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  3. Thanks for clarifying – thought I was being dumped. Though, two free hours a day is all I need – so I’ll cancel Melissa’s Hotspot plan when this goes live.

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  4. This is so cool. I can now get wi-fi service free at starbucks. I can’t wait to see this in my local stores.

    Mobiletechfan.com

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  5. Hey Hey — you guys all missed one BIG thing that I think is a potential profit maker for Starbucks. And it could also pose as a future “advertising supported” type revenue model for retailers — at least in the WIFI area.

    Wayne

    PS – Hint – you need to use a Starbucks Card to get your free 2 hours. And while I’m not sure what the minimum denomination is — don’t you think a lot of those cards will go unused or get lost….

    What do you think – am I crazy?

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  6. I just re-read the Starbucks second press release you linked. I’m not getting the warm fuzzies on the T-Mobile side of things.

    First, the release headline is:

    “Agreement signals a transition to AT&T Wi-Fi service at Starbucks beginning in spring 2008″

    …and in the release they mention that T-Mobile “HotSpot customers will be able to continue to access Wi-Fi services at no additional cost, through an agreement between AT&T and T-Mobile”

    So T-Mobile is in fact “getting tossed” — or why would they need an “agreement”?

    I can’t help but wonder how long that will last? Especially if at some point the ability to connect via WIFI at any Starbucks becomes a marketing tool for AT&T to sell wifi equipped cell phones with — especially the iphone.

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  7. T-Mobile will no longer be the WiFi provider for Starbucks. To keep the T-Mobile / Starbucks customers happy, they worked a deal for T-Mobile Hotspot plans to continue working in Starbucks, even though the service will now be provided by AT&T. According to an e-mail from Starbucks to Om Malik, T-Mobile customers will continue to have WiFi access at Starbucks for “years to come”.

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  8. Starbucks Card…..?

    Seems like everyone thinks this is referring to their “gift” cards, are we certain this isn’t referring to their Duetto Visa Cards (which are normal credit cards, not gift type cards)? Just thought of this as I read the story.

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  9. Someone clarify that Starbucks Card business. I’m not a Starbucks user. I think JK, who by now has a mutant DNA which is partially Starbucks, should elaborate on this point.

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  10. I thought the same thing as Ben L., as to what they mean by Starbucks card. If it means the typical Starbucks reloadable card, then that is great. And to answer Wayne’s questions, there really is no set minimum on a Starbucks card. I’ve started to use one recently, since Starbucks occasionally will add value to the card for being a loyal customer.

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