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Summary:

Updated: TechCrunch is reporting that HotorNot, the little meme that’s lasted two web bubbles, has been sold to “investors connected with Avid Life Media.” HotorNot has been a cash cow for the last seven years for founders James Hong and Jim Young. The site, which started […]

Updated: TechCrunch is reporting that HotorNot, the little meme that’s lasted two web bubbles, has been sold to “investors connected with Avid Life Media.”

HotorNot has been a cash cow for the last seven years for founders James Hong and Jim Young. The site, which started out as a simple photo rating service, had brought in tens of millions spent on virtual gifts and online dating subscription fees. At the end of 2006 Hong reinvested his time in the startup, staffing up and dropping subscription fees in favor of an advertising model. But then last fall the site reinstituted fees to combat spammers.

We talked to Hong recently and he said he’s spending much of his time working with his investments Slide and Mochi Media. Update: Hong confirmed the acquisition via email, though he added that TechCrunch’s “numbers were off,” and said he will write a post on his blog about the deal soon.

James Hong was the guest for the inaugural The GigaOM Show.

  1. 20M isn’t that good of a multipul.. But when you sell to an adult dating network they don’t pay much.

    Avidlifemedia is a front for ashleymadison.com ie A dating site for married people that want to cheat.

  2. HotOrNot Acquired for $20 Million – Technozzle Monday, February 11, 2008

    [...] on VentureBeat, GigaOM and Mathew Ingram. addthis_url = ‘http%3A%2F%2Ftechnozzle.com%2F%3Fp%3D98′; addthis_title = [...]

  3. Mr Malik, control the finger!

    Tar
    http://www.techbanyan.com

  4. james, your paying for dinner tomorrow night. congrats!

  5. Nuevamente una ida sencilla se vende por 20 millones de dólares – Blog de Dr. Max Glaser Tuesday, February 12, 2008

    [...] se filtro la noticia de que HotOrNot (ver más en TechCrunch, Gigaom) había sido vendida por 20 millones de dólares; lo que me parece algo muy similar a la hazaña de [...]

  6. EverydayUX » Blog Archive » Links for February 11th through February 12th Tuesday, February 12, 2008

    [...] HotorNot Sold for $20M! Wha?! [...]

  7. What Do Slide, 23andMe & Chemdex Share? – GigaOM Friday, May 23, 2008

    [...] Portfolio. The magazine’s editors recently threw a little dinner for him, James Hong (co-founder of HotorNot) and Linda Avey (co-founder of 23andMe), all of whom are featured in this month’s cover [...]

  8. What Do Slide, 23andMe & Chemdex Share? – GigaOM Friday, May 23, 2008

    [...] Portfolio. The magazine’s editors recently threw a little dinner for him, James Hong (co-founder of HotorNot) and Linda Avey (co-founder of 23andMe), all of whom are featured in this month’s cover [...]

  9. What Do Slide, 23andMe & Chemdex Share? – GigaOM Friday, May 23, 2008

    [...] Portfolio. The magazine’s editors recently threw a little dinner for him, James Hong (co-founder of HotorNot) and Linda Avey (co-founder of 23andMe), all of whom are featured in this month’s cover [...]

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