Comments on: Who Will Control Advertising on the Web? http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/ Tracking the Internet Evolution Sun, 06 Jul 2008 23:32:00 +0000 http://wordpress.org/?v=MU By: Platform A: In Its First Semester, a Failing Grade - GigaOM http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-867451 Platform A: In Its First Semester, a Failing Grade - GigaOM Wed, 26 Mar 2008 16:22:01 +0000 http://gigaom.com/?p=11394#comment-867451 <p>[...] is over. It was one of the big contributors to AOL’s ad revenues last year. At the same time, more competition is coming. The Google-Doubleclick combo isn’t good news for Platform A by any [...]</p> [...] is over. It was one of the big contributors to AOL’s ad revenues last year. At the same time, more competition is coming. The Google-Doubleclick combo isn’t good news for Platform A by any [...]

]]> By: Microsoft Buying Rapt to Get More Ad Insights - GigaOM http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-865718 Microsoft Buying Rapt to Get More Ad Insights - GigaOM Fri, 14 Mar 2008 15:30:45 +0000 http://gigaom.com/?p=11394#comment-865718 <p>[...] Friday, March 14, 2008 at 8:30 AM PT Comments (0) Business software may be profitable, but the growth and sex appeal is in advertising. At least, Microsoft seems to thinks so. Amidst efforts to make headway with its takeover offer for [...]</p> [...] Friday, March 14, 2008 at 8:30 AM PT Comments (0) Business software may be profitable, but the growth and sex appeal is in advertising. At least, Microsoft seems to thinks so. Amidst efforts to make headway with its takeover offer for [...]

]]> By: Mike http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-861690 Mike Sat, 16 Feb 2008 06:21:44 +0000 http://gigaom.com/?p=11394#comment-861690 <p>www.oix.com the new way of channeling ads</p> <p>I, for one, welcome our new ad-channel overlords</p> <p>At least when I surf, the ads will have some connection to the porn I'm looking at</p> http://www.oix.com the new way of channeling ads

I, for one, welcome our new ad-channel overlords

At least when I surf, the ads will have some connection to the porn I’m looking at

]]> By: Jay Gaulard Blog » Blog Archive » Advertising, Google, the Web and Click Throughs http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-861519 Jay Gaulard Blog » Blog Archive » Advertising, Google, the Web and Click Throughs Fri, 15 Feb 2008 00:48:36 +0000 http://gigaom.com/?p=11394#comment-861519 <p>[...] Who Will Control Advertising on the Web? [...]</p> [...] Who Will Control Advertising on the Web? [...]

]]> By: jack http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-860765 jack Sun, 10 Feb 2008 10:18:55 +0000 http://gigaom.com/?p=11394#comment-860765 <p>It's so interesting ,but i still cann't understand who will control Advertising on the Web</p> It’s so interesting ,but i still cann’t understand who will control Advertising on the Web

]]> By: Internet Control « Desirefortiger’s Weblog http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-860591 Internet Control « Desirefortiger’s Weblog Fri, 08 Feb 2008 21:45:12 +0000 http://gigaom.com/?p=11394#comment-860591 <p>[...] This article interested me through our talks of media ownership. It touches on Microsoft buying up Yahoo, which seems to be the only way they think they can compete with Google. This doesn’t so much worry me, since advertising is a part of life, and I’ve seen enough futuristic stories to adapt to the fact that advertising will be increasingly more pervasive. I wonder, though, about who will be advertising more. [...]</p> [...] This article interested me through our talks of media ownership. It touches on Microsoft buying up Yahoo, which seems to be the only way they think they can compete with Google. This doesn’t so much worry me, since advertising is a part of life, and I’ve seen enough futuristic stories to adapt to the fact that advertising will be increasingly more pervasive. I wonder, though, about who will be advertising more. [...]

]]> By: courtney benson http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-860305 courtney benson Thu, 07 Feb 2008 00:01:51 +0000 http://gigaom.com/?p=11394#comment-860305 <p>I recall back in 95 when web development agencies began to spring up (agency.com, Razorfish). At first, they did not get involved in software development, security or IT infrastructure. As time went on and applications could be bought off the shelf, and infrastructure and security expertise became more available, Agencies began to hire the talent needed and they competed with IT consulting companies. I think you might find an Ad agencies looking to buy a good technology company and combine their expertise for success.</p> I recall back in 95 when web development agencies began to spring up (agency.com, Razorfish). At first, they did not get involved in software development, security or IT infrastructure. As time went on and applications could be bought off the shelf, and infrastructure and security expertise became more available, Agencies began to hire the talent needed and they competed with IT consulting companies. I think you might find an Ad agencies looking to buy a good technology company and combine their expertise for success.

]]> By: Misty Lackie http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-860240 Misty Lackie Wed, 06 Feb 2008 19:21:35 +0000 http://gigaom.com/?p=11394#comment-860240 <p>No doubt in our minds that the future is in online classifieds. Service such as http://www.ClassifiedFlyerAds.com that will syndicate your full color online ad to top online directories will rule. These full color online ads receive 1st page Google ranking and achieve massive exposure from the online directories they are syndicated to. You create it once in under 10 minutes and it’s automatically sent out all over the internet to top online directories and search engines. This concept can also be appealing to advertisers who want to advertise their banners or ads on the bottom of these online flyers. It’s a platform that is appealing to sellers and advertising because it provides mass exposure for free or little money.</p> No doubt in our minds that the future is in online classifieds. Service such as http://www.ClassifiedFlyerAds.com that will syndicate your full color online ad to top online directories will rule. These full color online ads receive 1st page Google ranking and achieve massive exposure from the online directories they are syndicated to. You create it once in under 10 minutes and it’s automatically sent out all over the internet to top online directories and search engines. This concept can also be appealing to advertisers who want to advertise their banners or ads on the bottom of these online flyers. It’s a platform that is appealing to sellers and advertising because it provides mass exposure for free or little money.

]]> By: Risdall Marketing Pie » Blog Archive » Some Headlines about Search Marketing http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-860216 Risdall Marketing Pie » Blog Archive » Some Headlines about Search Marketing Wed, 06 Feb 2008 17:37:58 +0000 http://gigaom.com/?p=11394#comment-860216 <p>[...] Who Will Control Advertising on the Web? [...]</p> [...] Who Will Control Advertising on the Web? [...]

]]> By: Christopher Dack http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-860188 Christopher Dack Wed, 06 Feb 2008 14:11:11 +0000 http://gigaom.com/?p=11394#comment-860188 <p>For the record, we're calling this decade the "double naughts," or just "naughts" for short.</p> For the record, we’re calling this decade the “double naughts,” or just “naughts” for short.

]]> By: Barblog http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-860184 Barblog Wed, 06 Feb 2008 13:37:40 +0000 http://gigaom.com/?p=11394#comment-860184 <p>"Will ad agencies and marketing firms acquire the technology to maintain the media placement side of their business as more of it moves online? "</p> <p>I think this article might be somewhat out of date. Yahoo!s aquisision of Blue Lithium, AOLs aquisision of AdTech, Google's Aquisision of Doubleclick and Microsoft's Aquisision of Atlas means the major publishers already own the tracking technolgoies. That was last year!</p> <p><em>Yawn</em></p> “Will ad agencies and marketing firms acquire the technology to maintain the media placement side of their business as more of it moves online? “

I think this article might be somewhat out of date. Yahoo!s aquisision of Blue Lithium, AOLs aquisision of AdTech, Google’s Aquisision of Doubleclick and Microsoft’s Aquisision of Atlas means the major publishers already own the tracking technolgoies. That was last year!

Yawn

]]> By: » Advertising and the Internet: http://gigaom.com/2008/02/05/who-will-control-adve … LinkBuzz http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-860172 » Advertising and the Internet: http://gigaom.com/2008/02/05/who-will-control-adve … LinkBuzz Wed, 06 Feb 2008 11:29:27 +0000 http://gigaom.com/?p=11394#comment-860172 <p>[...] and the Internet: gigaom.com/2008/02/05/who-will-cont… [...]</p> [...] and the Internet: gigaom.com/2008/02/05/who-will-cont… [...]

]]> By: Webmaster Roadmap » Policing web advertising http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-860169 Webmaster Roadmap » Policing web advertising Wed, 06 Feb 2008 10:38:19 +0000 http://gigaom.com/?p=11394#comment-860169 <p>[...] Source [Gigaom] [...]</p> [...] Source [Gigaom] [...]

]]> By: SCOGOSTOLOGY.COM http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-860142 SCOGOSTOLOGY.COM Wed, 06 Feb 2008 08:18:09 +0000 http://gigaom.com/?p=11394#comment-860142 <p>Internet marketing has died. Most online marketers have been ruined by Google's adword and control of search engine that impeded online marketing. Therefore the future of e-commerce will be dominated by multi-million and dollars corporations. The small guy internet marketers have been kicked out by Google. And this same atrocity will end up leading them to doom in a few yrs because e-commerce is powered by small businesses and not established big corporations who don't care if they succeed online or not. They have TV and radio advertising where they can continue squandering money. So in the long run, Google will implode for destroying internet marketing and ruining the lives of millions of small business people and marketers.</p> Internet marketing has died. Most online marketers have been ruined by Google’s adword and control of search engine that impeded online marketing. Therefore the future of e-commerce will be dominated by multi-million and dollars corporations. The small guy internet marketers have been kicked out by Google. And this same atrocity will end up leading them to doom in a few yrs because e-commerce is powered by small businesses and not established big corporations who don’t care if they succeed online or not. They have TV and radio advertising where they can continue squandering money. So in the long run, Google will implode for destroying internet marketing and ruining the lives of millions of small business people and marketers.

]]> By: Benjamin http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-860139 Benjamin Wed, 06 Feb 2008 08:11:45 +0000 http://gigaom.com/?p=11394#comment-860139 <p>"With Internet advertising topping $36 billion in 2007, that’s still just 8 percent of the total worldwide advertising spend, so it’s possible agencies are OK with ceding that part of the market to technology firms"</p> <p>It's 8% now, but with time print advertisements and TV will decline as people will increasingly learn to rely on online media. It would be short-sighted for agencies to give up anything at this stage and it's really no wonder that the technology companies are going after it so aggressively. Advertising is the single largest source of online revenues period.</p> “With Internet advertising topping $36 billion in 2007, that’s still just 8 percent of the total worldwide advertising spend, so it’s possible agencies are OK with ceding that part of the market to technology firms”

It’s 8% now, but with time print advertisements and TV will decline as people will increasingly learn to rely on online media. It would be short-sighted for agencies to give up anything at this stage and it’s really no wonder that the technology companies are going after it so aggressively. Advertising is the single largest source of online revenues period.

]]> By: Ian Douglas http://gigaom.com/2008/02/05/who-will-control-advertising-on-the-web/#comment-860136 Ian Douglas Wed, 06 Feb 2008 08:08:30 +0000 http://gigaom.com/?p=11394#comment-860136 <p>I'm surprised nobody has mentioned The Rubicon Project (<a href="http://www.rubiconproject.com" rel="nofollow">www.rubiconproject.com</a>) for online advertising. They've secured $21M in financing since starting up last summer.</p> I’m surprised nobody has mentioned The Rubicon Project (http://www.rubiconproject.com) for online advertising. They’ve secured $21M in financing since starting up last summer.

]]>