Comments on: UGC Ads Not Super This Year

By: Dude, You Hear About that Online Video Contest?

Dude, You Hear About that Online Video Contest? — Tue, 25 May 2010 22:24:27 +0000

[...] content contests may or may not be losing their cache, but regardless of success or backfire, their numbers appear to be [...]

By: The joke, the circus and the soap-opera « The bamboo raft

The joke, the circus and the soap-opera « The bamboo raft — Mon, 14 Dec 2009 05:42:14 +0000

[...] got it right, and the success of the Doritos Crash the Super Bowl competition in early 2007 led to several others companies to jump onto the UGC bandwagon, with varying, but mostly diminishing, levels of [...]

By: Forrester: Average Video Contest Prize Is $4,505

Forrester: Average Video Contest Prize Is $4,505 — Tue, 14 Jul 2009 04:01:47 +0000

[...] is trends in terms, ownership and permissiveness of contests. It seemed that UGC ads were going out of favor a while back — yet they persist. Who is deriving sustained value from them these [...]

By: Got Ideas? Tech-Sponsored Contests Abound This Summer

Got Ideas? Tech-Sponsored Contests Abound This Summer — Mon, 29 Jun 2009 20:30:54 +0000

[...] user-generated advertising competitions hosted by Heinz, Doritos and Dove, which the folks over at NewTeevee have [...]

By: Will Doritos Spawn a UGC Ads Comeback? « NewTeeVee

Will Doritos Spawn a UGC Ads Comeback? « NewTeeVee — Fri, 06 Feb 2009 16:23:20 +0000

[...] away last year. Doritos, which made headlines with two previous Super Bowl commercial contests, took a break from this type of content during the 2008 Super Bowl and told us at the time that UGC ads had [...]

By: Who Will Control Advertising on the Web? - GigaOM

Who Will Control Advertising on the Web? - GigaOM — Tue, 05 Feb 2008 15:09:59 +0000

[...] or submit a user video to YouTube, it’s still anyone’s guess (though actually that last method may be on the [...]

By: Mark Schoneveld

Mark Schoneveld — Mon, 04 Feb 2008 15:34:25 +0000

To add to your comments about us, Chris, we're actually moving further away from UGC-specific campaigns at XLNTads. We've recognizing the potential of tapping the largest possible creative base, but at the same time, we're interested in focusing on the best creators and promoting their work and their careers. But we leave the door open to anyone.

We're very interested in that middle segment of filmmaker - the videoblogger, the freelancer, the 'prosumer' - folks who have the technical skills, the production skills, but who are still looking for new ways to monetize them, and new avenues for exposure.

By: User-generated advertising contests « Outside the Box Television 2018

User-generated advertising contests « Outside the Box Television 2018 — Sat, 02 Feb 2008 06:28:08 +0000

[...] the Superbowl’ test to conclude that recent trend towards user generated commercial contests may be at an end. The trend was noted in 2006 but was really kicked along by a contest to make an ad for Doritos, [...]