Comments on: Who Will Control Advertising on the Web? http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/ Sat, 11 Feb 2012 02:07:45 +0000 hourly 1 http://wordpress.com/ By: Online Advertising http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-192883 Sat, 04 Apr 2009 19:52:39 +0000 http://gigaom.com/?p=11394#comment-192883 When compared to traditional advertising it becomes obvious the objective of marketing.

Marketing is not what generates a sale or closes the sale. Marketing in any business is to attract a potential customer.

It is the responsibility of the business, be it bricks and mortar or online to close and complete the sale.

So the question is, will advertising decline? Well to answer that question then simply ask yourself, does your business still need a flow of potential customers?

If there is a replacement for advertising, online or offline, then maybe.

Sure businesses have tighter budgets now, but should they increase their potential customer flow or let it dwindle in times of recession?

Simple answer, never let the customer flows dwindle. Cutting costs and expenses is important when revenue drops, but cutting expenses will not cause revenues to increase. Only increasing customer flow or web traffic will.

Cost per click and Cost Per Action Online Advertising is a wiser investment now more than ever as businesses begin to measure the quality of marketing efforts and the ROI.

Online Advertising with FreeKii.com served over 40 million ads in 2008.

]]> By: Tony Sena http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-192882 Sat, 12 Jul 2008 06:14:35 +0000 http://gigaom.com/?p=11394#comment-192882 Online advertising is the wave of the future but the key is syndicating your advertising to as many places with the least amount of effort.

]]> By: Platform A: In Its First Semester, a Failing Grade - GigaOM http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-192881 Wed, 26 Mar 2008 16:22:01 +0000 http://gigaom.com/?p=11394#comment-192881 [...] is over. It was one of the big contributors to AOL’s ad revenues last year. At the same time, more competition is coming. The Google-Doubleclick combo isn’t good news for Platform A by any [...]

]]> By: Microsoft Buying Rapt to Get More Ad Insights - GigaOM http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-192880 Fri, 14 Mar 2008 15:30:45 +0000 http://gigaom.com/?p=11394#comment-192880 [...] Friday, March 14, 2008 at 8:30 AM PT Comments (0) Business software may be profitable, but the growth and sex appeal is in advertising. At least, Microsoft seems to thinks so. Amidst efforts to make headway with its takeover offer for [...]

]]> By: Mike http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-192879 Sat, 16 Feb 2008 06:21:44 +0000 http://gigaom.com/?p=11394#comment-192879 http://www.oix.com the new way of channeling ads

I, for one, welcome our new ad-channel overlords

At least when I surf, the ads will have some connection to the porn I’m looking at

]]> By: Jay Gaulard Blog » Blog Archive » Advertising, Google, the Web and Click Throughs http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-192878 Fri, 15 Feb 2008 00:48:36 +0000 http://gigaom.com/?p=11394#comment-192878 [...] Who Will Control Advertising on the Web? [...]

]]> By: jack http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-192877 Sun, 10 Feb 2008 10:18:55 +0000 http://gigaom.com/?p=11394#comment-192877 It’s so interesting ,but i still cann’t understand who will control Advertising on the Web

]]> By: Internet Control « Desirefortiger’s Weblog http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-192876 Fri, 08 Feb 2008 21:45:12 +0000 http://gigaom.com/?p=11394#comment-192876 [...] This article interested me through our talks of media ownership. It touches on Microsoft buying up Yahoo, which seems to be the only way they think they can compete with Google. This doesn’t so much worry me, since advertising is a part of life, and I’ve seen enough futuristic stories to adapt to the fact that advertising will be increasingly more pervasive. I wonder, though, about who will be advertising more. [...]

]]> By: courtney benson http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-192875 Thu, 07 Feb 2008 00:01:51 +0000 http://gigaom.com/?p=11394#comment-192875 I recall back in 95 when web development agencies began to spring up (agency.com, Razorfish). At first, they did not get involved in software development, security or IT infrastructure. As time went on and applications could be bought off the shelf, and infrastructure and security expertise became more available, Agencies began to hire the talent needed and they competed with IT consulting companies. I think you might find an Ad agencies looking to buy a good technology company and combine their expertise for success.

]]> By: Misty Lackie http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-192874 Wed, 06 Feb 2008 19:21:35 +0000 http://gigaom.com/?p=11394#comment-192874 No doubt in our minds that the future is in online classifieds. Service such as http://www.ClassifiedFlyerAds.com that will syndicate your full color online ad to top online directories will rule. These full color online ads receive 1st page Google ranking and achieve massive exposure from the online directories they are syndicated to. You create it once in under 10 minutes and it’s automatically sent out all over the internet to top online directories and search engines. This concept can also be appealing to advertisers who want to advertise their banners or ads on the bottom of these online flyers. It’s a platform that is appealing to sellers and advertising because it provides mass exposure for free or little money.

]]> By: Risdall Marketing Pie » Blog Archive » Some Headlines about Search Marketing http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-192873 Wed, 06 Feb 2008 17:37:58 +0000 http://gigaom.com/?p=11394#comment-192873 [...] Who Will Control Advertising on the Web? [...]

]]> By: Christopher Dack http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-192872 Wed, 06 Feb 2008 14:11:11 +0000 http://gigaom.com/?p=11394#comment-192872 For the record, we’re calling this decade the “double naughts,” or just “naughts” for short.

]]> By: Barblog http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-192871 Wed, 06 Feb 2008 13:37:40 +0000 http://gigaom.com/?p=11394#comment-192871 “Will ad agencies and marketing firms acquire the technology to maintain the media placement side of their business as more of it moves online? “

I think this article might be somewhat out of date. Yahoo!s aquisision of Blue Lithium, AOLs aquisision of AdTech, Google’s Aquisision of Doubleclick and Microsoft’s Aquisision of Atlas means the major publishers already own the tracking technolgoies. That was last year!

Yawn

]]> By: » Advertising and the Internet: http://gigaom.com/2008/02/05/who-will-control-adve … LinkBuzz http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-192870 Wed, 06 Feb 2008 11:29:27 +0000 http://gigaom.com/?p=11394#comment-192870 [...] and the Internet: gigaom.com/2008/02/05/who-will-cont… [...]

]]> By: Webmaster Roadmap » Policing web advertising http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-192869 Wed, 06 Feb 2008 10:38:19 +0000 http://gigaom.com/?p=11394#comment-192869 [...] Source [Gigaom] [...]

]]> By: SCOGOSTOLOGY.COM http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-192868 Wed, 06 Feb 2008 08:18:09 +0000 http://gigaom.com/?p=11394#comment-192868 Internet marketing has died. Most online marketers have been ruined by Google’s adword and control of search engine that impeded online marketing. Therefore the future of e-commerce will be dominated by multi-million and dollars corporations. The small guy internet marketers have been kicked out by Google. And this same atrocity will end up leading them to doom in a few yrs because e-commerce is powered by small businesses and not established big corporations who don’t care if they succeed online or not. They have TV and radio advertising where they can continue squandering money. So in the long run, Google will implode for destroying internet marketing and ruining the lives of millions of small business people and marketers.

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