Comments on: CPM Rates Drop, Will Pay Walls Rise Again?

By: My New Message – Related | Keep It Simple!

My New Message – Related | Keep It Simple! — Tue, 07 Jul 2009 18:44:48 +0000

[...] can’t blame Levchin for making this decision. As we wrote earlier: Advertisers are pushing more ad dollars online, but the number of sites to house them are growing [...]

By: New Message

New Message — Tue, 07 Jul 2009 05:11:34 +0000

[...] can’t blame Levchin for making this decision. As we wrote earlier: Advertisers are pushing more ad dollars online, but the number of sites to house them are growing [...]

By: Slide Cuts Ad-Staff, Shifts Focus

Slide Cuts Ad-Staff, Shifts Focus — Tue, 07 Jul 2009 02:43:36 +0000

[...] can’t blame Levchin for making this decision. As we wrote earlier: Advertisers are pushing more ad dollars online, but the number of sites to house them are growing [...]

By: Tycoons of the Day : The Return of the Pay Wall

Tycoons of the Day : The Return of the Pay Wall — Mon, 06 Jul 2009 18:47:20 +0000

[...] and demand: The real reason newspapers haven't made money with online ads isn't Google; it's the glut of Web pages hosting ads, which have multiplied faster than ad dollars. And the same may happen with subscription dollars. [...]

By: 5 predictions for the Digital Media Industry in 2009 « methememe

5 predictions for the Digital Media Industry in 2009 « methememe — Mon, 02 Feb 2009 05:59:16 +0000

[...] a few things are obvious to me. Firstly, online advertising rates are under immense pressure. Like Kevin Kellerher over at GigaOm said last year – I tend to agree that a return to pay subscription / walled garden sites is still [...]

By: Lucas

Lucas — Tue, 29 Jan 2008 03:40:19 +0000

The reason Jeremy Goodrich hasn't seen falling CPMs is they don't exist. What's actually going to happen is just the opposite, at least among news media companies. CPMs will rise as demand for online advertising continues to increase and publishers realize they're leaving money on the table.

By: Jeremy Goodrich

Jeremy Goodrich — Tue, 29 Jan 2008 00:01:07 +0000

We've been running the same program (adsense) and gaining market share (this month, we'll have about 1.4 million uniques) and while I read "falling CPMs" in a lot of places, we've yet to see that happen.

In fact, the opposite has occured for us, desipite more recurring traffic, Google Adsense program policies changing, etc. So I think it's a case by case basis.

If you're a publisher with a larger & growing audience, especially US traffic, you'll continue to command similar if not higher CPM rates.

By: CPM Rates Drop: Publishers Panic? - eXtra For Every Publisher

CPM Rates Drop: Publishers Panic? - eXtra For Every Publisher — Mon, 28 Jan 2008 20:30:02 +0000

[...] GigaOM Bookmark: If you enjoyed this article, please Subscribe via RSS and don't forget to Monetize Your [...]

By: Is There Enough Advertising To Support Free? on PSFK

Is There Enough Advertising To Support Free? on PSFK — Fri, 25 Jan 2008 14:56:55 +0000

[...] CPM Rates Drop, Will Pay Walls Rise Again? - GigaOM Fred WIlson’s Blog [...]

By: arthur

arthur — Fri, 25 Jan 2008 13:25:20 +0000

I think this dance between CPM rates and pay walls will continue until pay sites come up with a way to sell their subscriptions. Paid membership sites are an industry unto themselves, but they don't work together. We have the plan that will change the industry. OnScribe packages paid membership sites and offers them as a bundle to the consumers. Cable TV for the paid membership industry.

The CPM/Pay wall dance will continue until someone breaks out.

By: Hank Williams

Hank Williams — Fri, 25 Jan 2008 12:29:39 +0000

Indeed. This is the tip of the iceberg of what I am calling the automated economy. Its a far broader issue than just CPM rates. I blogged about the idea this morning. It is essentially, that everything is becoming more efficient and lower cost. Not just attention (ad rates) but at some point in the future, energy, hard goods etc. We are already experiencing the effects of hyper efficiency caused by software and technology. I am curious if people think this will effect underlying economic theory.

By: chrisco

chrisco — Fri, 25 Jan 2008 10:33:44 +0000

This is great news for advertisers. And there is tremendous arbitrage opportunity right now. Publishers will have to allow better targeting and tracking to command higher prices. But that will still leave the RON slots dirt cheep.

By: Don Jones

Don Jones — Fri, 25 Jan 2008 06:29:24 +0000

I run a paid subscription niche database for the venture capital and technology startup industries. I give the low value information away, but charge for the higher value information that is hard to duplicate elsewhere. Glad Rupert is coming around to my way of doing business...!