Comments on: Are You Ready for Location-Based Advertising? http://gigaom.com/2008/02/06/location-based-advertising/ Trusted Insights and Conversations on the Next Wave of Technology Thu, 26 Nov 2009 19:44:08 +0000 http://wordpress.com/ hourly 1 By: Davaivs Tretim Sya http://gigaom.com/2008/02/06/location-based-advertising/#comment-980612 Davaivs Tretim Sya Tue, 27 Oct 2009 07:33:47 +0000 http://gigaom.com/?p=11417#comment-980612 <p>Our company has many years of specializing in the sale of parrots and accessories, we have gained tremendous experience in this field and have established close relationships with many suppliers. We have presented a huge selection of variety and quality of parrots and their accessories at the lowest prices. You can order right now and the courier will deliver your order as soon as possible.</p> Our company has many years of specializing in the sale of parrots and accessories, we have gained tremendous experience in this field and have established close relationships with many suppliers. We have presented a huge selection of variety and quality of parrots and their accessories at the lowest prices. You can order right now and the courier will deliver your order as soon as possible.

]]> By: What does ‘where you go’ say about ‘who you are’? – Think Outside In http://gigaom.com/2008/02/06/location-based-advertising/#comment-947417 What does ‘where you go’ say about ‘who you are’? – Think Outside In Thu, 28 May 2009 05:19:36 +0000 http://gigaom.com/?p=11417#comment-947417 <p>[...] point here is not about the potential of location based advertising. That issue is covered elsewhere. The point is how displaying this type of information on people’s online profiles will [...]</p> [...] point here is not about the potential of location based advertising. That issue is covered elsewhere. The point is how displaying this type of information on people’s online profiles will [...]

]]> By: Wan K.H http://gigaom.com/2008/02/06/location-based-advertising/#comment-935161 Wan K.H Wed, 01 Apr 2009 03:16:53 +0000 http://gigaom.com/?p=11417#comment-935161 <p>Location based advertising is not meant to track mobile subscriber, the technology is base on cell ID where if the mobile subscriber enter into the predefined zone, it will broadcast the promotional sms. In fact most of the operator will do profilling for merchants so that the customer segment is more targeted.</p> Location based advertising is not meant to track mobile subscriber, the technology is base on cell ID where if the mobile subscriber enter into the predefined zone, it will broadcast the promotional sms. In fact most of the operator will do profilling for merchants so that the customer segment is more targeted.

]]> By: Google Latitude - there is always someone watching | DwightDeGroff.com http://gigaom.com/2008/02/06/location-based-advertising/#comment-924684 Google Latitude - there is always someone watching | DwightDeGroff.com Thu, 05 Feb 2009 02:51:22 +0000 http://gigaom.com/?p=11417#comment-924684 <p>[...] before and after. They’ll track how long it took you to get there, how often you go there. Are you ready for location-based advertising? If you were a shop in New York City, wouldn’t you want to advertise to anyone walking on [...]</p> [...] before and after. They’ll track how long it took you to get there, how often you go there. Are you ready for location-based advertising? If you were a shop in New York City, wouldn’t you want to advertise to anyone walking on [...]

]]> By: Google Buddy - The future of search « Foot In Mouth Disease, Content Writing for the People http://gigaom.com/2008/02/06/location-based-advertising/#comment-898777 Google Buddy - The future of search « Foot In Mouth Disease, Content Writing for the People Wed, 10 Sep 2008 21:26:54 +0000 http://gigaom.com/?p=11417#comment-898777 <p>[...] that Google needs to know where you are… Well naturally, how else are they supposed to supply local advertising to [...]</p> [...] that Google needs to know where you are… Well naturally, how else are they supposed to supply local advertising to [...]

]]> By: Beth Trier http://gigaom.com/2008/02/06/location-based-advertising/#comment-879256 Beth Trier Tue, 20 May 2008 22:56:27 +0000 http://gigaom.com/?p=11417#comment-879256 <p>Om - check out a company called NearbyNow. www.nearbynow.com</p> Om – check out a company called NearbyNow. http://www.nearbynow.com

]]> By: 5 Ways Your Gadgets Will Betray You - GigaOM http://gigaom.com/2008/02/06/location-based-advertising/#comment-879025 5 Ways Your Gadgets Will Betray You - GigaOM Mon, 19 May 2008 19:06:36 +0000 http://gigaom.com/?p=11417#comment-879025 <p>[...] Location-Based Services/Advertising: Ever issued the little white lie to your boss or significant other, like saying you’re home sick when you’re waiting in line for tickets to the latest “Indiana Jones” flick? Thanks to the combination of location-based services delivered via cell phone and social networks, you may find yourself caught or at least having to prepare a bit before you tell your tale. [...]</p> [...] Location-Based Services/Advertising: Ever issued the little white lie to your boss or significant other, like saying you’re home sick when you’re waiting in line for tickets to the latest “Indiana Jones” flick? Thanks to the combination of location-based services delivered via cell phone and social networks, you may find yourself caught or at least having to prepare a bit before you tell your tale. [...]

]]> By: Hosting http://gigaom.com/2008/02/06/location-based-advertising/#comment-876824 Hosting Sun, 04 May 2008 22:22:18 +0000 http://gigaom.com/?p=11417#comment-876824 <p>Location based only works for Usa. So I hope it will work in my country as soon as possible.</p> Location based only works for Usa. So I hope it will work in my country as soon as possible.

]]> By: EverydayUX » Blog Archive » Links for February 5th through February 11th http://gigaom.com/2008/02/06/location-based-advertising/#comment-860910 EverydayUX » Blog Archive » Links for February 5th through February 11th Mon, 11 Feb 2008 19:09:03 +0000 http://gigaom.com/?p=11417#comment-860910 <p>[...] Are You Ready for Location-Based Advertising? - GigaOMThis is an interesting space to watch. [...]</p> [...] Are You Ready for Location-Based Advertising? – GigaOMThis is an interesting space to watch. [...]

]]> By: links for 2008-02-11 « David Black http://gigaom.com/2008/02/06/location-based-advertising/#comment-860821 links for 2008-02-11 « David Black Mon, 11 Feb 2008 02:22:41 +0000 http://gigaom.com/?p=11417#comment-860821 <p>[...] Are You Ready for Location-Based Advertising? - GigaOM “If in the first eight years of the 21st century contextual text advertising has proven to be the magic potion, then it is safe to say that the next decade or so is going to be about location-relevant advertising and marketing messages.” (tags: internet business advertising trends local geotagging mapping mobile) [...]</p> [...] Are You Ready for Location-Based Advertising? – GigaOM “If in the first eight years of the 21st century contextual text advertising has proven to be the magic potion, then it is safe to say that the next decade or so is going to be about location-relevant advertising and marketing messages.” (tags: internet business advertising trends local geotagging mapping mobile) [...]

]]> By: Jonathan http://gigaom.com/2008/02/06/location-based-advertising/#comment-860559 Jonathan Fri, 08 Feb 2008 18:38:59 +0000 http://gigaom.com/?p=11417#comment-860559 <p>One word ---> Privacy</p> <p>Explanation. If I am across the street from Dunkin Donuts and I realize that I have been tracked by Ma Bell (or other carrier), I am going to feel really uncomfortable. I might decide at a certain moment to give away my location, but I don't want it known all the time.</p> One word —> Privacy

Explanation. If I am across the street from Dunkin Donuts and I realize that I have been tracked by Ma Bell (or other carrier), I am going to feel really uncomfortable. I might decide at a certain moment to give away my location, but I don’t want it known all the time.

]]> By: Sarver.org* » Loopt and Google Look Local http://gigaom.com/2008/02/06/location-based-advertising/#comment-860469 Sarver.org* » Loopt and Google Look Local Fri, 08 Feb 2008 00:15:10 +0000 http://gigaom.com/?p=11417#comment-860469 <p>[...] Are You Ready for Location-Based Advertising? (GigaOm) [...]</p> [...] Are You Ready for Location-Based Advertising? (GigaOm) [...]

]]> By: omfut http://gigaom.com/2008/02/06/location-based-advertising/#comment-860459 omfut Thu, 07 Feb 2008 22:50:09 +0000 http://gigaom.com/?p=11417#comment-860459 <p>Om: Glad to see you back with all the energy. Hope you are done with your cigar. (I know it’s hard). Coming back to your Location based marketing, Iam very optimistic and positive about LBS and advertisement. Location based advertisement has great potential, but my concerns are SMS spamming. I guess it should be supported as OPT IN and OPT OUT functionality for users. So in a way, user is given more control on what he is interested, rather than what a product vendor is interested in selling. Please check out my article on LBS when u get a chance Mobile Killer app is finally here: Part 1 http://latestgeeknews.blogspot.com/2007/12/mobile-killer-app-is-finally-here-part.html Mobile Killer app is finally here: Part 1 http://latestgeeknews.blogspot.com/2007/12/mobile-killer-app-is-finally-here-part_04.html</p> <p>@Krishna Chodavarapu The phone does not ring when you pass by McDonalds or start buck, it’s just an SMS message with discount details. Now you can argue about who is going to pay for the incoming SMS message. Well, there are ways to cover up those charges.</p> <p>@hobnobLover I understand mobile form factor is small. But there are ways to convey sufficient information in this small form factor. Also, don’t forget, mobile advertisement is going to be huge and it depends on the same form factor to deliver.</p> Om: Glad to see you back with all the energy. Hope you are done with your cigar. (I know it’s hard). Coming back to your Location based marketing, Iam very optimistic and positive about LBS and advertisement. Location based advertisement has great potential, but my concerns are SMS spamming. I guess it should be supported as OPT IN and OPT OUT functionality for users. So in a way, user is given more control on what he is interested, rather than what a product vendor is interested in selling. Please check out my article on LBS when u get a chance Mobile Killer app is finally here: Part 1 http://latestgeeknews.blogspot.com/2007/12/mobile-killer-app-is-finally-here-part.html Mobile Killer app is finally here: Part 1 http://latestgeeknews.blogspot.com/2007/12/mobile-killer-app-is-finally-here-part_04.html

@Krishna Chodavarapu The phone does not ring when you pass by McDonalds or start buck, it’s just an SMS message with discount details. Now you can argue about who is going to pay for the incoming SMS message. Well, there are ways to cover up those charges.

@hobnobLover I understand mobile form factor is small. But there are ways to convey sufficient information in this small form factor. Also, don’t forget, mobile advertisement is going to be huge and it depends on the same form factor to deliver.

]]> By: hobnobLover http://gigaom.com/2008/02/06/location-based-advertising/#comment-860421 hobnobLover Thu, 07 Feb 2008 18:26:33 +0000 http://gigaom.com/?p=11417#comment-860421 <p>I think you people misunderstood what I was saying. "Sponsored results" as in results that are very related. So, for example, if you were in San Francisco, and wanted to find restaurants nearby, then the ads very related would show up when "searched." So, I was talking about showing ads when searching from a mobile phone.</p> <p>Yuri, I never said there weren't VGA phones. I was talking about implementing such tech. in phones that people use everyday. Meaning, NOT buying new hardware to support a software.</p> <p>FYI, it's not hobnob, it's hobnobLover. :)</p> <ul> <li>hobnobLover. http://www.hobnobLover.com/</li> </ul> I think you people misunderstood what I was saying. “Sponsored results” as in results that are very related. So, for example, if you were in San Francisco, and wanted to find restaurants nearby, then the ads very related would show up when “searched.” So, I was talking about showing ads when searching from a mobile phone.

Yuri, I never said there weren’t VGA phones. I was talking about implementing such tech. in phones that people use everyday. Meaning, NOT buying new hardware to support a software.

FYI, it’s not hobnob, it’s hobnobLover. :)

]]> By: Yuri Ammosov http://gigaom.com/2008/02/06/location-based-advertising/#comment-860418 Yuri Ammosov Thu, 07 Feb 2008 17:58:57 +0000 http://gigaom.com/?p=11417#comment-860418 <p>Hobnob:</p> <p>God be with you! There are already VGA phones - HTC, Toshiba and Eten to name a few.</p> Hobnob:

God be with you! There are already VGA phones – HTC, Toshiba and Eten to name a few.

]]> By: The Law of Mobility » Blog Archive » Indicators: Week of 2^3=8 http://gigaom.com/2008/02/06/location-based-advertising/#comment-860386 The Law of Mobility » Blog Archive » Indicators: Week of 2^3=8 Thu, 07 Feb 2008 12:54:29 +0000 http://gigaom.com/?p=11417#comment-860386 <p>[...] Skeptics getting onboard with LBA [...]</p> [...] Skeptics getting onboard with LBA [...]

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