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Summary:

Regardless of what you believe about the current state of IP networks’ ability to handle online video, delivering video and voice over IP networks is a far less forgiving experience than routing data packets for email or documents. Brief glitches and network congestion don’t result in […]

Regardless of what you believe about the current state of IP networks’ ability to handle online video, delivering video and voice over IP networks is a far less forgiving experience than routing data packets for email or documents. Brief glitches and network congestion don’t result in garbled email, but with voice or video they can lead to dropped words or jittery pictures. Enter New York-based startup Iptivia, maker of next-generation IP network management software, which as carriers and cable companies focus on the triple-play and quadruple-play offerings over IP networks, is crucial to delivering consistent quality of service.


Iptivia is one of the newest startups to offer more granular monitoring and a focus on assuring voice and video traffic across a network. It will compete with Packet Design and Hewlett-Packard to provide real-time monitoring of the exact path a packet of data takes across the network. Network testing companies are also pushing into this sector, with firms such as Apparent Networks upgrading its software this month to add proactive real-time monitoring capabilities.

Iptivia, which raised an undisclosed amount last year in a Series A round from Paladin Capital and OmniCapital Group, expects to announce a second institutional round in the first half of 2008. The startup has yet to focus on selling itself (having only hired a vice president of marketing earlier this month), but it’s already landed some big-name customers, among them Comcast and Cox Communications, as well as a few undisclosed carriers. On the enterprise side, JP Morgan uses Iptivia’s software to monitor the bank’s internal network. Both carrier clients and larger enterprise customers are the prime target for the company, which does not disclose revenue.

Iptivia’s software essentially acts as a surveillance video of every path of an IP network, monitoring the surveillance footage in real time. With thousands of devices on a network, the constant surveillance can help detect problems that previous generations of software would pass over. In earlier years network slowdowns had little effect on the service delivered to the end customers, but with the addition of video and voice, even minor problems can leave their mark. Additionally, Iptivia can determine how problems on the network manifest themselves and where. For example it can tell carriers that a software incompatibility on a specific hub affects VPN traffic for customers in the Northeast.

Iptivia’s co-founder and CEO, Inder Gopal, was formerly the chief technology officer of Prodigy, an ISP purchased by what’s now known as AT&T. He has also worked for several networking startups, including ReefEdge, a defunct wireless LAN startup, and Serenti, a remote home networking service that’s still around. With Iptivia, Gopal appears to be solving a real problem at the right time.

  1. Capacity – Latency / Capacity – Latency? Which do you want??

    I want the best of both. Infinite bandwidth stinks if the cumulative latency of today’s complex web pages (with all kinds of embedded and distributed site connections)degrades the interactive experience.

    Latency is less egregious for streaming and file delivery. So there you go, we have other problems besides just dropped packets.

    There was a time when actual, technical and processing degradation caused dropped packets and early streaming delivery and reliability problems. This is, overall, not really the case nowadays.

    In the USA at least, for Broadband users, we have great end-to-end connections where packet loss is almost always a deterministic decision – i.e., network operators and router choke points between peers are configured to allocate a certain amount of and type of connection traffic.

    THis all came way before net neutrality debate, because the issues is not dynamic or per application throttling, it is static configuration controlled by statistical models of how many packets to throw away, who will you piss off, etc.

    The lower on the net food chain you can rob from, as in life an white collar crime, the less complaints you will receive.

    The bandwidth providers at the last mile can buy their way to high capacity happiness and low latency for the happy internet video future (Verizon FIOS) that is sure to be a powerful draw for the young, who will be a video and file transfer powerhouse. Or they are already.

    But then there’s mobile, right? How long will terrestrial broadband survive in a world where newly maturing super tech users increasingly see
    their mobile device as their primary device?

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  2. [...] Iptivia and Next-Gen Network Monitoring Iptivia is one of the newest startups to offer more granular monitoring and a focus on assuring voice and video traffic across a network. (tags: Iptivia nextgennetworks monitoring iptv) [...]

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  3. Hi Stacey,

    It seems that IPTIVIA CEO has joined another firm called Arbitron and the http://www.iptivia.com website is down. Can you please find out more about IPTIVIA ?

    Regards
    Anil

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