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Summary:

Iterasi (Portugese for “iteration” if you’re curious) is an interesting new web-based utility making its debut at the DEMO conference this morning. Simply put, Iterasi is a utility for capturing, organizing and sharing the preserved state of complex websites. I enjoyed a sneak peek at the […]

Iterasi_logo_200.jpgIterasi (Portugese for “iteration” if you’re curious) is an interesting new web-based utility making its debut at the DEMO conference this morning. Simply put, Iterasi is a utility for capturing, organizing and sharing the preserved state of complex websites.

I enjoyed a sneak peek at the tool last week, and found it to have some potential for the web worker.

Iterasi was founded last year by the team that developed WeSync.com, later sold to Palm. The software is based around a browser toolbar plug-in. Sorry fellow Mac users, it’s going to be Windows-only (both IE and Firefox supported) when it launches in public beta next month. CEO Pete Grillo says the company is planning a Mac version at some point.

Let’s say you’ve searched a travel site for just the flight or hotel you want for an upcoming trip. You’ve tweaked the results to filter down to just the data you want. If you simply bookmark the URL, you’ll lose the fact that you only want to fly American or United and you want to leave before 11 am.

Iterasi lets you “notarize” (their term for what their site does) that search result exactly as it appears at that moment, without fetching new data from the server. It’s not a screen shot or image file. Links on the notarized page remain live.

5 confirmation page with my notes.jpg

Once you notarize a page, you can add notes and tags to help you remember why you saved the page and find it easily later. The Iterasi interface also allows for organizing pages by folder and searching. You can share captured states with others via an email link.

8 Thumbnail view of my saved notaries.jpg

Given the fact that personal information (such as online purchase receipts) can be saved and retrieved, the site uses SSL among other measures to protect captured data from unauthorized eyes. The company’s founders informed me that they worked with the same folks who designed WebMD’s site security. Still, keep in mind that this is a beta coming from a relatively new company, so I would advise caution where necessary until a track record is more firmly established.

The final tease of Iterasi is the most interesting. You can schedule Iterasi to notarize pages on a regular basis. Let’s say a site changes their home page often, or you want to track what a competitor is doing over time. Or, as in the use case I outlined above, you want to trend changes on a travel site. Tell Iterasi how often you want it to go back and get fresh data, and those chronological results are available for browsing later at your convenience.

14 Scheduling a daily notarize of farecast.jpg

Iterasi will launch as a free, ad-supported service. Future plans include a premium version that will allow for workgroup collaboration, more storage space and perhaps integration with other bookmarking sites. The ability to import and export sites is also on the roadmap.

I can see Iterasi becoming a very useful service. But they must quickly provide cross platform support as well as address data portability issues if they are to capture the web worker heart.

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  1. helil lourenco Tuesday, January 29, 2008

    I don’t think iterasi is Portuguese for anything.

  2. Sorry. What a big li! Iterasi is not Portuguese. Iteration is in portuguese iteração, adopted in the academic papers.

  3. @Helil, Hugo: I am the ceo of iterasi and am therefore responsible for this mistake. And that’s what it was; a mistake. We had someone pick a name for us and told us the meaning. This person had been reliable in the past and so I had no reason to suspect this not to be the case. So we are keeping our name and dropping references to the meaning. We are a small company running very fast and I am sorry for the confusion.
    pete grillo
    ceo, iterasi

  4. Thanks for clearing that up, Pete. I edited the document to strike that reference as well. Good luck with your public launch, looking forward to trying it out.

  5. Great post man…

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