Comments on: Widget Me This

By: The 5 Stages of a Consumer Web Startup - GigaOM

The 5 Stages of a Consumer Web Startup - GigaOM — Fri, 09 May 2008 18:21:24 +0000

[...] the startup is well-funded or has a famous founder, the ad unit might be something novel like a widget, pre-roll voice ads on a mobile phone, or Beacon. Otherwise it’s generally based on banners [...]

By: Companies Can Make Money With Widget Ads - GigaOM

Companies Can Make Money With Widget Ads - GigaOM — Thu, 21 Feb 2008 08:00:58 +0000

[...] Higginbotham, Thursday, February 21, 2008 at 12:00 AM PT Comments (0) Selling advertising on entertainment-focused widgets such as Scrabulous or Zombies is about as easy as spinning straw into gold, yet there are plenty of [...]

By: What I’m Reading « Social Media Marketing

What I’m Reading « Social Media Marketing — Thu, 31 Jan 2008 01:02:37 +0000

[...] standards coming? GigaOm reports that widget industry exec may start working with the Interactive Advertising Bureau to [...]

By: links for 2008-01-29 « Dmartel’s Weblog

links for 2008-01-29 « Dmartel’s Weblog — Tue, 29 Jan 2008 16:36:00 +0000

[...] Widget Me This - GigaOM The story has consistently been framed as an issue of getting users rather than making money. For a while the excitement was around MySpace, then Facebook opened its APIs and the widget makers rushed into a promised land of adoption and media coverage. (tags: internet social widget) [...]

By: Widget monetization « nPost Startup Blog

Widget monetization « nPost Startup Blog — Mon, 28 Jan 2008 22:27:02 +0000

[...] Widget monetization Happening now… [...]

By: k.s.reddy

k.s.reddy — Mon, 28 Jan 2008 05:57:28 +0000

Good stuff on widgets. Thanks for the information

By: Edward Vielmetti

Edward Vielmetti — Mon, 28 Jan 2008 05:51:33 +0000

let's see what all can go wrong.

the widget maker delivers active content with a bug (or worse) and someone uses a widget as a vector to deliver malware. fail.

a zillion people install a widget but then get bored. fail.

widgets are so easy to install that there is no lock-in and no barriers to entry, someone else does it better or just different and you change from boredom. fail.

CPM advertising on another platform generates more page views (Yahoo) or better targeting or analtyics (Google) and you are stuck in a little unprofitable niche of the world (fail).

By: Neyma Jahan

Neyma Jahan — Mon, 28 Jan 2008 04:57:40 +0000

Widgets are like dynamic placeholders. You put in the widget code and you give the widget maker access to place whatever content they want.

Applied correctly, it will/has already become internet advertising for dummies. Sorta like dropping in Adsense code into your site. Put in the single code and let Google do the rest.

This allows content providers to do what they do best. Focus on Content.

By: links for 2008-01-28 « David Black

links for 2008-01-28 « David Black — Mon, 28 Jan 2008 02:24:29 +0000

[...] Widget Me This - GigaOM “Last year was supposed to be the Year of the Widget, according to Newsweek, but only in the last few weeks has the beginning of a real monetization story emerged.” (tags: internet advertising distributed widgets) [...]

By: Robert

Robert — Sun, 27 Jan 2008 20:02:31 +0000

The widget channel is legit, but it’s just a delivery tactic at this point. Valuable, relevant content is the critical factor. It seems a natural fit for the entertainment industry. If the widget can deliver content that’s worth watching right to my desktop, I’m willing to subject myself to advertising. Plain and simple. But the content better be good, frequent and fresh, or the widget will end up in the trash.

The ad model will work itself out, just as it did for display advertising. It’s experimental at this point, but advertisers and media execs will typically reserve some spend for emerging channels. What matters more is their ability to reach an ever elusive target.

By: stone

stone — Sun, 27 Jan 2008 16:28:35 +0000

It’s a BS category that will get wiped out if/when we go into recession. Why? Because the revenue models are purely experimental as are the advertiser benefits — as spending gets cut so will the dollars flowing to widgets.

By: Spuds

Spuds — Sun, 27 Jan 2008 06:45:33 +0000

Widgets are everywhere!

By: Top Posts « WordPress.com

Top Posts « WordPress.com — Sun, 27 Jan 2008 00:00:21 +0000

[...] Widget Me This Last year was supposed to be the Year of the Widget, according to Newsweek, but only in the last few weeks has the […] [...]

By: Ty Grahamt

Ty Grahamt — Sat, 26 Jan 2008 18:58:53 +0000

Blip’d has already come out with a platform that monetizes and measures widgets based on many of the ideas presented in this article. Go to the site and see that any widget, video or ad can be measured and monetized in real time - now.

By: ET

ET — Sat, 26 Jan 2008 17:05:22 +0000

Orchestr8 is another widget service, letting users graphically “clip” content from any website and turn it into a widget.

By: Ken

Ken — Sat, 26 Jan 2008 16:53:26 +0000

In addition to being a vehicle for content delivery, widgets also make an excellent delivery mechanism for software services. I don’t think however most software makers will want to develop, maintain, and integrate their own proprietary widget systems. So the providers of enterprise widget platforms (such as NewsGator) may be positioned for early success in the widget platform market.