Comments on: 8 Deadly Promotion Pitfalls, Part 1.

By: ryan graves

ryan graves — Wed, 23 Apr 2008 01:38:03 +0000

I too am a bit confused. Many of these “pitfalls” have worked? Hot chicks obviously works. Things like paid referals and flyers have worked for people…not everyone but for some people, how are those pitfalls if they could work?

Larry, I’d love to talk directly about how to identify your CAT. I think you are right on here but I’d like some expansion…hope to chat soon.

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By: Larry Chiang

Larry Chiang — Thu, 07 Feb 2008 21:46:39 +0000

Micah

Consumer Advocacy Truths (CATs) are beliefs that are plainly positive and obviously of benefit to your market in a way that tickles positive emotions. Your company serves a community, by providing them with goods, services, or information that they need to stay competitive, happy, healthy, clothed, or any number of other things. Your CAT is a statement that the members of that community will be able to rally behind, or else it will never drive the buzz or WOM marketing you hope to gain. It’s the thing about you that let’s you have the first few minutes of their attention…and then the next few…and then the next.

By: monti

monti — Wed, 06 Feb 2008 19:13:14 +0000

I am sorry, but “hot women” promotions always works, period.

5$ referrals also work, if you make $20 from each user giving $5 to the referral is the obvious thing to do IMO. (paypal gained me because of this $5 referral and I have been using them since)

handing out leaflets in the middle of the dessert is better than not handing out anything in the middle of new york city.

I normally agree and enjoy all postings on this site, this one however is very disturbing especially if you are a small time entrepreneur.
calling all these proven tactics “deadly pitfalls” is extremely unproductive and IMO uneducated especially that a lot of huge corporations from ebay, google to GM and McDonald’s have used most of if not all of these so called “deadly pitfalls”

By: Micah

Micah — Mon, 04 Feb 2008 22:34:41 +0000

Larry,

Could you please elaborate on the CAT concept…i.e. what is it exactly?

Much appreciated….

Cheers,

Micah

By: Johnny

Johnny — Mon, 04 Feb 2008 06:02:50 +0000

“Larry Chiang” is from Austin TX and he probably wasn’t even in Arizona. The Superbowl wasn’t in Scottsdale!!!