The Switching Hour

Om Malik, Saturday, January 26, 2008 at 8:09 AM PT Comments (5)

Ah the good old days when AT&T and MCI waged long distance switching wars. This spoof video, found via Fiberevolution, is a great walk down the memory lane!



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5 comments so far

January 26th, 2008
10:29 AM PT
randulo said:

You made my night! Thank you!

January 26th, 2008
3:13 PM PT
Seattle said:

what is more interesting is Startup weekend Seattle.

http://flickr.com/photos/tags/seattlestartupweekend/

http://xidey.wordpress.com/

January 26th, 2008
4:05 PM PT
Seattle said:

VC will be funding seattle startup weekend’s project soon..

http://mogulus.com/mndoci

January 27th, 2008
9:31 AM PT
Jon Burg said:

Thanks for sharing! Firstly, it’s great to have you back! I know we haven’t met in person, but news of your episode gave me a scare.

As to this post: Can it be that discounted cell phone hardware has really shifted the marketing focus of an industry this much? How has an industry that was once service focussed become gadget focussed?

I think this video tells a lot more than a mid 1990s long distance story. It tells the story of an undifferentiated market, of an oversaturated market, or a bland industry trying to gain attention through add-ons. And when the add-ons (such as cell phones) become the primary face of the company, the industry shifts from a service industry, to an add-on marketing engine. Cell service will never again be about the core of their offering - a pipeline. Until the US cell market opens up, and users learn to pay for their hardware, we will continue to be stuck with the ugly industry we have, an industry where devices, not service define a service company.

Just posted about this here: http://jburg.typepad.com/future/2008/01/telcos-used-to.html

January 27th, 2008
9:45 AM PT
Om Malik said:

@ Jon,

thanks for your kind comments. I am glad to be back (partially).

I agree with you that this is more than long distance wars, and could be a sign of the times for the cell phone service. I am heading over to read your post.

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