Comments on: Will Watch Ads For Free Games http://gigaom.com/2008/02/06/will-watch-ads-for-free-games/ Trusted Insights and Conversations on the Next Wave of Technology Wed, 25 Nov 2009 00:52:37 +0000 http://wordpress.com/ hourly 1 By: Kristina http://gigaom.com/2008/02/06/will-watch-ads-for-free-games/#comment-926711 Kristina Wed, 11 Feb 2009 17:25:46 +0000 http://gigaom.com/?p=11419#comment-926711 <p>What I don't get is why there has to be any click through. Advertisers pay millions to put commercials on TV. We get up and go to bathroom, laundry, whatever or fast forward them. Is it really any different. I've been playing some free games with TV like commercials. I don't mind it and there is no requirement to click through, but I have that option. Isn't that even better than TV where there is no opportunity to click through to the products website and you are just hoping that I actually watched the Ad and remember it. Advertisers wake up!</p> What I don’t get is why there has to be any click through. Advertisers pay millions to put commercials on TV. We get up and go to bathroom, laundry, whatever or fast forward them. Is it really any different. I’ve been playing some free games with TV like commercials. I don’t mind it and there is no requirement to click through, but I have that option. Isn’t that even better than TV where there is no opportunity to click through to the products website and you are just hoping that I actually watched the Ad and remember it. Advertisers wake up!

]]> By: dale http://gigaom.com/2008/02/06/will-watch-ads-for-free-games/#comment-866433 dale Wed, 19 Mar 2008 11:05:40 +0000 http://gigaom.com/?p=11419#comment-866433 <p>the one thing I find when a site asks me to click a sponsor before playing a game or doing something is to click the sponsor then close the window before it even loads. so I never see the ad site, but it usually means the ad stops and I can get on with what I want to do. but that would mean i am counted as one of the 'clicked through'</p> the one thing I find when a site asks me to click a sponsor before playing a game or doing something is to click the sponsor then close the window before it even loads. so I never see the ad site, but it usually means the ad stops and I can get on with what I want to do. but that would mean i am counted as one of the ‘clicked through’

]]> By: Will RealNetworks Buy Scrabulous? - GigaOM http://gigaom.com/2008/02/06/will-watch-ads-for-free-games/#comment-863815 Will RealNetworks Buy Scrabulous? - GigaOM Sun, 02 Mar 2008 15:59:08 +0000 http://gigaom.com/?p=11419#comment-863815 <p>[...] would be a pretty smart move on their part. Real has been getting very serious about casual gaming, especially ad-supported casual gaming. It would get them a hit game for their casual gaming business and more over it would give them an [...]</p> [...] would be a pretty smart move on their part. Real has been getting very serious about casual gaming, especially ad-supported casual gaming. It would get them a hit game for their casual gaming business and more over it would give them an [...]

]]> By: jm http://gigaom.com/2008/02/06/will-watch-ads-for-free-games/#comment-860539 jm Fri, 08 Feb 2008 14:32:11 +0000 http://gigaom.com/?p=11419#comment-860539 <p>We all know that games need to be advertiser supported, or else the consumer picks up the tab. The fact that people would want to watch an ad in order to get free game play is a hugh step in the right direction. A better step however is to let the consumer pick the ad they would want to see, instead of watching a random ad pop up. Such a service is provided by the SponsorSelect Network....check it out at www.sponsorselect.com</p> We all know that games need to be advertiser supported, or else the consumer picks up the tab. The fact that people would want to watch an ad in order to get free game play is a hugh step in the right direction. A better step however is to let the consumer pick the ad they would want to see, instead of watching a random ad pop up. Such a service is provided by the SponsorSelect Network….check it out at http://www.sponsorselect.com

]]> By: 360view http://gigaom.com/2008/02/06/will-watch-ads-for-free-games/#comment-860520 360view Fri, 08 Feb 2008 11:03:46 +0000 http://gigaom.com/?p=11419#comment-860520 <p>do we have any other option i.e. if supplier and consumer both want freebees -- we have to grill advetiser to pay corresponding bills.</p> do we have any other option i.e. if supplier and consumer both want freebees — we have to grill advetiser to pay corresponding bills.

]]> By: Pilgrim’s Picks, February 7 http://gigaom.com/2008/02/06/will-watch-ads-for-free-games/#comment-860457 Pilgrim’s Picks, February 7 Thu, 07 Feb 2008 22:24:44 +0000 http://gigaom.com/?p=11419#comment-860457 <p>[...] Interested in in-game advertising? Players say they’ll Watch Ads For Free Games [...]</p> [...] Interested in in-game advertising? Players say they’ll Watch Ads For Free Games [...]

]]> By: Will Watch Ads For Free Games | WildBlueSkies http://gigaom.com/2008/02/06/will-watch-ads-for-free-games/#comment-860420 Will Watch Ads For Free Games | WildBlueSkies Thu, 07 Feb 2008 18:26:34 +0000 http://gigaom.com/?p=11419#comment-860420 <p>[...] 65 percent were in the 35-64 age range which is in line with the core casual games demographic. As this post in GigaOm points out, the numbers appear a bit exaggerated, but even discounting it by 50% leaves enough [...]</p> [...] 65 percent were in the 35-64 age range which is in line with the core casual games demographic. As this post in GigaOm points out, the numbers appear a bit exaggerated, but even discounting it by 50% leaves enough [...]

]]> By: GeraldZ http://gigaom.com/2008/02/06/will-watch-ads-for-free-games/#comment-860417 GeraldZ Thu, 07 Feb 2008 17:45:40 +0000 http://gigaom.com/?p=11419#comment-860417 <p>I guess I'm in the 10% that wouldn't click to play a game.</p> <p>In a related note, Real Networks is now advertising their "TV SuperPass" where you can "Get the best online TV channels, on-demand movies, news and more — all in one package." This is a first - a major player trying to sell online television. I haven't had much luck with the RealPlayer so I won't be trying it. Besides, why pay for online television when you can get lots of good stuff for free? www.RSSLiveTV.com</p> I guess I’m in the 10% that wouldn’t click to play a game.

In a related note, Real Networks is now advertising their “TV SuperPass” where you can “Get the best online TV channels, on-demand movies, news and more — all in one package.” This is a first – a major player trying to sell online television. I haven’t had much luck with the RealPlayer so I won’t be trying it. Besides, why pay for online television when you can get lots of good stuff for free? http://www.RSSLiveTV.com

]]> By: Preston http://gigaom.com/2008/02/06/will-watch-ads-for-free-games/#comment-860416 Preston Thu, 07 Feb 2008 17:42:51 +0000 http://gigaom.com/?p=11419#comment-860416 <p>We would have to read the interview to be sure, but when 34% of people say they have clicked through to learn more about the product surely they don't mean that they always click thru.</p> <p>This is a big difference - if somebody plays 10 games for every click-thru, the CTR metric goes down 90% to a much more believable level.</p> We would have to read the interview to be sure, but when 34% of people say they have clicked through to learn more about the product surely they don’t mean that they always click thru.

This is a big difference – if somebody plays 10 games for every click-thru, the CTR metric goes down 90% to a much more believable level.

]]> By: Adam http://gigaom.com/2008/02/06/will-watch-ads-for-free-games/#comment-860412 Adam Thu, 07 Feb 2008 16:54:23 +0000 http://gigaom.com/?p=11419#comment-860412 <p>No reason to be skeptical. I projected numbers within that range in the year 2000, well ahead of the advergaming curve. Advertising agencies would comment, "Why would anyone want to play a game?" Measurable metrics have always been a challenge to the skeptical but it is dependent on the method of engagement to create a non intrusive advertising format. It leaves plenty of opportunity to the creative. As I understand there is no exclusivity to innovation and creativity and I have never met a successful pessimist.</p> No reason to be skeptical. I projected numbers within that range in the year 2000, well ahead of the advergaming curve. Advertising agencies would comment, “Why would anyone want to play a game?” Measurable metrics have always been a challenge to the skeptical but it is dependent on the method of engagement to create a non intrusive advertising format. It leaves plenty of opportunity to the creative. As I understand there is no exclusivity to innovation and creativity and I have never met a successful pessimist.

]]> By: hobnobLover http://gigaom.com/2008/02/06/will-watch-ads-for-free-games/#comment-860349 hobnobLover Thu, 07 Feb 2008 07:28:25 +0000 http://gigaom.com/?p=11419#comment-860349 <p>34%? WOW, I also doubt that many people would click! (Most of the time or all of the time, ads open up in the same window!)</p> <p>If you were about to play a game, and some 30 second ad pops up, wouldn't that person just open up another tab and do something else in those 30 seconds? (I mean, we do have much shorter attention-spans these days, don't we?)</p> <p>Also, there are problems with watching a hair-care product if you're a male, and ... you get the point. ;)</p> <ul> <li>Kandarp. http://www.hobnobLover.com/</li> </ul> 34%? WOW, I also doubt that many people would click! (Most of the time or all of the time, ads open up in the same window!)

If you were about to play a game, and some 30 second ad pops up, wouldn’t that person just open up another tab and do something else in those 30 seconds? (I mean, we do have much shorter attention-spans these days, don’t we?)

Also, there are problems with watching a hair-care product if you’re a male, and … you get the point. ;)

]]> By: Matt_ http://gigaom.com/2008/02/06/will-watch-ads-for-free-games/#comment-860321 Matt_ Thu, 07 Feb 2008 02:21:09 +0000 http://gigaom.com/?p=11419#comment-860321 <p>In other news people will watch online video with Ads (Joost,HULU.YouTube.Videoegg) and people want music to be ad supported (Qtrax)</p> In other news people will watch online video with Ads (Joost,HULU.YouTube.Videoegg) and people want music to be ad supported (Qtrax)

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